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Requirements
- A laptop or desktop computer with stable internet connection.
- Basic understanding of using Facebook and Instagram (no advanced skills required).
- A Facebook account (personal and business preferred).
- A payment method (credit/debit card or PayPal) for ad account setup.
- Willingness to learn, test, and apply strategies practically.
- Commitment of at least 5–7 hours weekly for learning and implementation.
Features
- 2025 Updated Curriculum with AI, Advantage+, and Reels Ads strategies.
- Hands-on training with practical campaign setup and live optimization.
- Access to premium tools and resources (templates, swipe files, extensions).
- Certification upon completion recognized by Greenlearners Technologies.
- Lifetime updates to keep pace with Meta’s algorithm changes.
- Expert mentorship from experienced digital marketers with 7+ years of proven results.
Featured Review
Get better sales from Facebook & Instagram Ads. Our Facebook Ads Course teaches proven strategies, AI tools & scaling methods for real results.
Let me tell you a story that changed everything I thought I knew about Facebook advertising.
It was December 2023, and Mrs. Adebisi sat across from me in our Ibadan office, tears threatening to fall.
She had just spent ₦980,000 on Facebook ads for her skincare business. Three months. Zero sales.
“They told me Facebook ads work,” she said. “I followed YouTube tutorials. I boosted posts. I targeted women in Lagos. Nothing. My husband thinks I’m wasting money.”
I had seen this story a hundred times before.
Good business.
Good product.
But Facebook was “eating” their money without giving results.
What happened next is why I’m writing this today.
We rebuilt her entire Facebook ads strategy from scratch.
Not with expensive budgets or celebrity influencers. Just with the right knowledge, the right targeting, and the right approach.
30 days later, Mrs. Adebisi had spent ₦300,000 and generated ₦4.7 million in verified sales.
Her phone wouldn’t stop ringing.
Her DMs were full.
Her business had more than tripled.
She called me crying again. But this time, they were tears of joy.
“I thought Facebook ads didn’t work,” she told me. “The problem wasn’t Facebook. It was me. I didn’t know what I was doing.”
That is exactly why we created this Facebook Ads Course.
Why Most Nigerian Businesses Fail at Facebook Advertising (And How to Avoid Their Mistakes)
Before I tell you what this Facebook Ads Course will teach you, let me tell you what it won’t teach you:
- We won’t teach you to “boost posts and pray”
- We won’t tell you that “targeting Lagos women aged 25-45” is a strategy
- We won’t give you templates without teaching you the thinking behind them
- We won’t promise you overnight millions with ₦5,000 ad spend
Because that’s not how Facebook advertising works.
And that’s exactly why 73% of small businesses in Nigeria waste money on Facebook ads without seeing real results.
Let me be honest with you: Facebook advertising is not hard. But it is specific.
The difference between ₦100,000 wasted and ₦100,000 that generates ₦500,000 in sales is not luck.
It’s knowledge.
It’s strategy.
It’s understanding how the system actually works.
The Brutal Truth About Facebook Ads in Nigeria That Nobody Tells You
Here’s what happens to most Nigerian businesses when they try Facebook advertising:
Week 1: You create a Business Manager account. You’re excited. This is going to change everything.
Week 2: You create your first ad. You target “people in Nigeria who like fashion.” You boost a post. ₦10,000 spent. You get 50 likes and 23 comments. No sales.
Week 3: You try again. This time you target “Lagos, women, 25-45.” ₦15,000 spent. More likes. More comments. Still no sales.
Week 4: You blame Facebook. “These ads don’t work for Nigerian businesses.” You stop advertising. Your competitors who understand Facebook ads continue taking your customers.
I’ve watched this pattern repeat itself across hundreds of Nigerian businesses. And every single time, the problem is the same:
They’re trying to learn Facebook advertising from generic tutorials made for American or European markets.
Let me tell you something critical: Facebook advertising in Nigeria is not the same as Facebook advertising in America.
- Your audience behaves differently
- Your payment infrastructure is different
- Your conversion psychology is different
- Your trust barriers are higher
- Your price sensitivity is different
- Your mobile usage patterns are unique
A Facebook Ads Course that teaches you to “just copy what works in the US” is setting you up to waste money.
What Makes Greenlearners Technologies’ Facebook Ads Course Different?
For eight years, Greenlearners Technologies has been in the digital trenches with Nigerian businesses.
We’ve managed over ₦150 million in total Facebook ad spend across multiple industries.
We’ve worked with fashion brands in Aba, restaurants in Lagos, tech startups in Abuja, and e-commerce businesses selling across Nigeria.
We’ve seen what works and what doesn’t.
Not in theory. In real money with real businesses with real Nigerian customers.
This Facebook Ads Course is built on one simple principle: Teach Nigerians how to advertise to Nigerians.
Let me show you what I mean.
The Day We Turned ₦2.5 Million Into ₦83.1 Million (And What It Taught Us About Facebook Advertising)
In December 2023, a tech startup in Lagos hired us with a problem that would make most agencies run away.
They had built an educational platform.
Good product.
Solid team.
But zero traction.
They had tried everything:
- Paid influencers ₦800,000 (got followers, no customers)
- Ran Facebook ads themselves for 4 months (₦520,000 spent, 12 sign-ups)
- Hired a “social media expert” (₦450,000 for beautiful graphics nobody converted from)
Total money burned: Over ₦1.7 million.
Total paying customers: 12.
Revenue generated: ₦180,000.
They were one month away from shutting down.
Their founder told me something I’ll never forget:
“We thought if we just got our message in front of enough people, some would buy. That’s what everyone told us. Just boost your posts. Just run ads. It doesn’t work.“
I looked at their previous campaigns. And immediately, I saw the problem.
They were advertising to everyone and connecting with no one.
Their targeting? “Nigerians aged 18-45 interested in education.”
Do you know how many people that is? Over 60 million Nigerians on Facebook alone.
Let me tell you what happened next because this is exactly what separates businesses that waste money from businesses that multiply money on Facebook.
Phase 1: We Stopped Advertising COMPLETELY
Yes, you read that right. For three weeks, we didn’t run a single ad.
Instead, we did something most Nigerian businesses never do: We studied the 12 customers they already had.
- Where did they live? (Turned out: 9 were from just 3 Lagos neighborhoods)
- What did they do for work? (10 were mid-level professionals in finance and tech)
- What time did they sign up? (Mostly between 9pm-11pm on weekdays)
- What pages did they visit before buying? (Very specific sequence)
- What objection did they mention most? (Fear of wasting money on “another useless course”)
From 12 customers, we built a blueprint of their real buyer.
Phase 2: We Rebuilt Everything From the Customer Backward
Most businesses build ads around their product. We built ads around the customer’s problem.
The startup was advertising: “Learn professional skills from industry experts! Certified courses! Affordable pricing!”
Sounds good, right? Wrong. That’s what every online course says.
We changed the message completely:
“Still stuck in the same position while your colleagues get promoted? The problem isn’t your hard work – it’s your skill gap. Here’s how 847 Nigerians added ₦350,000+ to their salary in 6 months.”
See the difference?
- Specific outcome (₦350,000 salary increase)
- Social proof (847 Nigerians)
- Addresses real pain (stuck while others advance)
- Timeframe (6 months)
- Solution-focused (skill gap)
Phase 3: The Facebook Ads Strategy That Changed Everything
We didn’t start with sales ads. That’s where most Nigerian businesses fail.
We built a 4-stage funnel:
Stage 1: Value Content (₦400,000 budget)
- Created short video tips addressing specific career challenges
- Targeted mid-level professionals in Lagos and Abuja
- Goal: Get video views and engagement, not sales
- Result: 680,000+ views, 24,000+ engaged users
Stage 2: Authority Building (₦600,000 budget)
- Retargeted everyone who watched 50%+ of our videos
- Showed case studies and testimonials from real users
- Goal: Build trust and credibility
- Result: 52,000 people watched full case study videos
Stage 3: Objection Handling (₦700,000 budget)
- Retargeted video watchers with specific objection-crushing content
- “What if I don’t have time?” (Showed 20-min daily learning model)
- “What if it doesn’t work for me?” (Showed money-back guarantee)
- “How is this different from YouTube?” (Showed structured path + certification)
- Result: 31,000+ clicked to landing page
Stage 4: Conversion Push (₦800,000 budget)
- Finally asked for the sale to warm audience only
- Limited-time offer with clear deadline
- Multiple payment options including installments
- WhatsApp integration for instant support
- Result: 3,247 paying customers
Total Ad Spend: ₦2.5 million
Total Revenue: ₦83.1 million
Return on Ad Spend: 33.2x
But here’s what most people miss when they see those numbers.
The Strategy Behind the STRATEGY
We didn’t get lucky. We engineered this result through principles that work for ANY Nigerian business:
Principle 1: Nigerians Don’t Buy From Strangers Online
You can have the best product, the best price, the best offer. But if Nigerians don’t know you, don’t trust you, don’t see social proof – they won’t buy.
The value content stage wasn’t “brand awareness.” It was trust-building at scale.
Principle 2: Cold Traffic Never Converts Well
Showing ads to people who’ve never heard of you and asking them to pay is like proposing marriage on a first date.
We warmed the audience first. By the time they saw the sales ad, they had already:
- Watched our content
- Seen our testimonials
- Had their objections addressed
- Developed familiarity with the brand
Principle 3: Facebook Rewards Engagement, Not Interruption
The Facebook algorithm favors ads that people engage with. Our value content got massive engagement, which meant Facebook showed our subsequent ads to more people at lower costs.
Principle 4: Mobile-First Everything
87% of conversions came from mobile devices. Every ad, every video, every landing page was designed for someone lying in bed at 10pm scrolling their phone.
The Lesson Most Nigerian Businesses Miss
That startup didn’t fail because Facebook ads don’t work. They failed because they didn’t understand how Nigerians buy online.
They thought advertising was: Create ad → Target audience → Get sales.
But the real formula is: Build trust → Demonstrate value → Handle objections → Make irresistible offer → Get sales.
Facebook ads are just the delivery system. Strategy is what determines whether you waste money or multiply it.
And this is exactly the difference between the ₦1,700,000 they wasted before hiring us and the ₦83.1 million they generated after implementing proper Facebook advertising strategy.
That’s what we teach in this Facebook Ads Course.
Not just how to create ads, but how to think like a professional advertiser who understands Nigerian buyer psychology, trust barriers, and what actually makes people click “Buy Now.”
The Real Cost of Not Understanding Facebook Advertising in 2025
Let me show you what ignorance costs Nigerian businesses every single day:
Scenario 1: The Boutique Owner in Lekki
Ada runs a fashion boutique. She spends ₦50,000 monthly “boosting posts” on Instagram. She gets lots of likes and comments.
Occasionally, someone asks about price. But sales? Maybe 1-2 pieces per month from social media.
Annual waste: ₦600,000 with minimal returns.
Scenario 2: The Restaurant in Abuja
Chidi owns a restaurant. He runs Facebook ads targeting “people near my location.” He’s spent ₦120,000 over three months. He’s gotten followers. But foot traffic hasn’t increased meaningfully.
Three-month waste: ₦120,000 with no measurable ROI.
Scenario 3: The Online Store Selling Nationwide
Ngozi sells beauty products online. She’s tried Facebook ads three times. Each time, she spent ₦80,000. She got website traffic. But her conversion rate was less than 0.5%. Most people clicked, looked, and left.
Total waste: ₦240,000 with less than ₦50,000 in sales.
Now multiply these stories by thousands of Nigerian businesses making the same mistakes every single day.
The problem is not Facebook. Facebook works.
The platform generates billions in advertising revenue because it works.
The problem is KNOWLEDGE.
What This Facebook Ads Course Will Actually Teach You
This is not another generic “Facebook Ads 101” course.
This is a practical, results-focused Facebook Ads Course built specifically for Nigerian businesses and entrepreneurs who want real results.
Module 1: The Foundation – Setting Up for Success (Not Failure)
Most Nigerian businesses fail at Facebook advertising before they even create their first ad. Why? Because they set up their accounts wrong.
In this module, you’ll learn:
Business Manager Setup The Right Way
- How to structure your Business Manager account for growth, not confusion
- The critical mistake 89% of Nigerian businesses make during setup (and how to avoid it)
- Why having multiple ad accounts can save you when Facebook restricts your account
- Document verification strategies for Nigerian businesses (this alone prevents months of frustration)
Facebook Pixel and iOS 14.5+ Tracking
Here’s something critical: Since Apple’s iOS 14.5 update, Facebook tracking has become more complex. Most Nigerian businesses don’t even know their pixel is broken until they’ve wasted ₦200,000.
You’ll learn:
- How to install Facebook Pixel correctly on Nigerian websites (WordPress, Shopify, custom sites)
- Conversions API setup – the secret weapon most Nigerian advertisers don’t know about
- How to track sales accurately even with iOS privacy restrictions
- The difference between tracking “link clicks” and tracking actual sales (this will save you thousands)
Instagram Business Account Integration
With 29.25 million Nigerians on Instagram and growing, ignoring Instagram ads is leaving money on the table. You’ll learn:
- How to connect Instagram properly for advertising
- When to use Instagram ads vs. Facebook ads (they’re not the same)
- Instagram Stories ads strategies for Nigerian audiences
- How to turn Instagram engagement into actual sales, not just likes
Module 2: Understanding Nigerian Customer Psychology (The Secret Sauce)
This is where this Facebook Ads Course becomes different from everything else you’ve seen.
American Facebook ads courses teach you to target “women aged 25-45 interested in fashion.” That’s useless in Nigeria. Why?
Because Nigerian customers make buying decisions differently.
Let me give you a real example:
When we advertise electronics in Nigeria, we don’t just show the product. We show:
- Trust signals – “Pay on delivery available”
- Social proof – “Join 5,000+ satisfied customers”
- Guarantees – “7-day return policy”
- Authority – “As featured in…” or “Verified by…”
Why? Because trust is the #1 barrier to online purchases in Nigeria. Your ad might be perfect, but if Nigerians don’t trust you, they won’t buy.
In this module, you’ll learn:
The Nigerian Trust Framework
- The 5 trust barriers every Nigerian online buyer has (and how to overcome each one)
- Why “cash on delivery” increases conversion rates by 300% for certain products
- How to use testimonials and reviews in ways that actually convince Nigerian buyers
- The power of showing your physical location (even if you don’t have a showroom)
Price Psychology in the Nigerian Market
- Why showing original price with a discount works better than just showing your price
- The “payment plan” strategy that increased sales for a furniture business by 400%
- How to position premium products in a price-sensitive market
- The installment payment messaging that makes expensive products accessible
Mobile-First Advertising Reality
- Over 80% of Nigerians access Facebook from mobile phones
- Your ads MUST work on small screens with slow internet
- How to create ads that load fast on MTN, Glo, Airtel, and 9mobile networks
- The image size and format that works best for Nigerian internet speeds
Module 3: Campaign Objectives That Actually Make Sense for Nigerian Businesses
Facebook offers 11 different campaign objectives. Most Nigerian businesses pick the wrong one and wonder why they’re not getting results.
Let me tell you a secret: The campaign objective you choose determines everything.
Choose “Engagement” when you should choose “Conversions,” and you’ll pay for likes instead of sales.
Choose “Traffic” when you should choose “Conversions,” and you’ll pay for clicks that don’t buy.
In this module, you’ll learn:
When to Use Each Campaign Objective
- The only 4 objectives most Nigerian businesses actually need
- Why “Boost Post” is almost never the right choice
- The objective that works best for restaurants and local businesses
- The objective that works best for online stores
- The objective that works best for service businesses and lead generation
Conversion Campaigns Deep Dive
- How to set up conversion campaigns for actual sales tracking
- The “custom conversion” strategy for businesses using WhatsApp for sales
- How to track phone calls as conversions (critical for service businesses)
- Budget optimization secrets that reduce your cost per purchase by up to 60%
Module 4: Targeting Nigerian Audiences Like a Professional
This is where money gets wasted or money gets made.
Let me give you a real example of bad targeting vs. good targeting:
Bad Targeting (What Most People Do):
- Location: Nigeria
- Age: 18-65
- Interest: Online Shopping
Result: You reach 50 million people. 99.9% are not your customers. You waste money.
Good Targeting (What Professionals Do):
- Location: Lekki, Victoria Island, Ikeja (specific Lagos affluent areas)
- Age: 28-45
- Interest: Luxury goods + Fine dining + International travel
- Behavior: Online shoppers + High-value purchasers
- Custom Audience: Website visitors who viewed specific products
- Lookalike Audience: Based on your best customers
Result: You reach 80,000 highly qualified people. 5% are likely customers. You make money.
See the difference?
In this module, you’ll master:
Core Audiences for Nigerian Markets
- Geographic targeting beyond “Nigeria” – cities, neighborhoods, even specific areas
- How to target based on Nigerian mobile carriers (yes, this matters)
- Interest targeting that actually works for Nigerian audiences
- The demographic filters that dramatically improve your targeting
Custom Audiences (Your Secret Weapon)
- Website visitor retargeting (targeting people who already know you)
- Customer list targeting (uploading your customer database)
- Instagram and Facebook engagement audiences
- Video viewer targeting (reaching people who watched your content)
Lookalike Audiences (Scaling What Works)
- How to create lookalike audiences from your best customers
- The percentage settings that work best in Nigeria (hint: it’s not what American courses teach)
- How to stack lookalike audiences for maximum efficiency
- When to refresh your lookalike audiences
Module 5: Creating Ads That Nigerians Actually Click and Buy From
Let me be brutally honest: 90% of Facebook ads created by Nigerian businesses look terrible.
- Blurry images
- Text-heavy graphics
- Unclear messaging
- No clear call-to-action
- Nothing compelling about the offer
Then they wonder why nobody’s buying.
Here’s the truth: Your ad creative matters more than your targeting.
You can target the perfect audience, but if your ad looks unprofessional or untrustworthy, Nigerians will scroll past it in 0.3 seconds.
In this module, you’ll learn:
The Psychology of High-Converting Nigerian Ad Creative
- The 3-second rule: How to stop the scroll instantly
- Color psychology for Nigerian audiences
- The image styles that build trust vs. the ones that look like scams
- How to create professional ads even with zero design skills
Video Ads That Work in Nigeria
- Why video ads outperform image ads (and when they don’t)
- How to create compelling videos without expensive equipment
- The video length that performs best for Nigerian mobile users
- Subtitle strategies (most Nigerians watch videos without sound)
Copywriting for Nigerian Buyers
- The headline formula that increases click-through rates by 200%
- How to write ad copy that builds trust instantly
- The words Nigerian buyers respond to (and the ones that turn them off)
- Call-to-action strategies that drive actual purchases
Mobile-First Creative Optimization
- Image dimensions that work perfectly on Nigerian mobile screens
- File sizes that load fast on slow connections
- Text overlay limits that Facebook approves
- How to make your ads look professional on both phones and computers
Module 6: Budgeting and Bidding Strategies for Nigerian Advertising
One of the most common questions we get is: “How much should I spend on Facebook ads?”
The answer: It depends on your business, your goals, and your strategy.
But let me give you real numbers from real Nigerian businesses:
- A restaurant in Abuja spends ₦250,000 monthly and generates ₦1850,000 in additional revenue
- An online fashion store spends ₦80,000 monthly and generates ₦450,000 in sales
- A B2B service company spends ₦50,000 monthly and generates 15-20 qualified leads worth ₦2-3 million in contracts
The difference? STRATEGY.
In this module, you’ll learn:
Budget Allocation Strategies
- How to start with as little as ₦15,000 per day and scale profitably
- The testing budget formula for new products or businesses
- How to allocate budgets across multiple ad sets and campaigns
- When to increase budget (and when not to)
Bidding Strategies That Reduce Costs
- Cost cap vs. Bid cap vs. Lowest cost – what each means for Nigerian advertisers
- How to use manual bidding to reduce costs by up to 40%
- The bidding strategy for competitive Lagos and Abuja markets
- How to bid strategically during high-competition periods (December, Valentine’s, etc.)
Scaling Successful Campaigns
- The 20% rule for budget increases
- How to scale from ₦50,000 to ₦500,000 monthly without killing performance
- When to duplicate campaigns vs. increase budgets
- The plateau problem and how to overcome it
Module 7: E-commerce and Product Advertising in Nigeria
If you sell physical products online in Nigeria, this module will change your business.
We’ll cover:
Dynamic Product Ads (Catalog Ads)
- How to set up product catalogs for Nigerian e-commerce stores
- Retargeting people who viewed products but didn’t buy
- Cross-selling and upselling through dynamic ads
- Integration with Nigerian e-commerce platforms
Collection Ads and Instant Experiences
- Creating immersive mobile shopping experiences
- How to showcase multiple products in one ad
- Instant Experience design for Nigerian mobile users
- Reducing friction from ad to checkout
Seasonal Campaign Strategies
- December sales campaigns (when Nigerians spend most)
- Back-to-school campaigns
- Valentine’s Day strategies for gift products
- Black Friday approaches that work in Nigeria
Module 8: Lead Generation for Service Businesses and B2B
If you run a service business – consulting, real estate, education, professional services – this module shows you how to generate qualified leads consistently.
Facebook Lead Ads for Nigerian Businesses
- How Lead Ads work and when to use them
- Form optimization for maximum completion rates
- Integrating leads with WhatsApp and CRM systems
- Follow-up strategies that convert leads to customers
Landing Page vs. Lead Form Strategy
- When to send people to landing pages vs. collecting leads directly
- Landing page elements that Nigerian buyers trust
- How to create high-converting landing pages cheaply
- Split testing approaches for continuous improvement
High-Value Lead Generation
- Targeting strategies for B2B and professional services
- Lead magnet creation that Nigerian businesses respond to
- Nurturing leads from cold to hot
- WhatsApp integration for instant follow-up
Module 9: Measuring, Analyzing, and Optimizing for Profit
This is where amateurs and professionals separate.
Amateurs look at likes, comments, and reach. Professionals look at cost per result, return on ad spend, and profit.
Understanding Facebook Ads Manager Metrics
- The 5 metrics that actually matter for business results
- How to read your ads dashboard like a professional
- What CTR, CPM, CPC, and ROAS actually mean for your business
- Red flags that indicate your campaign needs immediate changes
Conversion Tracking and Attribution
- Setting up proper conversion tracking for Nigerian businesses
- Understanding attribution windows (1-day, 7-day, 28-day)
- How to track WhatsApp sales and phone call conversions
- Google Analytics integration for complete tracking
A/B Testing and Optimization
- How to split test audiences, creatives, and copy systematically
- The testing framework that reduces guesswork
- When to kill underperforming ads vs. give them more time
- Scaling winning ads without losing performance
Module 10: Advanced Strategies and Meta AI Integration
2025 brings new AI-powered tools that change everything about Facebook advertising. This module covers:
Meta Advantage+ Campaigns
- How AI-powered campaigns work
- When to use Advantage+ vs. manual campaigns
- Getting better results with less manual optimization
- The AI targeting strategy that reduced costs by 35% for our clients
Generative AI Creative Tools
- Using Meta’s AI for automatic image generation
- AI-powered video creation and editing
- Automated ad copy variations
- Testing at scale with AI assistance
Automation and Scaling
- Automated rules that optimize campaigns 24/7
- When to automate and when to maintain manual control
- Budget automation strategies
- Performance-based scaling rules
Module 11: Compliance, Ad Account Safety, and Recovery
Nothing kills a business faster than a disabled Facebook ad account. And in Nigeria, this happens more than you think.
Ad Policy Compliance for Nigerian Businesses
- The ad policies most Nigerian businesses violate without knowing
- How to write ad copy that passes Facebook review
- Image and video content that gets approved consistently
- What to do before your account gets restricted (prevention)
Ad Account Recovery Strategies
- What to do immediately if your ad account gets disabled
- How to appeal successfully (we’ve recovered dozens of accounts)
- Backup account strategies
- Working with Facebook support from Nigeria
Payment Method Management
- The Nigerian payment methods that work reliably for Facebook ads
- How to set up and verify payment methods
- What to do when your card gets declined
- Alternative payment solutions
Realistic Results from Real Nigerian Businesses
Let me show you what happens when Nigerian businesses learn Facebook advertising properly:
Case Study 1: Fashion Boutique, Lagos
Before our Facebook Ads Course:
- Monthly ad spend: ₦40,000
- Monthly revenue from ads: ₦25,000 (losing money)
- ROAS: 0.6x
After completing the course:
- Monthly ad spend: ₦150,000
- Monthly revenue from ads: ₦855,000
- ROAS: 5.7x
Case Study 2: Restaurant, Abuja
Before:
- No Facebook advertising (tried once, failed)
- Relying on walk-ins only
After our Facebook Ads Course:
- Monthly ad spend: ₦350,000
- New customers per month: 120+
- Revenue from new customers: ₦1,850,000+
- Now runs ads consistently
Case Study 3: Online Electronics Store
Before:
- Monthly ad spend: ₦100,000
- Sales: Inconsistent, barely profitable
- Customer acquisition cost: Too high
After our Facebook Ads Course:
- Monthly ad spend: ₦450,000
- Monthly revenue from ads: ₦2,668,500
- Customer acquisition cost: Reduced by 60%
- Scaling to multiple cities
These are not exceptional results. These are typical results for businesses that actually learn Facebook advertising properly.
Why This Facebook Ads Course Works When Others Don’t
Let me be clear about what makes this Facebook Ads Course different:
1. Built for Nigerian Reality
This is not an imported course from America or Europe with “Nigeria” added to the title. This is built from ground up for:
- Nigerian internet speeds and mobile usage
- Nigerian buyer psychology and trust barriers
- Nigerian payment infrastructure
- Nigerian competition and market dynamics
- Nigerian business challenges and opportunities
2. Practical, Not Theoretical
Every strategy in this Facebook Ads Course comes from managing real campaigns with real money for real Nigerian businesses. We’re not teaching theory. We’re teaching what actually works when your money is on the line.
3. Complete, Not Surface-Level
This is not a 2-hour overview course. This is comprehensive training that takes you from complete beginner to professional-level Facebook advertiser. You’ll understand not just the “what” and “how,” but more importantly, the “why.”
4. Updated for 2026
Facebook changes constantly. This Facebook Ads Course includes:
- Latest Meta AI and automation features
- Current Nigerian market conditions
- Updated targeting strategies post-iOS 14.5
- 2026 algorithm understanding
- New ad formats and features
5. Lifetime Access and Updates
Digital marketing evolves. When Facebook releases new features or changes its algorithm, we update the course. You get lifetime access to all updates at no additional cost.
Who Should Take This Facebook Ads Course?
This Facebook Ads Course is perfect for:
Business Owners
- If you sell products or services and want to use Facebook ads to grow
- If you’ve tried Facebook ads before and failed
- If you want to reduce dependence on expensive traditional advertising
- If you want predictable customer acquisition
Aspiring Digital Marketers
- If you want to offer Facebook advertising as a service
- If you want to become a freelance Facebook ads specialist
- If you want to work remotely for Nigerian or international clients
- If you want a high-income digital skill
Marketing Professionals
- If you want to add Facebook advertising to your skill set
- If you want to drive better results for your company or clients
- If you want to become indispensable in your organization
- If you want to increase your earning potential
Entrepreneurs and Startups
- If you’re launching a new business and need customers
- If you have limited marketing budget and need maximum ROI
- If you want to test product-market fit quickly
- If you want to scale efficiently
The Investment and What You Get
This Facebook Ads Course represents 8 years of experience, over ₦250 million in managed ad spend, and countless hours of testing, failing, learning, and succeeding in the Nigerian market.
We’ve packaged all of that knowledge into a comprehensive, practical, results-focused training program.
When you enroll in this Facebook Ads Course, you get:
- ✅ Complete recorded video training covering all modules (10+ hours of content)
- ✅ Downloadable resources, templates, and checklists
- ✅ Real campaign examples and case studies from Nigerian businesses
- ✅ Lifetime access to all course materials
- ✅ Future updates and new modules at no additional cost
- ✅ Private community access for support and networking
- ✅ Certificate of completion
- ✅ Direct support from the Greenlearners Technologies team
The Real Question You Should Ask Yourself
The question is not “Can I afford this Facebook Ads Course?”
The real question is: “Can I afford to keep wasting money on Facebook ads that don’t work?”
Think about it:
If you waste ₦50,000 on poorly run Facebook ads (and many Nigerian businesses waste much more), you’ve already lost money.
If you waste 6 months trying to figure out Facebook ads through trial and error, you’ve lost time and money.
If you give up on Facebook advertising because “it doesn’t work,” you’ve lost the opportunity to reach 33.35 million Nigerian Facebook users and 29.25 million Instagram users who could become your customers.
This Facebook Ads Course is not an expense. It’s an investment that pays for itself with your very first successful campaign.
What Happens After You Enroll
Here’s exactly what happens when you join this Facebook Ads Course:
Immediate Access: You get instant access to the entire course platform. Start learning immediately.
Learning at Your Pace: This is self-paced training. Watch modules when convenient for you. Rewatch as many times as needed.
Practical Implementation: As you learn, you implement. By the time you complete the course, you’ll have run real campaigns and gained real experience.
Community Support: Join our private community of business owners and marketers learning and growing together.
Ongoing Guidance: Even after completing the course, you have access to updates, new content, and support.
The Guarantee That Removes Your Risk
We’re so confident in this Facebook Ads Course that we offer a simple guarantee:
Complete the course. Implement what you learn. If you don’t see measurable improvement in your Facebook advertising results within 60 days, we’ll refund your investment. No questions asked.
We can offer this guarantee because we’ve seen the results. When Nigerian businesses learn Facebook advertising properly, they succeed.
The Cost of Waiting
Every day you delay is another day your competitors are reaching your potential customers through Facebook ads.
Every week you wait is another week you’re missing sales opportunities.
Every month you postpone is another month you could have been building momentum, gathering data, and refining your advertising.
Facebook advertising is not getting easier. Competition is increasing. Ad costs are rising. The businesses that master Facebook advertising now will dominate their markets in 2026 and beyond.
Take the Next Step
If you’re ready to stop wasting money on Facebook ads that don’t work…
If you’re ready to turn Facebook and Instagram into reliable customer acquisition channels…
If you’re ready to master a skill that can transform your business or career…
Then this Facebook Ads Course is for you.
Visit our website at https://greenlearnerstechnologies.com/courses/facebook-ads-course/ to enroll now.
Or send us a WhatsApp message at 07065988960 to get started immediately.
Don’t let another month pass wasting money on ineffective Facebook ads.
Don’t let your competitors continue taking customers that should be yours.
Don’t let lack of knowledge hold your business back.
The businesses that will dominate Nigerian markets in 2026 are being built today on the foundation of effective Facebook advertising.
Join thousands of Nigerian businesses and entrepreneurs who have transformed their results through proper Facebook ads training.
The choice is yours. The time is now.
Frequently Asked Questions
Q: I’ve never run Facebook ads before. Is this course too advanced for me?
A: Not at all. This Facebook Ads Course starts from the very beginning – setting up accounts, understanding the platform, and basics of advertising. We then take you step-by-step to advanced strategies. Complete beginners succeed with this course.
Q: I’ve tried Facebook ads before and failed. Will this be different?
A: Yes, because you’ll learn why you failed and how to fix it. Most failures come from targeting wrong audiences, using wrong campaign objectives, or creating ads that don’t build trust. This course addresses all of those issues specifically for Nigerian businesses.
Q: How much money do I need to start running Facebook ads?
A: You can start testing with as little as ₦10,000-₦20,000 per day. The course teaches you budget strategies for businesses at every level – from small startups to established companies.
Q: How long does it take to complete this Facebook Ads Course?
A: The course contains 10+ hours of video content. Most students complete it within 2-3 weeks while implementing what they learn. However, you have lifetime access, so you can learn at your own pace.
Q: Will this course teach me how to create graphics and videos for ads?
A: Yes. We cover ad creative development, including how to create professional ads even without design skills. We also show you affordable tools and resources Nigerian businesses can use.
Q: Is this course updated for 2026?
A: Absolutely. This Facebook Ads Course includes all latest features, algorithm updates, Meta AI integration, and strategies that work in the current Nigerian market.
Q: What if Facebook changes after I take the course?
A: You get lifetime access to all updates. When Facebook releases new features or makes significant changes, we update the course and you get access to new content at no additional cost.
Q: Can I use this knowledge to offer Facebook ads services to clients?
A: Yes! Many of our students become freelance Facebook ads specialists, offering services to Nigerian businesses. The course gives you the knowledge and confidence to do this professionally.
Q: What payment methods do you accept?
A: We accept bank transfers and card payments. Contact us via WhatsApp at 07065988960 for specific payment details and any payment-related questions.
Q: Do I get a certificate after completing the course?
A: Yes. Upon completion, you receive a certificate from Greenlearners Technologies that you can add to your CV or portfolio.
Ready to transform your Facebook advertising results? Visit https://greenlearnerstechnologies.com/courses/facebook-ads-course/ or WhatsApp 07065988960 now.
Your future customers are on Facebook and Instagram right now. The only question is: Will they find you or your competitors?
Curriculum
- 19 Sections
- 0 Lessons
- 8 Weeks
Expand all sectionsCollapse all sections
- Module 1: Foundations & Business SetupMaster the complete setup and optimization of Facebook Business Manager, from creating your first business account to implementing advanced structural strategies that support long-term scaling. You'll learn to properly configure Instagram Business integration, set up payment methods, implement security protocols, and understand Facebook's advertising ecosystem including how the auction system determines who wins ad placements. By the end of this module, you'll have a professionally structured account that's ready for sustainable growth and protected against common pitfalls that cause account restrictions.0
- Module 2: Meta AI & Advantage+ Automation (2025 Critical Update)Discover how to leverage Meta's revolutionary AI capabilities including the expanded memory features that provide real-time campaign insights and automated optimization strategies. You'll master Advantage+ campaign setup for both Facebook and Instagram, learning when to trust AI automation versus maintaining manual control for maximum results. This module transforms you from someone fighting against algorithms to someone who harnesses AI power to reduce costs while improving performance across all campaign objectives.0
- Module 3: Generative AI Creative Tools (2025 Game-Changer)Learn to use Meta's cutting-edge generative AI features to produce high-quality creative assets at scale, including AI image generation, video translation from English to Spanish, and virtual try-on features for products. You'll understand compliance requirements for AI-generated content labeling while mastering the tools that let you create hundreds of ad variations in minutes rather than hours. This module gives you the creative edge needed to test rapidly and find winning combinations that your competitors using traditional design methods simply can't match.0
- Module 4: Advanced Targeting & Audience StrategyDevelop laser-focused targeting strategies by mastering customer avatar development, core audience parameters, and the powerful combination of custom and lookalike audiences. You'll learn advanced layering techniques, proper exclusion tactics to prevent audience overlap, and how to use the new Opportunity Score feature to identify your most valuable audience segments. This module transforms random targeting into scientific precision, ensuring every dollar spent reaches people most likely to convert into customers.0
- Module 5: Campaign Objectives & Bidding MasteryUnderstand how to select the perfect campaign objective for your specific business goals and master the bidding strategies that determine your advertising costs and reach. You'll learn the nuances between conversion campaigns, traffic objectives, and catalog sales, plus advanced tactics for Campaign Budget Optimization (CBO) versus ad set level budgets. By completing this module, you'll know exactly how to structure campaigns for different goals while maintaining profitable cost-per-result metrics even in competitive markets.0
- Module 6: High-Converting Ad Creative StrategyMaster the psychology of social media advertising and learn to create native content that stops scrollers and drives action across all Meta placement formats. You'll develop expertise in image ads, video content, carousels, collections, and user-generated content strategies while understanding the testing frameworks that identify winning creative quickly. This module teaches you to think like your audience, crafting messages and visuals that resonate emotionally while driving measurable business results.0
- Module 7: Facebook Reels & New Ad Formats (2025 Priority)Capitalize on Meta's fastest-growing placement by mastering Reels ads, including trending content integration and the new Facebook Live Partnership ad formats. You'll learn to create engaging short-form video content optimized for the Reels algorithm, implement cross-platform strategies that maximize reach across Facebook and Instagram, and scale successful Reels campaigns across different demographics. This module positions you at the forefront of social commerce evolution, leveraging formats that competitors haven't yet mastered.0
- Module 8: Partnership Ads & Influencer IntegrationNavigate the new world of Partnership Ads with header partner integration and creator marketplace collaboration to amplify your reach through established audiences. You'll learn to set up and manage influencer campaigns, track performance accurately, handle content rights agreements, and measure true ROI from partnership investments. This module opens up collaborative advertising opportunities that combine your targeting precision with creators' authentic voices for unprecedented campaign performance.0
- Module 9: Retargeting & Remarketing MasteryBuild sophisticated retargeting funnels that nurture prospects through personalized journey mapping and sequential messaging strategies based on user behavior. You'll master website visitor retargeting, cart abandonment recovery with dynamic product ads, video viewer audiences, and cross-sell campaigns that maximize customer lifetime value. This module typically delivers the highest ROI as you'll learn to convert the 97% of visitors who don't purchase on their first interaction into profitable customers.0
- Module 10: Dynamic Product Ads & E-CommerceTransform your e-commerce advertising with automated product promotion through proper catalog setup, Dynamic Product Ads (DPA), and inventory-based advertising strategies. You'll learn to optimize product feeds, troubleshoot common catalog issues, and implement mobile commerce optimizations that reduce friction in the buying process. This module is essential for anyone selling physical products online, providing the automation strategies that allow you to promote thousands of products efficiently without creating individual ads.0
- Module 11: Lead Generation & Conversion OptimizationMaster both Facebook Lead Ads and landing page strategies to build a predictable lead generation system that feeds your sales pipeline consistently. You'll learn to create irresistible lead magnets, optimize forms for maximum completion rates, integrate with CRM systems for automated follow-up, and implement lead scoring processes that identify your hottest prospects. This module is crucial for service businesses and B2B companies, providing the framework for generating qualified leads at scale while maintaining quality.0
- Module 12: Performance Tracking & AnalyticsDevelop the analytical skills to diagnose campaign performance, set up comprehensive tracking systems, and make data-driven optimization decisions that improve results continuously. You'll master Facebook Ads Manager reporting, conversion tracking setup, ROAS calculations, Google Analytics integration, and custom dashboard creation for professional client reporting. This module transforms you from someone who hopes campaigns work to someone who knows exactly why they work and how to replicate success systematically.0
- Module 13: Optimization & Scaling StrategiesLearn advanced techniques for diagnosing performance issues, implementing systematic A/B testing, and scaling successful campaigns without destroying profitability. You'll master both horizontal and vertical scaling approaches, audience expansion strategies, creative refresh tactics to combat ad fatigue, and automation rules that optimize campaigns 24/7. This module provides the advanced strategies that separate professional media buyers from amateurs, enabling you to manage million-naira budgets with confidence.0
- Module 14: Compliance & Account ManagementNavigate Facebook's complex advertising policies and maintain account health while maximizing aggressive growth strategies within platform guidelines. You'll understand special ad categories requirements, learn appeal processes for policy violations, master GDPR and privacy compliance, and develop backup strategies that ensure business continuity even if issues arise. This critical module protects your advertising investments and ensures long-term success without the constant fear of account restrictions that plague untrained advertisers.0
- Module 15: Advanced Strategies & ScalingAccess agency-level techniques for managing multi-million naira campaigns including advanced structure, competitive analysis, seasonal planning, and crisis management protocols. You'll learn team collaboration systems, client management processes, and third-party tool integration that multiply your effectiveness exponentially. This module prepares you for professional-level advertising management, whether you're scaling your own business or managing campaigns for multiple clients simultaneously.0
- Module 16: Industry-Specific StrategiesApply specialized tactics tailored to your specific industry, whether you're in e-commerce, professional services, SaaS, course creation, local business, B2B, or luxury markets. You'll receive proven frameworks and case studies from your exact industry, learning the nuances that make campaigns successful in your specific market context. This targeted approach ensures immediate applicability, allowing you to implement strategies that work for your business model rather than generic tactics that might not apply.0
- Module 17: Future-Proofing & Emerging TrendsStay ahead of platform changes by understanding Meta's strategic direction and preparing for upcoming features before they're widely adopted. You'll learn to adapt to algorithm changes, coordinate cross-platform campaigns with TikTok and Google, explore AR/VR advertising opportunities, and position yourself for Web3 integration possibilities. This forward-looking module ensures your skills remain valuable regardless of how the digital advertising landscape evolves, making you an indispensable asset in any marketing team.0
- BONUS Module: Tools & ResourcesGain lifetime access to essential tools, templates, and resources including Chrome extensions for competitive research, design platforms for ad creation, proven ad copy templates, campaign tracking spreadsheets, and project management systems. You'll also receive membership to our exclusive community for ongoing support, monthly update sessions covering new features, and networking opportunities with successful advertisers. This comprehensive toolkit multiplies your efficiency and ensures continued growth long after course completion.0
- Practical Application & CertificationComplete real-world campaign creation from strategy through execution, participate in live optimization sessions, develop professional case studies, and earn your certification through demonstrated competency. You'll receive ongoing education credits, maintain access to our learning platform for updates, and join monthly masterclasses that address current trends and advanced strategies. This hands-on validation ensures you're not just knowledgeable but genuinely capable of delivering professional-grade results that transform businesses.0
This course is for entrepreneurs, business owners, freelancers, and marketers who want to generate more sales, leads, or awareness using Facebook and Instagram Ads. Whether you’re a beginner or have some experience, you’ll benefit.
No. This Facebook Ads Course starts from the basics and builds up to advanced strategies. Beginners can start confidently, and experienced learners will discover new techniques to scale campaigns profitably.
This is a 100% practical, hands-on Facebook Ads Course. You will set up real campaigns, analyze performance, and optimize ads during the training, guided by our experts.
We provide lifetime updates. Anytime Meta releases new features or policies, we update the course and notify you, so you’re never left behind.
Simply visit greenlearnerstechnologies.com or send us a WhatsApp message at 07065988960. Once you register, you’ll receive instant access to the course materials and onboarding instructions.
Lessons:
Emmanuel
Great article.
Thanks for sharing your insights.