Influencer marketing that turns trusted voices into REAL SALES.

Influencer marketing is partnering with people who have a trusted audience, so they introduce your brand to the people who listen to them. It is also called social media influencer marketing, social influencer marketing or influencer advertising. Done well, it works like word of mouth at scale: a creator people trust shows your product in real use, and their followers come to you.

An influencer marketing agency, or influencer agency, plans the campaign, finds and vets the right creators, handles outreach and negotiation, writes briefs and contracts, checks every post, makes sure ads are labelled, boosts the best posts and reports the sales each creator brought. Greenlearners Technologies works for brands, so our job is to protect your money and your reputation, not to sell you whoever is on a list.

It depends on the creators, the platforms, how many posts and videos you need, how long you want to reuse the content and how much management you want. A nano creator may work for a free product, while a celebrity can cost more than a whole micro creator campaign. Fees also change often. That is why we do not publish one price: send us your brief, and we send a written quote with creator fees, content, rights and our fee shown separately.

It is mostly audience size. Influencer Marketing Hub groups creators as nano (1,000 to 10,000 followers), micro (10,000 to 50,000), mid-tier (50,000 to 500,000), macro (500,000 to 1 million) and mega (over 1 million). Smaller creators usually get higher engagement: in HypeAuditor’s 2024 data, nano creators averaged 1.73% on Instagram and 10.3% on TikTok. Bigger creators bring reach, smaller ones usually bring trust.

For most sales goals, yes. Micro influencer marketing spreads your budget across many trusted voices in a niche, so you can see who sells and re-book them. Celebrities are worth it for big launches and brand moments, when reach matters more than cost per sale. Many of our campaigns use both: micro creators for trust, one bigger name for reach.

Start with who your customers already follow: ask them, and look at who tags your products. Then search hashtags, look at your competitors’ partners and use creator marketplaces like TikTok One. Influencer lists and influencer search engines help, but always vet each name yourself. As your influencer marketing agency, we build a shortlist for every client and check each creator’s audience before you see their name.

Ask for audience screenshots from the app itself, dated this week, showing country, age and gender. Then compare likes, comments and views with the follower count across several recent posts, read the last 30 comments for real questions, and look for sudden jumps in followers. Our free vetting check on this page flags the most common red flags in a minute, and influencer analytics tools do this at scale. Be honest about the limits: no tool can prove every follower is real. Good checks lower the risk; they cannot remove it.

The goal, the product and why it matters to the creator’s audience, the key message, what must not be said, the offer and code, the call to action, the dates, the ad labels required and how approval works. Leave the creative to the creator. A brief that reads like a script produces content that sounds like an advert, and audiences skip it.

The posts and formats, the dates, the approval process, the ad labels, how and when payment is made, what happens if a post is late or missed, usage rights for your own ads and website, how long those rights last, any exclusivity from competitors, and permission to boost the post as a partnership ad or Spark Ad. We put all of this in writing for every creator.

Every cost on its own line: creator fees, content and production, usage rights and exclusivity, products and delivery to creators, any ad spend to boost the best posts, platform or payment fees, our management fee and VAT where it applies. You see the creators, what each one will make and what you can do with the content, before you approve anything. Our growth plans show how influencer work fits with ads, content and a website.

Before anyone is paid, the agreement says what happens if a post is late, misses the brief or a product arrives damaged. Creators are paid in stages, not all upfront, every post is checked against the brief and proof is kept. The fix is agreed in writing: a corrected post, a new date or a replacement creator. You are never left chasing a creator on your own.

We give every creator their own discount code and tagged link, so orders, sign-ups and bookings can be traced back to them. Then we report sales per creator, cost per sale, reach among your buyers and engagement, and compare them with the sales your team confirms. Not every sale uses a code, so we also watch total sales and branded searches during the campaign. Our analytics tracking setup makes this possible.

KOL stands for key opinion leader. KOL marketing is the term used in China and much of Asia for influencer marketing, often with more emphasis on experts and respected professionals, like doctors, analysts or industry leaders. A KOL influencer is someone whose opinion carries authority in a field. In B2B, this is often the most valuable kind of influence.

An influencer marketing platform helps your own team find, contact and pay creators. It suits brands with time and staff to run campaigns. An agency does the work for you: strategy, vetting, contracts, approvals, tracking and reporting. A platform charges its subscription whether or not a campaign works, and your team still does the work. If you want results without building a team, an agency is usually the faster start.

On their own sites in October 2026, GRIN listed a free plan, then 200, 500 and 1,500 dollars a month. Modash started at 199 dollars a month with a 14-day free trial. Upfluence pricing was a custom quote after a demo, on yearly plans. Aspire, Klear by Meltwater and indaHash showed demo or quote only. Prices change often, so check each platform before you sign.

The Amazon Influencer Program is for creators, not brands. It lets creators with a qualifying YouTube, Instagram, TikTok, Pinterest or Facebook account set up an Amazon storefront and earn commission on qualifying purchases. Brands that sell on Shopify can run their own creator and affiliate programme with Shopify Collabs, which is free to install and tracks sales by creator.

Yes. TikTok can be a quick way to reach young buyers, in Nigeria and abroad, when the creator fits the product. As a TikTok influencer marketing agency, we find TikTok creators whose audiences match your buyers, brief them to make it their way, make sure the commercial content setting is on, track each creator with a code and boost the best videos as Spark Ads. Our TikTok advertising team runs the ads side.

Yes. Instagram influencer marketing works well for fashion, beauty, food, lifestyle and property. As an Instagram influencer agency, we vet creators with Insights screenshots, plan Reels, Stories and carousels, use the Paid partnership label and boost the winners as partnership ads through our Meta ads team. In a 2025 Meta test, campaigns that added partnership ads delivered on average 19% lower cost per action.

Yes, when you pick the right voices. B2B influencer marketing uses respected founders, consultants and experts whose followers are your buyers, mostly on LinkedIn, YouTube and podcasts. LinkedIn lets brands sponsor posts by customers, industry experts and creators with Thought Leader Ads. An expert with a few thousand followers in your exact field can beat a celebrity with millions.

Yes. Influencer marketing for small business usually starts with nano creators and happy customers, paid in product or small fees, each with their own code. Within a month you learn which voices sell for you, then you put more money behind them. You do not need a celebrity to start.

Influencer gifting, or product seeding, is sending your product to well-matched creators with no promise of a post. Some post because they love it, and those are the creators you want to work with later. Influencer gifting platforms like Octoly do this at scale. Gifted posts may still need an ad label, because a free product can count as payment under US and UK rules.

They are influencer ads that run from the creator’s own account. On Instagram and Facebook, partnership ads let you boost a creator’s post with your ad budget. On TikTok, Spark Ads do the same. People see the creator, not a brand advert, which is why these often perform better. The creator has to give permission, so we put it in every contract.

Yes. In the US, the FTC says disclosures must be hard to miss, and free products count as payment. In the UK, the ASA, CAP and CMA guide published on 23 October 2026 says labels like #Ad must be clear and upfront, and that words like sponsored or gifted are not enough. Instagram’s Paid partnership label and TikTok’s commercial content setting should also be used. When in doubt, label it. This is not legal advice.

ARCON, the Advertising Regulatory Council of Nigeria, has said that influencers and content creators must get prior approval before publishing adverts, and that unapproved adverts can face sanctions. We plan approval into the timeline for campaigns running in Nigeria. Rules change, so we check them for each campaign. This is not legal advice.

We are an influencer marketing agency for brands, not a talent agency that manages creators’ careers. But we work with many creators, and we are always looking for honest ones. If you are a creator, send us your pages, niche and audience screenshots on WhatsApp. When a brand campaign fits your audience, we will reach out. We never charge creators to join.

Most campaigns take about two weeks to plan, shortlist, agree and brief, then run for two to eight weeks. In Nigeria, allow time for ARCON approval. Ambassador programmes run for months, because repeated posts from the same creator build more trust than one post. We agree the timeline in the quote.

The creator usually owns their content, and you pay for the right to use it. Every agreement we write says where you can reuse it, like your ads, website or page, and for how long. If you want to boost a post or use it in ads for months, that is agreed and priced upfront, never assumed.

Yes. We run influencer marketing for brands in Nigeria and across Africa, the United Kingdom, the United States, Canada, Australia, New Zealand, Ireland and the Netherlands, including Africans in the diaspora selling back home. Each market has its own creators, platforms and ad rules, so each gets its own creator list.

Ask five questions. Do you work for me or for the creators on your list? How do you check for fake followers? Will I see each creator’s real audience before I pay? How will you count the sales each creator brings? Who owns the content and the creator relationships afterwards? The best influencer marketing companies answer all five plainly.

Use the brief builder on this page, or message us on WhatsApp with what you sell, who buys it and what you want the campaign to do. We will suggest the creator mix, check real numbers and send a written quote. Nothing is booked until you approve every creator.