Content marketing that makes the right buyers COME TO YOU.

Content marketing is creating and sharing useful articles, videos, posts, guides and newsletters that your buyers actually want, so they find you, trust you and buy from you. Instead of interrupting people with adverts, content and marketing work together: you answer the questions buyers already ask, in the places they already look. Business content marketing works for any company with customers who research before they buy, from a Lagos fashion brand to a London law firm. The test is simple: would your best customer save it, share it or search for it?

In digital marketing, content is the fuel every other channel runs on. SEO needs pages and articles to rank, social media needs posts and videos, email needs something worth sending, and ads perform better when they promote content people already like. Digital marketing content is everything you publish online to attract and convince buyers. That is why digital and content marketing are planned together at Greenlearners Technologies: digital marketing and content marketing share one plan, one calendar and one report. See our digital marketing strategies for the full system.

Our content marketing services have four plans, and each one includes the deliverables listed for that package, from research to publishing. Launch Right is a one-off 600,000 naira, 900 dollars, 720 pounds or 810 euros for your strategy, 90-day calendar and first pillar. Grow Every Week is 750,000 naira, 1,250 dollars, 1,000 pounds or 1,125 euros a month for 4 articles, 12 posts and 4 short videos. Run It For Me is 1,500,000 naira, 2,750 dollars, 2,200 pounds or 2,475 euros a month for the whole content engine, including UGC and promotion. Own Your Market is 3,500,000 naira, 6,000 dollars, 4,800 pounds or 5,400 euros a month for a dedicated team. Shoots, creator fees and ad spend are quoted separately. For a bigger plan, see our growth plans and pricing.

A content marketing agency plans, creates, publishes and promotes content for your business, then measures what it brings in. That covers strategy, research, writing, design, video, social media content, SEO and reporting. Many content marketing agencies, content creation agencies and content creation companies stop at making the content. A good content agency also decides what to make, promotes it and tracks leads and sales. Whether you call it a content creation firm, a content production agency, a creative content agency or a digital content agency, ask what they report on: if it is only likes and posts, keep looking.

Developing a content strategy takes five steps. First, list the questions your buyers ask before they buy, from search data, sales calls and reviews. Second, choose three or four content pillars, the topics you want to be known for. Third, pick one or two main channels where your buyers already are. Fourth, set a rhythm you can keep, like one pillar a month and three posts a week. Fifth, decide what you will measure: leads and sales, not just views. Content marketing and strategy belong together, and a digital content strategy should fit on one page, and the free 90-day plan builder on this page gives you a starting content creation strategy in under a minute.

The content marketing matrix is a simple way to balance a content plan, popularised by Smart Insights. It sorts content into four jobs: entertain to catch attention, educate to earn trust, inspire to create desire, and convince to close the sale. Most businesses only make one or two kinds, usually promotions. A strategic content plan uses all four, weighted to your goal.

Owned media is what you control: your website, blog, email list and social accounts. Earned media is what others give you: shares, reviews, press mentions, backlinks and user generated content, also called earned content. Paid media is what you pay to boost: sponsored posts, video ads, native content and content syndication. Good content promotion uses all three: you publish on owned channels, boost the best pieces with paid media, and earn mentions with content worth talking about.

SEO tells you what people search for, and content gives them the best answer. Content marketing SEO, or an SEO and content strategy built as one, starts the same way. A content SEO strategy starts with real search questions, builds a pillar page for each big topic and links related articles to it. Every piece is optimized content: the right title, headings, answers and internal links, published in your CMS, such as WordPress. Content optimisation also means refreshing old pages so they stay accurate, which is the heart of any website content strategy or web content strategy. SEO for content is not stuffing keywords. It is making the page Google would be embarrassed not to show. Our SEO and SEO writing teams work on this together.

Duplicate content, sometimes searched as content duplicacy, is the same or very similar text on more than one page, on your own site or copied from someone else. Google does not usually punish it, but it has to choose one version to show, so the pages compete and neither ranks well. The fix is to merge or rewrite pages, and to use canonical tags or redirects where overlap is unavoidable. Every piece we publish is checked for duplicates first.

AI can help, but it should not have the final word. Google says it rewards helpful content however it is made, and that using automation mainly to manipulate rankings breaks its rules. Automated content creation is fast, but generic AI text says what every other page already says, and it can invent facts. The Content Marketing Institute found that about 9 in 10 B2B marketers use AI to produce content, but fewer than 4 in 10 say it has improved performance. We use AI for research and speed, and people for the thinking, the writing and the checking.

A good content strategy for LinkedIn puts a real person in front, usually the founder or a senior expert. Post three times a week: stories from real work, clear opinions about your industry, and useful carousels people save. Add a monthly newsletter, and comment on your buyers’ posts every day. Avoid company-page announcements nobody reads. A LinkedIn content strategy is measured in profile visits, followers who fit your buyer and booked calls, not likes. See our LinkedIn marketing service.

An Instagram content strategy uses Reels to reach new people, carousels to teach, and Stories to sell to people who already follow you. A TikTok content strategy lives or dies on the first two seconds, so it starts with hooks, simple filming and fast testing, then turns the winning videos into ads. Both are part of a wider social content strategy: social media content marketing that plans every social campaign around what you sell, not around trends. Our social media marketing and TikTok marketing teams build these social media plans with you.

Yes. As a social media content creation agency, we plan, design, write and edit posts, carousels, Reels, TikToks and Shorts in your brand and your voice, then schedule them and read the numbers. The difference from many social media content agencies is that we treat social media and content marketing as one job: every post links back to a bigger idea, a search topic or a lead magnet, so social content marketing brings customers, not just likes.

Yes. Our video marketing services cover planning, scripting, filming direction or professional shoots, editing, captions, thumbnails and publishing, plus video advertising for the videos that earn it. As a video marketing agency and video content agency, we make short videos, YouTube explainers, customer stories, personalized video marketing for big prospects and audio visual marketing for events and launches. According to Wyzowl, 83% of video marketers say video has directly increased sales. When you compare video marketing companies, ask to see marketing video that sold, not just video that looked good. See our video marketing service.

First, make the video easy to find: a clear title that matches what people search, a strong thumbnail, chapters and a description. Then share it on your website, email list and social accounts. When a video is already working, promote your video on YouTube with Google Ads video campaigns. With skippable in-stream ads, Google says you pay when a viewer watches 30 seconds, or the whole video if it is shorter, or interacts. YouTube video marketing and online video advertising work best together. Our YouTube marketing team runs both.

User generated content marketing, or simply user generated marketing, uses photos, videos and reviews made by real customers, or by creators paid to make content that looks and feels real. People trust people: in Nielsen’s 2021 study, recommendations from people they know were the most trusted form of advertising, at 89%. User generated content campaigns ask happy customers at the right moment, make it easy to share and reuse the best pieces with written permission. A user generated content agency or video influencer partnership must label paid posts as ads, under FTC and ASA rules. See our influencer marketing service.

B2B content marketing is content for business buyers: guides, case studies, research, webinars, LinkedIn posts and thought leadership content. A B2B content marketing strategy has to reach buyers long before they are ready, because the LinkedIn B2B Institute estimates that 95% of potential buyers are not in the market today. Good B2B content mixes memorable ideas for the 95% with proof and lead magnets for the 5%. Content syndication for B2B puts your best guides in front of the right job titles. As a B2B content agency and SaaS content marketing agency, we build all of it with our B2B marketing team.

Lead generation content marketing turns readers into contacts with a clear next step on every piece: a free guide, a checklist, a calculator, a webinar or a consultation. The content attracts the right people, the next step captures their details, and email follows up. Each content marketing lead is tracked back to the piece that brought it, so you know which topics pay, and our marketing automation follows up every lead by itself. The free content value calculator on this page shows what your traffic could earn, and our lead generation team builds the offers.

We use Semrush for keyword research, competitor gaps and Semrush content marketing tools, BuzzSumo to see what gets shared and who shares it, MarketMuse for topic depth, Google Search Console for real search data, and HubSpot when clients run their content and CRM there. You do not need to pay for any of them to work with us. BuzzSumo starts at 199 dollars a month billed yearly, MarketMuse has a free plan, Semrush starts at 139.95 dollars a month, and HubSpot content marketing tools come in Content Hub, free for up to two users.

The Content Marketing Institute, often searched as contentmarketinginstitute, publishes research and training on content marketing. Its 2026 B2B research found that 97% of marketers have a content strategy, but only 12% say their marketing is highly effective. Content Marketing World is its yearly conference, held in 2026 with the American Marketing Association. Both are good places to learn. We use their research to keep our own work honest.

Content storytelling turns facts into a story people remember: a real problem, a choice, a turning point and a result. It is what makes branding content stick, from a founder’s LinkedIn post to a customer video. Good stories use real people, real numbers and visual content that shows rather than tells. Native content, written to fit the site or feed it appears in, works the same way. Strong marketing copywriting then turns the story into a clear next step. The Michelin story on this page is a classic example.

We work with businesses everywhere, remotely. Our team is based in Nigeria, with an office in Ibadan, and we serve businesses across Nigeria and Africa, the UK, the US, Canada and beyond. Strategy calls and reviews happen on video, content is published to your own accounts, and support runs in your time zone. Searching for content marketing near me usually means wanting someone who understands your market, and our diaspora marketing team helps businesses selling across borders. We research your local buyers, language and competitors for every plan, and our local SEO team handles local search.

Social content can bring results in weeks. Search content usually takes three to six months to build traffic, and good pages often keep bringing visitors for years. That is why content marketing plans are measured over 90 days, not one week. In the first month we fix quick wins, like next steps on pages that already get traffic. By month three, you should see which topics and formats are pulling ahead.

You do, once it is paid for. Articles, videos, designs, raw footage and templates are yours, published on your website and your accounts, with you as the owner and our team as users you can remove. If we ever stop working together, you keep everything.

No, and no honest content marketing agency can. Search, social platforms and markets change every week. What we do promise is the work, written into the scope: the pieces, the rhythm, the quality checks, the promotion and a plain report of traffic, leads and sales by piece. If something is not working, we tell you and change it.

A written review of your website, blog and main social account, sent on WhatsApp or by email, usually within two working days. We show you what is working, what to cut or merge, and the three pieces you should make next, based on what your buyers search for. You can make them yourself, or ask us to quote for the work. There is no obligation.