Before writing this blog post, I did keyword research for “best digital marketing agency” and saw that 10,000 to 100,000 people search for it every single month, globally. You did not search for “best digital marketing agency” or “best digital…
TikTok doesn’t care how many followers you have. Yes, you read that right. And no, that’s not me being dramatic. TikTok says it plainly: “neither follower count nor whether the account has had previous high-performing videos are direct factors” in…
Instagram has 3 billion users every month. So why is your follower count not growing? You spend an hour on a Reel. Ten minutes after posting, it has 40 views and 6 likes, mostly from friends. Then you notice you’ve…
A lead from paid search costs about $66. The right free tools can bring you leads without a software bill. That’s not a typo. LocaliQ’s 2026 search advertising benchmarks put the average cost per lead at about $66 to $70,…
Sending one message to 5,000 customers is easy. Doing it without losing your WhatsApp number is the hard part. That number holds months of customer chats, orders, payment proofs and trust. It’s where buyers come back when they’re ready to…
Your customers are already on WhatsApp. The question is whether they’re buying from YOU there. More than 3 billion people in over 180 countries use WhatsApp. They message family, friends, banks, salons, landlords and their favorite shops on it. Meta…
Most businesses don’t have a customer problem. They have a LEAD problem. You know your product or service can help people. You post on social media, talk to people, and maybe you’ve paid for ads. A few people ask questions.…
There was a time I needed a workspace in Ibadan that would stay open while the rest of the city was going to sleep. I was working with clients in the US and the UK, and their working hours often…
One agency tells you, “You need SEO.” Another says, “No, you need digital marketing.” Both send a proposal, both quote a monthly fee, and both sound sure. And you are the one who has to pay the bill, wait for…
You have a business worth finding. But when someone searches Google for what you sell, your competitor shows up, and you do not. So you start looking for one of the search engine optimisation companies in Nigeria. One promises first-page…
The Short Answer There is no independently verifiable basis for a universal “best digital marketer in Ibadan” title, and most pages claiming it are naming their own author. The right digital marketer in Ibadan for your business is the one…
The Short Answer There is no independently verifiable basis for a universal “best digital marketer in Lagos” title, and many pages claiming to name one turn out to be naming their own author. The best digital marketer in Lagos for…
A few years ago I was the customer, not the marketer, and it taught me more than any campaign I have run since. I was working with clients in the UK and the USA while living in Ibadan. And if…
