Email marketing that turns your subscribers into REPEAT CUSTOMERS.

Email marketing is sending planned, useful emails to people who agreed to hear from you, so they buy, book or come back. It includes newsletters, promotional emails, product launches and automated emails like welcome series and abandoned cart reminders. You may also hear it called e-mail marketing, mail marketing, EDM marketing or email advertising. Done well, email marketing turns one-time buyers into repeat customers, at a lower cost than reaching new people with ads.

Two costs. Your email platform charges a subscription, usually by subscribers or emails sent, and many small lists can start free. Our fee is separate and fixed: Launch Right is a one-off 500,000 naira, 450 dollars, 360 pounds or 405 euros; Grow Every Week is 550,000 naira, 650 dollars, 520 pounds or 585 euros a month; Run It For Me is 950,000 naira, 1,450 dollars, 1,160 pounds or 1,305 euros a month; Own Your Market, for corporations and multi-brand businesses, is 2,000,000 naira, 3,500 dollars, 2,800 pounds or 3,150 euros a month. For platform costs, Mailchimp pricing and Mailchimp plans start with a free plan for 250 contacts, and Klaviyo pricing, Kit pricing (formerly ConvertKit pricing), MailerLite pricing, Mailjet pricing and the cost of Constant Contact all rise with your list. If email is part of a bigger plan, see our growth plans and pricing.

The one that fits how you sell. Klaviyo is strongest for online stores and Shopify email marketing, Kit for creators and newsletters, Mailchimp for small businesses that want an easy all-rounder, MailerLite and Brevo for value, and HubSpot email marketing for B2B teams who already use its CRM. Zoho Campaigns and Zoho email marketing suit businesses on Zoho, and Omnisend, Campaign Monitor, Emma email marketing, Campaigner email marketing, Benchmark Email and Squarespace Email Campaigns all have their place. The best newsletter platform for a writer is rarely the best email marketing platform for a store, which is why our free review starts with how you sell.

It depends on why you are leaving. For online stores, Klaviyo is often the better fit, because it uses your store data in every flow, though results still depend on your list, offer and set-up. For creators, Kit has a free plan for up to 10,000 subscribers. For a free Mailchimp alternative or a cheaper one, MailerLite and Brevo are strong choices. Mailchimp free plan users often move when they pass 250 contacts. We move lists between platforms carefully, so your subscribers, history and domain reputation come with you.

Yes, for small lists. Free email marketing plans from Mailchimp, MailerLite, Kit, Brevo, HubSpot and Klaviyo let you start without paying, though each has limits on subscribers, sends or features. A free email marketing platform is fine for learning. Be careful with any free mass email sender that lets you blast thousands of people without authentication or an unsubscribe link, because it can get your domain blocked.

No. Buying email lists or purchasing email lists from brokers almost always backfires: the addresses are old, full of spam traps and people who never asked to hear from you, so complaints and bounces push all your emails into spam. In the UK and Nigeria it can also break data protection law. The best email list for marketing is one you build yourself, with signup forms, lead magnets and customers who opt in.

Email deliverability is whether your emails reach the inbox, not just whether they were sent. The usual causes of spam are a domain without SPF, DKIM and DMARC, sending from a free Gmail address, old or bought lists, high complaint rates, no one-click unsubscribe and emails that look like spam. Gmail, Yahoo and Outlook now enforce rules for bulk senders, and a domain needs a DMARC record as well as SPF and DKIM. Good email deployment fixes the set-up first, then sends steadily to people who want to hear from you.

Automated emails send themselves when someone does something: joins your list, abandons a cart, buys, or goes quiet. A drip campaign, drip email or drip marketing sequence is a series of those emails spaced over days or weeks, sometimes called drip mail. Automated email marketing often performs strongly, because it reaches people at the moment they act, though results vary by business and by flow. These marketing automations are at the heart of our email marketing services.

For most businesses, once a week to once every two weeks, with automated emails running in between. If you are restarting, a monthly newsletter is a sensible first step. The right rhythm depends on what your subscribers expect and how useful each email is. An email blast to everyone with the same offer, every day, is how lists burn out. We plan an email campaign calendar around your sales, seasons and launches, and help with writing newsletters people actually read.

Yes. We set up and run Klaviyo email marketing and Shopify email for online stores, including Klaviyo Shopify integration, product feeds, abandoned cart and browse flows, post-purchase emails and Klaviyo SMS marketing where it fits. Email marketing for ecommerce is about flows first, then campaigns. We are an independent agency, not a Klaviyo or Shopify partner, and we recommend whichever platform fits your store.

Yes. HubSpot email marketing, HubSpot emailing and HubSpot mailing work well for B2B teams, because email, CRM and sales sit in one place. We also connect email CRM tools like Zoho, Pipedrive and your store, so CRM mailing is triggered by what leads and customers actually do.

We do B2B email marketing to people who opted in: newsletters, nurture sequences and sales alerts that tell your team who is ready. We are not a cold email agency that blasts bought lists. Whether cold email is lawful depends on the country, whether you are writing to a person or a company, and how you identify yourself and handle opt-outs, so we check before we agree to send. Where it is lawful, we keep it personal, low volume and separate from your marketing list and main domain, which lowers the risk to your email reputation without removing it.

It depends on your list, your offer and how often you send. For context, MailerLite’s 2025 benchmarks put the median open rate at 43.46% and click rate at 2.09% across 3.6 million campaigns from December 2024 to November 2025. Treat them as reference points, not targets, and remember Apple’s privacy feature inflates opens. We judge email marketing by clicks, orders and revenue per email. Our LearnWithPride campaigns reached a 58.63% open rate on a send to 6,497 people, but that is their list, not a promise for yours.

A written review of your email marketing, sent on WhatsApp or by email, usually within two working days. We check your sending domain, list health, automations and your last ten emails, or your plan if you have never sent email marketing, and show you your three biggest leaks and the first fixes. You can fix them yourself, or ask us to quote for the work. There is no obligation.

You do, from day one. We set up your email platform, sending domain and every subscriber in your business’s name, with you as the owner and our team as users you can remove. Your platform subscription is paid from your own card. If we ever stop working together, you keep your list, templates and automations.

Yes. Email marketing for small business is one of the cheapest ways to bring customers back, because you already paid to win them once. A small, clean list with a welcome series, one useful email a week and an abandoned cart or follow-up flow can outsell a much bigger list that only gets blasts. Our small business marketing plans keep it realistic.

No, and no honest email marketing agency can. Inboxes, lists and offers all behave differently. What we do promise is the work, written into the scope: a set-up that follows Gmail, Yahoo and Outlook rules, emails written for your customers, automations that run, honest testing and a plain report of what every email earned. If something is not working, we tell you and change it.

Yes. Our six-week email marketing course teaches platforms, deliverability, automations, segmentation, email copywriting and email marketing best practices step by step. If you would rather have it done for you by an email marketing specialist, that is what our email marketing services are for.

Yes. As an email marketing company serving clients worldwide, we run email marketing for businesses in the United Kingdom, United States, Canada, Australia, New Zealand, Ireland and the Netherlands, as well as across Nigeria and Africa, and our diaspora marketing team runs email for Africans abroad selling back home. We follow the email rules of each country you send to.