Digital marketing case studies

What happens when your marketing starts working harder for your business?

These digital marketing case studies show the real client projects, dashboard evidence and decisions behind the results: getting found on Google and AI, ad campaigns that pay back, more leads, and websites and funnels that get people to take action.

3.06M Google impressions+1,028% traffic in 14 days7.17× ROAS on Meta ads
143+ businesses grown since 2019
Clients in 15+ countries
98% of clients stay year after year

A few minutes. The thinking behind every result on this page.

1.43B+impressions generated for our clients and our own brands
238+websites and sales funnels built and launched
1,258+ad, email and content campaigns launched
6–8×Average ROAS across qualifying paid campaigns*

Businesses we have grown

LearnWithPride logoJ Artistry Clinic logoStudy With FM logoArya Marketplace logoAvillah Homes logoBooks2Wynn logoTechWitsClan logoGiggles Properties logoPathfinder Consulting logoMyJapaPlug logoDG Market Master logo
Results by goal

Six businesses. Six different problems. One system.

Pick the result you want and see who we have already done it for. Every number in these digital marketing case studies comes from the client’s own dashboard. We only publish what we can back up and are allowed to share, so the source and time period sit under every result.

Showing all 6 case studies

J Artistry Clinic Google Search Console report: 342 clicks, 45.4K impressions and an average position of 9.5 over three months
Aesthetics clinic · Coventry, UK

J Artistry Clinic

+1,028% more traffic in 14 days
WebsiteLocal SEOConversionContent

The problem: a beautiful Wix website that said almost nothing and was hard work on a phone. Patients looked, then left.

Page oneaverage Google position 9.5
Under 100 → 534Google Business Profile views in under 2 months

Source: Google Search Console (3 months) and Google Business Profile insights. The traffic jump covers the first 14 days after the new website went live. In the first 7 days alone, visitors were up 1,047.8% on the week before, and bookings came in that same week.

How we did it
  • Moved the clinic from Wix to WordPress and rebuilt every page around one action: book a consultation
  • Put prices, real reviews and a WhatsApp button on the first screen
  • Rebuilt the Google Business Profile with keywords, posts and replies to every review, the core of our local SEO
  • A clinically reviewed blog, published every Monday, Wednesday and Friday as part of our content marketing
  • Instagram Reels: 188,782 views in 90 days, 85.3% from people who did not follow the clinic yet
See the before and after
LearnWithPride Google Search Console report: 24.4K clicks and 3.06M impressions over 16 months
Tech training · London, UK

LearnWithPride

3.06M Google impressions
SEOContentYouTubeEmail

The problem: single-digit clicks a day and an average Google position of 43.4. That is page five, where nobody looks.

24.4Kclicks from Google in 16 months
43.4 → 28.4average Google position

Source: Google Search Console, 16 months, whole website.

How we did it
  • Directed the website update and speed work with the developers
  • Built pages around what students actually search for, then a weekly content and YouTube SEO rhythm
  • Every script and article approved by the CEO before it went live
  • Ran a 40,000+ person email list, with one send opened by 58.6% of 6,497 people
  • Sent the leads straight to the sales team, every day

Email, YouTube and paid ads ran alongside SEO, so we do not credit every enquiry to search. Revenue stays private under our agreement with the client.

Get found on Google like this
Study With FM Google Search Console report for its Nigeria section: 4.28K clicks and 373K impressions over 12 months
Student recruitment · London and Nigeria

Study With FM

373K impressions for its Nigeria section
SEOPaid adsEventsEmail

The problem: a London business recruiting students from Nigeria, with almost no search visibility in Nigeria at the start.

4.28Kclicks to the Nigeria section in 12 months
1.39M+monthly impressions across the brand

Source: Google Search Console, 12 months, the Nigeria section only. The 1.39M+ figure covers all of the brand’s channels.

How we did it
  • Built a Nigeria section around what Nigerian students search before they choose a university abroad
  • Ran paid and organic social media campaigns across Meta, Google, LinkedIn, TikTok and YouTube. One Meta ads campaign brought 776 leads in under three weeks and was rated “High performing” by Meta
  • Took over the webinars and events, and filled them
  • Segmented and automated the email follow-up, so no enquiry went cold
Read our guide to SEO
Arya Marketplace Meta Ads Manager performance overview: 474 website leads at 41.30 naira per lead from 19,574.88 naira spent, 9 to 13 July 2026
B2B wholesale marketplace · Lagos, Nigeria

Arya Marketplace

7.17× ROAS on Meta ads
Meta adsWhatsAppCommunityInfluencers

The problem: a new wholesale marketplace that needed buyers and merchants fast, on a tight budget.

₦41.30per lead: 474 website leads in five days, July 2026
5,000+buyers in the WhatsApp community

Source: Meta Ads Manager. The 474 leads came from the Boutique and Retail Leads campaign, 9 to 13 July 2026, from ₦19,574.88 of ad spend. ROAS is attributed revenue divided by ad spend. It is not profit.

How we did it
  • Meta ads across footwear, fabrics, bags and perfume, tested and cut weekly: ₦63.48 per lead at first, 9.5× better than the plan, then ₦41.30 per lead in July 2026
  • A WhatsApp community with a daily content timetable for buyers and sellers
  • Switched to influencers when group outreach brought no sales. We change what does not work, fast
  • A plan every morning and a report every evening to the CEO

We worked alongside Arya’s own team on the ground.

Get more leads from your ads
The Avillah Homes website with its live plot availability map
Real estate · Oyo State, Nigeria

Avillah Homes

217 plots for sale online, 24/7
Sales platformWebsitePaymentsLead system

The problem: a 50-acre estate of 217 plots, with buyers at home and abroad who could not see what was still available.

217plot pages, each with live availability
24/7reservations from anywhere in the world

What this shows: the live sales platform we built. It is not a count of plots sold.

How we did it
  • An interactive master plan that shows every plot as available, reserved or allocated
  • A payment calculator for instalments over up to six months
  • Online reservation, verified payment details and a page for every plot
  • An enquiry dashboard that stores every lead, with exports and reports

See how we build websites like this on our web development page.

Visit avillahhomes.com
The rebuilt Atlantis Utility website, with reviews and two clear calls to action on the first screen
Business phone systems · Ventura, California, USA

Atlantis Utility

1 → 4 buyer questions answered on screen one
WebsiteConversionB2BLocal SEO

The problem: a homepage that named the product but never said who it was for, why to trust it or what to do next.

5.0 starsfrom 42 reviews, now on the first screen
Since 1984roots and 1,000+ businesses served, shown as proof

What this shows: a before and after of the homepage. The website is now live and conversion results are being measured, so we do not claim any yet.

How we did it
  • A headline built around the pain every owner feels: a missed call is a missed customer
  • Reviews, years in business and customers served, all above the fold
  • Two clear buttons: one low risk, one direct
  • Clear plans and a next step on every screen

The new website is live. See how we find where a website loses customers on our conversion rate optimization page.

Visit atlantisutility.com
Straight from the dashboards

The numbers, as the dashboards show them

Anyone can type a percentage. These are the actual screens behind the digital marketing case studies above: Google Search Console, Meta Ads Manager, Facebook and Instagram Insights, and Brevo, cropped to the result. Tap any one to see it larger.

J Artistry Clinic site analytics: 528 visitors up 1,047.8% and 603 views up 281.6% in the first 7 days after the website rebuild
J Artistry ClinicSite analytics, first 7 days after the new website went live: 528 visitors, up 1,047.8% on the week before, and 603 views, up 281.6%.
J Artistry Clinic Google Search Console: 369 clicks, 48.4K impressions, average position 9.5 over 3 months
J Artistry ClinicGoogle Search Console, 3 months to October 2026: 369 clicks, 48.4K impressions and an average position of 9.5.
Arya Marketplace Meta Ads Manager: 474 website leads at 41.30 naira per lead, 9 to 13 July 2026
Arya MarketplaceMeta Ads Manager, 9 to 13 July 2026: 474 website leads at ₦41.30 per lead from ₦19,574.88 of ad spend.
Arya Marketplace Instagram Insights: 230,930 views in 90 days, 95.4% from non-followers
Arya MarketplaceInstagram Insights, last 90 days: 230,930 views, 95.4% from non-followers, and 91,673 viewers.
Arya Marketplace Instagram profile: 13,585 profile visits and 919 external link taps
Arya MarketplaceInstagram profile activity: 13,585 profile visits and 919 link taps, with 1,065 followers.
arya.market Google Search Console: 1.06K clicks, 7.98K impressions, 13.3% CTR and average position 6.4 over 6 months
Arya MarketplaceGoogle Search Console for arya.market, 6 months to August 2026: 1.06K clicks, 13.3% click-through rate and an average position of 6.4.
Study With FM Meta Ads Manager campaign list: Master UK Leads campaign with 776 leads, rated high performing
Study With FMMeta Ads Manager: the Master UK Leads campaign, 776 leads at ₦337.22 each, rated “High performing” by Meta.
Study With FM Meta Ads Manager campaigns, March to August 2025, with 8.36% and 10.08% click-through rates
Study With FMMeta Ads Manager, March to August 2025: twenty campaigns, including click-through rates of 8.36% and 10.08%.
Facebook Insights for one of our clients, November 2025: 59.3K views up 71%, 398 interactions up 121.1%
One of our clientsFacebook Insights, November 2025: 59.3K views, up 71%, with 99.5% from non-followers and interactions up 121.1%.
Instagram Insights for one of our clients: 68,593 views in 90 days and 19,020 accounts reached
One of our clientsInstagram Insights, last 90 days: 68,593 views, 74.2% from non-followers, and 19,020 accounts reached.
LearnWithPride email campaign results in Brevo: 6,497 recipients, 3,796 opens, 58.63% open rate
LearnWithPrideEmail campaigns in Brevo, July to August 2025: one send to 6,497 people opened by 58.63%, and a 34,681-person send.
LearnWithPride email campaign results in Brevo, February to April 2025, with open rates between 30% and 35%
LearnWithPrideEmail campaigns in Brevo, February to April 2025: opens between 30% and 35% on a 1,700 to 1,850-person list, and a 34,643-person send.

Each figure is shown for the period on the screen, and none of them is a prediction for another business. Leads are enquiries, not sales. Return on ad spend is attributed revenue divided by ad spend, not profit.

Before and after

A clinic in Coventry. Fourteen days. 1,028% more traffic.

J Artistry Clinic had a beautiful website that said almost nothing. No clear promise, no proof, no obvious next step. We rebuilt it around one question: what makes somebody actually book a consultation? It is one of the clearest digital marketing case studies we have, because the before and after are both public.

J Artistry Clinic website before the rebuild: a large image, no proof and no booking button on the first screen
Before. A headline that names the clinic but not the result. No proof, no price signal and no booking button in sight.
J Artistry Clinic website after the rebuild: a clear headline, 1,250+ clients as proof and a booking button on the first screen
After. A headline that says exactly what they do and where. 1,250+ clients as proof, a booking button, a real review and opening hours, all on the first screen.
+1,028%more traffic in 14 days
0 → 4proof points on the first screen
1,250+clients shown as proof
4 → 1steps to book, cut

“Within two weeks of the new website going live, our search traffic jumped over 1,000%. Bookings have never been this consistent.”

Joanna Karto, Founder, J Artistry Clinic
Our process

Our process: six steps behind every result

Good businesses can spend months on marketing without knowing what is actually moving them forward. So we find the gaps first, then agree what success looks like before any money is spent. This is exactly what happens from your first WhatsApp message, and it sits behind every one of these digital marketing case studies.

Step 01 · Before you pay

Free growth audit

Send us your website on WhatsApp. We find where buyers drop off and rank every fix by money, in plain English. It is yours either way.

Step 02

Agree one number

We agree the one result that matters most to you, and the plan to move it, before any money is spent.

Step 03

Fix the path

Your website, your offer, your proof and your follow-up, rebuilt so a stranger can trust you and buy in minutes.

Step 04

Bring the right people

SEO, ads, social media and email, aimed at the people who are already looking for what you sell.

Step 05 · Every week

Test, cut, improve

What works gets more budget. What does not gets cut, fast. That is how Arya’s cost per lead beat the plan 9.5×.

Step 06 · Every month

Report one number

Enquiries, bookings or sales. One number at the top of every report, so you always know what your money is doing.

Free tool · 10 seconds

Which result do you want next?

Tap your goal. We show you the closest case study, the service behind it, and write the WhatsApp message for you.

Your closest case studyTap a goal

Your match appears here. Nothing is sent until you choose to send it.

See how the full system works
In their words

What our clients say, in their own words

The founders and directors behind these digital marketing case studies. Meet the team who did the work with them.

4.9
From 67+ Google reviews

“We’d struggled with lead quality for years. They rebuilt our funnel and today we pull thousands of high-intent leads every month. If you want sales, not just traffic, this is the team.”

5.78M monthly reach, organic
Akin Oladeji
Akin OladejiCEO, LearnWithPride Ltd · London, UK

“They took over our webinars, our events and our entire digital presence. Impressions went from 6K to over 3 million a month, and our student enquiries followed.”

Webinars, events and search
Mrs Mahin Shafiei
Mrs. Mahin ShafieiDirector, Study With FM · London, UK

“Within two weeks of the new website going live, our search traffic jumped over 1,000%. Bookings have never been this consistent. They tell you the truth, then they deliver it.”

+1,028% traffic in 14 days
Joanna Karto
Joanna KartoFounder, J Artistry Clinic · Coventry, UK

“They built every one of my real estate websites. Enquiries now come in from buyers who are already serious, not people just asking for price.”

Multiple property brands, one system
Gbayike Victor
Gbayike VictorOwner, Stillness Fort and Avillah Homes · Nigeria

“We wanted to grow online but honestly didn’t know where to start. Within 90 days we had more visibility, better leads and actual sales we could count.”

Results in the first 90 days
Angella Wynn
Angella WynnCEO, Books2Wynn · USA

“At launch, we feared obscurity. Their organic marketing attracted over 500 students and turned our small idea into a scalable training brand. Pure gold for startups.”

500+ students from organic marketing
Kelechi Origa
Kelechi OrigaProduct Manager, TechWitsClan · Abuja
Questions people ask

Our case studies: your questions, answered

Are the results in your digital marketing case studies real?

Yes. Every number in our digital marketing case studies comes from the client’s own dashboards: Google Search Console, Google Business Profile, Meta Ads Manager, Instagram or their email platform. We show the screenshots wherever the client has allowed it. Where several channels worked together, we say so, and we do not credit every enquiry to one service.

Can I speak to one of these clients?

Ask us on WhatsApp. Where a client from our digital marketing case studies is happy to speak with a serious prospect, we will introduce you once they agree. You can also contact us directly. You can also read what our clients say on our public Google Business Profile, where we hold a 4.9 rating from 67+ reviews.

Why do some case studies show traffic and leads but not revenue?

We only publish figures we can back up with a dashboard and that the client has approved. Revenue is the number most businesses keep confidential, so some of our digital marketing case studies show traffic, rankings and leads rather than sales.

Will my business get the same results?

Not the same numbers, because every market, offer, budget and starting point is different, and no honest agency can promise a number. What you get is the system behind these digital marketing case studies, the same standard of work and one agreed business number at the top of every monthly report, so you always know what your money is doing.

How fast will I see results?

It depends on the channel. Ads and website conversion fixes can move numbers within days or weeks, as J Artistry Clinic saw within 14 days of its new website. SEO usually takes three to six months to build, then keeps growing, as LearnWithPride’s 16 months show. Our digital marketing strategies page explains how the stages fit together.

What should a good digital marketing case study show?

Four things: where the business started, what was changed, how the result was measured and over what period, and where the number comes from. That is why every result on this page names its source, such as Google Search Console or Meta Ads Manager, and the time it covers. Google’s guide to helpful, reliable content rewards the same thing: clear evidence and first-hand experience. Treat any marketing case study without a source or a time period with care.

Do you have SEO case studies from Nigeria and the UK?

Yes. Study With FM’s Nigeria section reached 373K Google impressions and 4.28K clicks in 12 months. In the UK, LearnWithPride reached 3.06M Google impressions in 16 months, and J Artistry Clinic reached page one in Coventry with an average Google position of 9.5. Our SEO services and local SEO pages show how we do it, and our AI SEO page covers ChatGPT, Gemini and Google AI answers.

What is in the free growth audit?

We review your website, your visibility on Google and in AI answers, your ads if you run them, and how enquiries are followed up on WhatsApp and email. You get your biggest leaks ranked by what they cost you, what to fix first, and what each fix is worth, in plain English, usually within two working days. It is yours to keep whether you work with us or not.

How do I get the same kind of results for my business?

Send us your website on WhatsApp or call +234 802 258 1304. We run a free growth audit, show you where you are losing customers and what to fix first, and match you to the closest of our digital marketing case studies. The audit is yours whether you work with us or not, and our business growth plans show every price in writing.

Get the same results

The services behind these results

Every result in our digital marketing case studies came from one or more of these services, run as one system.

ServiceSEO services

Get found on Google, Bing, Maps and AI answers, with packages and prices in plain sight.

Read more
ServiceWeb development

Fast, secure websites built to rank and sell, like Avillah Homes and J Artistry Clinic.

Read more
ServiceConversion rate optimization

Turn the visitors you already have into calls, bookings and sales.

Read more
ServiceMeta ads

Facebook and Instagram ads that bring leads, not likes: 474 leads in five days for Arya, tested and cut every week.

Read more
The systemDigital marketing strategies

The six-stage system behind every result on this page, run in one order.

Read more
PricingBusiness growth plans

The full growth system, with the plans, prices and guarantee in writing.

Read more
Your turn

Your business could be the next case study on this page.

Every one of these digital marketing case studies started with one conversation. Send us your website on WhatsApp. Usually within two working days, we will show you where you are losing customers, what to fix first, and what it is worth to fix it. The audit is free, and it is yours whether you work with us or not.

*Average ROAS is attributed revenue generated per $1 of advertising spend, measured across qualifying paid campaigns. Results in these digital marketing case studies are real outcomes for our clients over the periods shown, from their own dashboards. They are not a promise of results for any other business, because every market, offer and starting point is different. Our 4.9 rating comes from 67+ reviews on our public Google Business Profile, checked in October 2026. “143+ businesses” counts the clients we have worked with since November 2019. “1.43B+ impressions” is the combined total across the client and our own brand accounts we have managed, as reported by Google, Meta and the other platforms. Client names and logos belong to their owners. Read our full disclaimer.