Meta ads that turn Facebook and Instagram scrolling into LEADS THAT PAY.

Meta ads are paid adverts that run across Meta’s apps and placements: Facebook, Instagram, Messenger and the Audience Network, plus ads that open a WhatsApp chat. You build them in Meta Ads Manager, choose a goal such as leads or sales, choose who should see them, set a budget and pay Meta only when the ads are shown. Done well, Meta ads bring leads and customers every day at a cost you can measure.

Yes, mostly. Facebook ads and Instagram ads are both Meta ads, built in the same Ads Manager and paid for in the same account. One campaign can run on Facebook only, Instagram only or both at once, with Meta choosing where each ad converts cheapest. We run all three ways, depending on where your buyers are.

Two costs. The ad budget goes to Meta through an auction, so there is no fixed price per lead. It depends on your market, offer, creative and landing page, and we take on budgets from 300,000 naira, 1,500 dollars, 1,200 pounds or 1,350 euros a month. Our management fee is separate and fixed: Launch Right is a one-off 250,000 naira, 500 dollars, 400 pounds or 450 euros; Grow Every Week is 200,000 naira, 600 dollars, 480 pounds or 540 euros a month, or 20% of ad spend, whichever is greater; Run It For Me is 450,000 naira, 1,500 dollars, 1,200 pounds or 1,350 euros a month, or 20% of ad spend; Own Your Market, for corporations and multi-country brands, is 1,200,000 naira, 4,000 dollars, 3,200 pounds or 3,600 euros a month with a minimum ad budget of 3,000,000 naira, 10,000 dollars, 8,000 pounds or 9,000 euros. On the monthly plans you pay the flat fee or 20% of ad spend, whichever is greater, never both. Everything is written down before you pay anything, and our small business marketing plans keep it realistic for smaller budgets. If Meta ads are part of a bigger plan, see our growth plans and pricing.

The one that leaves you a profit after the lead becomes a customer. A 10,000 naira lead is cheap for a property developer and ruinous for a bakery. For reference, our Arya Marketplace campaign brought website leads at 41.30 naira each and Study With FM at 337.22 naira each. We judge every campaign by cost per customer, not just cost per lead.

The setup usually takes one to two weeks, and the first leads often arrive in the first week the campaign is live. Meta says an ad set usually leaves its learning phase after about 50 optimisation events in seven days, though many good campaigns run with less, and the real improvement comes from two to four weeks of testing creatives and audiences. Expect a fair picture after 30 days, and a strong one after 90.

Ads Manager, almost every time. Boost is built to promote a post, so it chases likes, comments, views and messages, which is why boosted posts bring attention and few sales. Ads Manager lets you choose the Leads or Sales objective, test several ads, retarget visitors and track what each ad earns. Boosting is fine for a quick push on a post that already works. It is not a sales system.

Yes. Some of our campaigns run on both at once with Advantage+ placements, some run only on Instagram, usually for fashion, beauty and lifestyle brands, and some run only on Facebook, usually for local services and older buyers. We start where the data says your buyers are, then narrow or widen based on cost per lead.

Yes. Our content team writes the hooks and copy, and we produce short videos, Reels, images and carousels sized for every placement. Where it helps, we use photos and videos of your real products, team and customers, because real beats stock. Tired creatives cost more, so we refresh three to five a week on monthly plans.

Yes. Lead ads use Meta’s instant forms, so people enquire without leaving Facebook or Instagram, and we send each lead to your WhatsApp, email or CRM in seconds. Click-to-WhatsApp ads open a chat instead, which suits businesses that close in conversation. Our WhatsApp marketing services then turn those chats into paid orders.

You do, from day one. We set up the Meta Business portfolio, ad account, page access and pixel in your business’s name, and our team works through partner access that you can remove in one click. Ad spend is paid to Meta from your own card, so every receipt is yours. If we ever stop working together, you keep everything.

Often, yes. We review why Meta flagged the account, fix the ads, landing pages or settings that broke Meta’s Advertising Standards and submit a clear appeal. Some accounts recover in days, some take weeks and a few never return, which is why every ad we run is checked against Meta’s standards before it goes live.

The pixel is a small piece of code on your website that tells Meta who visited, added to cart or bought. The Conversions API sends the same events from your server, so they still arrive when browsers block tracking. Together they help Meta find more people like your buyers and help you see which ad made the sale. They do not catch every sale, but without them Meta learns less and you see less, so for any campaign that should bring leads or sales, you need them.

Yes. We run Facebook and Instagram ads for businesses in the United Kingdom, United States, Canada, Australia, New Zealand, Ireland and the Netherlands, as well as across Nigeria and Africa, and our diaspora marketing team runs Meta ads for Africans abroad selling back home. Ads are remote work, run on Ads Manager, WhatsApp, email and video calls.

No, and nobody honest can. Meta’s auction, your market and your offer all move. What we do promise is the work, written into the scope: the right setup, honest creative, weekly testing, a fast follow-up routine and a plain report of what every naira, pound or dollar brought. If a campaign is not working, we tell you and change it, as we did at Study With FM.

Yes. Our Facebook ads course teaches account setup, creative, targeting, tracking and scaling step by step, and our digital marketing strategies hub shows where Meta ads fit. When you would rather have it done for you, that is what our Meta ads services are for.