Ecommerce marketing that turns store visitors into REPEAT BUYERS.

Ecommerce marketing is everything that brings shoppers to your online store, gets them to buy and brings them back to buy again. It covers ads, search, social media, email, SMS, WhatsApp and the store itself: product pages, delivery messages and checkout. Good ecommerce digital marketing treats all of these as one system. The goal is not more visitors. It is more profitable orders, and more customers who order again.

An ecommerce marketing agency plans and runs the marketing that sells your products online, then measures what each channel sold. That usually means ecommerce PPC on Google and Meta, email and SMS flows, product page and checkout fixes, SEO, creator content and reporting. The best ecommerce marketing agencies judge their work on revenue, repeat orders and contribution after ad spend, not on clicks or likes. At Greenlearners Technologies, our ecommerce marketing services start with a free store audit, so we fix the biggest leak before spending more on ads.

We have four plans. Launch Right is a one-off 750,000 naira, 1,000 dollars, 800 pounds or 900 euros for your store audit, tracking, cart flows, top store fixes and first campaign. Grow Every Week is 900,000 naira, 1,500 dollars, 1,200 pounds or 1,350 euros a month for Google and Meta ads, email and a store test every month. Run It For Me is 1,800,000 naira, 3,000 dollars, 2,400 pounds or 2,700 euros a month for every channel, done for you. Own Your Market is 4,000,000 naira, 7,000 dollars, 5,600 pounds or 6,300 euros a month for a dedicated team. On monthly plans you pay the flat fee or 20% of ad spend, whichever is greater, never both. Ad spend, apps and creator fees are paid separately. See our growth plans and pricing for bigger plans.

A good ecommerce marketing strategy fixes the store before it buys more traffic. First, track every sale correctly. Second, fix the biggest leak, which is often surprise delivery costs or a long checkout. Third, switch on abandoned cart, welcome and thank-you flows. Fourth, run ads aimed at people ready to buy, judged on real orders. Fifth, give every buyer a reason to come back. Most stores do the fourth step first and wonder why it is expensive.

Ecommerce PPC is pay-per-click advertising for online stores: Google Shopping, Performance Max, Search, Meta, TikTok and YouTube ads that send shoppers to your products. It works best with a clean product feed in Google Merchant Center, tracking that counts real purchases and a store that converts. We judge ecommerce PPC on revenue and contribution after ad spend, never on clicks alone. Our Google ads and Meta ads teams run it.

Shopify marketing is everything that sells more from a Shopify store: Shopify advertising on Google and Meta, Shopify email marketing, SEO for product and collection pages, reviews, creators and checkout improvements. Yes, we run Shopify advertising, from the product feed and tracking to the ads themselves. Shopify makes it easy to open a store. It does not bring buyers on its own, and that is the part we do.

On Shopify’s US pricing page in October 2026, Basic is 29 dollars a month billed yearly or 39 dollars monthly, Grow is 79 or 105 dollars, Advanced is 299 or 399 dollars, and Plus starts at 2,300 dollars a month. In the UK, Basic is 19 pounds billed yearly or 25 pounds monthly, Grow is 49 or 65 pounds, and Advanced is 259 or 344 pounds. Card fees are extra: online card sales start at 2.9% plus 30 cents on Basic in the US. Shopify offers 3 days free, then 1 dollar a month for 3 months on most plans. The Starter plan is no longer available to new stores. Check the Shopify pricing page before you buy, because prices change.

Choose on total cost, not the monthly price. Higher plans have lower card rates, so they get cheaper as your sales grow. In the US on yearly billing, Grow beats Basic once your card sales pass about 25,000 dollars a month, and Advanced beats Grow at about 110,000 dollars a month. If you use another payment provider, Shopify adds its own fee, and the switch to Grow comes much sooner. Fees are not the only factor: staff accounts, features and selling abroad can make a bigger plan worth it. Our free Shopify plan cost picker on this page works out the fees for your numbers.

Shopify Messaging, formerly Shopify Email, gives you 10,000 free emails a month, then charges 1 dollar per 1,000, and abandoned checkout emails are free. For many small stores, that is enough to start. Klaviyo for Shopify becomes worth it when you want more detailed segments, more flows, SMS and better reporting by customer. Klaviyo has a free plan for 250 active profiles and 500 emails a month. We set up whichever fits your store, and our email marketing team runs it.

Connect your WooCommerce store to an email platform, so every order, customer and abandoned cart starts a message. The two most common options are Klaviyo, which has an official WooCommerce integration, and the free Mailchimp for WooCommerce plugin, which syncs customers, orders and carts to Mailchimp. Then build the flows that sell: welcome, abandoned cart, thank-you, review request and win-back. The plugin is free, but the email platform’s plan is priced separately.

Shopify is better if you only sell products and want hosting, checkout and security in one monthly bill. WooCommerce is better if you want to own everything, sell alongside content, courses or bookings, or keep monthly fees low, because the plugin is free and runs on WordPress. Shopify costs more each month but needs less looking after. WooCommerce costs less but needs updates, speed work and security. We grow stores on both, and our web development team builds WooCommerce stores.

The best website to sell products depends on what you sell and where. For most product stores in the US and the UK, Shopify or WooCommerce. For large B2B catalogues, Adobe Commerce. For local shops starting free, Square Online. For artists with a few products, Big Cartel. For selling from Instagram and WhatsApp in Nigeria, Ghana or South Africa, Paystack Storefront. The comparison table on this page shows prices and what to watch for with each.

It depends on what you sell and how much control you want. Marketplaces like Jumia and Amazon bring shoppers who are already searching, but you pay fees on every sale, compete with other sellers on the same page and do not own the customer. Jiji suits one-off and local sales, where fast replies and honest listings win. Your own Shopify or WooCommerce store gives you the brand, the customer list and the data, but you must bring every visitor. Most growing stores use two routes at once: a marketplace for reach, and their own store and WhatsApp for repeat buyers. The selling route table on this page compares them.

Yes. Marketplace marketing starts with profit, not sales: we check what each product really earns after commission, delivery, discounts and returns. Then we improve your listings with clear titles, real photos and full details, run marketplace ads on the products that still profit, such as Amazon Sponsored Products, and ask buyers for honest reviews. We always work within each marketplace’s seller rules, and we grow your own brand alongside it.

Yes, with limits. Square Online has a free plan at 0 dollars a month, with 3.3% plus 30 cents per online card sale. Big Cartel is free for up to 5 products. Paystack Storefront is free to set up in Nigeria, Ghana and South Africa, and you pay only payment fees. WooCommerce is a free plugin, but you still pay for hosting and a domain. Free is a good way to start. Once sales grow, the fees and limits usually make a paid plan cheaper.

Shopify fraud analysis checks online orders for signs of fraud, like a billing address that does not match the card, and flags risky orders so you can review them before you ship. Fraud indicators are available from the Basic plan, and risk recommendations need the Grow plan or Shopify Payments. In the US, Shopify Protect can also cover fraud chargebacks on eligible Shop Pay orders. We check fraud settings before ads bring volume, because more orders also means more fraudsters.

Yes. Adobe Commerce, built on Magento 2, has B2B features for wholesale buyers: company accounts, shared catalogues with custom prices, quotes, purchase orders and requisition lists. We market these stores with search, LinkedIn and email built around reorders and account growth, not one-off sales. If you need the store itself built or changed, we work with your developers. See our B2B marketing page for the wider plan.

HubSpot works for ecommerce when your sales team already uses it. Its Shopify Data Sync connects customers, orders, products and carts to the HubSpot CRM on every HubSpot plan, and Revenue Hub, which replaced Commerce Hub, handles quotes, invoices and payments. For a pure online store, Klaviyo or Shopify Messaging is usually simpler and cheaper. For B2B stores with sales reps, HubSpot ecommerce can make sense.

Baymard Institute documents an average cart abandonment rate of 70.22%. Many of those shoppers were only browsing. But among US shoppers who left a checkout for a real reason, 40% blamed extra costs like delivery, tax and fees, 20% blamed slow delivery and 19% did not trust the site with their card details. So show delivery costs early, offer the payment options your buyers expect, keep the checkout short, allow guest checkout and show trust signals near the price. Then send a three-message abandoned cart flow by email, SMS or WhatsApp.

Dynamic Yield’s benchmark, quoted by Shopify, puts the global average ecommerce conversion rate at 2.66%. It varies by product, price and device, so compare your store with itself first. A store selling cheap, everyday products should convert better than one selling expensive furniture. If you are well below the average, fix product pages and checkout before buying more traffic. Our free store leak finder on this page shows what half a point more is worth to you.

A good ROAS is one that leaves profit after product costs, delivery and fees. Your break-even ROAS is 1 divided by your gross margin: at a 40% margin, you need 2.5 times your ad spend in revenue just to break even. So a 3 times ROAS can be great for one store and a loss for another. ROAS is revenue divided by ad spend, not profit, which is why we report it next to your margin and contribution.

Fixes like cart flows, tracking and checkout changes can show results within weeks. Ads usually need four to eight weeks of testing to find the products, audiences and creatives that sell profitably. SEO and content take three to six months to build. Repeat buyers build over months, as each customer orders again. That is why we report every month and never ask you to judge it on one month.

Three trends stand out. AI shopping: Shopify says AI-driven traffic to its stores grew 8 times in a year, and orders from AI-powered searches nearly 13 times. Mobile: Adobe forecasts that 57.4% of US online holiday spend in 2026 will happen on phones. And flexible payments: Adobe expects buy now, pay later to drive 21.3 billion dollars of US online spend in November and December 2026. Clear product data, a mobile-first checkout and the right payment options matter more than ever.

An ecommerce marketing consultant gives you a plan and advice, and your team does the work. An agency plans and does the work. If you have an in-house team that needs direction, a consultant can be enough. If you need the ads, emails, store fixes and reporting done for you, an agency is usually better value. Our Launch Right plan works like a consultant’s audit and setup in one, and the monthly plans do the work for you.

Yes. We work with online stores in Nigeria and across Africa, the United Kingdom, the United States, Canada, Australia, New Zealand, Ireland and the Netherlands. In Nigeria, many stores sell through Instagram, WhatsApp and payment links like Paystack, so we build around that, with click-to-chat ads and WhatsApp communities. In the UK and the USA, most stores run on Shopify or WooCommerce, with Google Shopping, Meta and email. If you sell across borders, from the diaspora back home or from Nigeria to the world, our diaspora marketing team plans for currency, delivery and returns. Naira prices are a separate Nigerian price list.

For Arya Marketplace, a B2B wholesale marketplace in Lagos, we delivered 7.17 times ROAS on Meta ads, 474 website leads in five days at 41.30 naira per lead, and a WhatsApp community of more than 1,000 buyers. We also run Greenlearners Gadgets, our own WooCommerce store, where we test methods on our own money first. Across qualifying paid campaigns, our average ROAS is 6 to 8 times. See the full stories in our case studies.

The Google Digital Marketing and E-commerce Professional Certificate on Coursera is an 8-course beginner series, suggested at about six months with 10 hours a week. In the US it costs 49 dollars a month after a 7-day free trial, and financial aid is available. It is a solid introduction to digital marketing and ecommerce for beginners. If you want to learn with Nigerian and UK examples and a tutor, see our digital marketing course.

You do. Your Shopify or WooCommerce store, your Google and Meta ad accounts, your email platform and your customer data stay in your name, with our team added as users you can remove. Everything we create is yours once it is paid for. If we stop working together, you keep it all.

No, and be careful of anyone who does. Ad auctions, seasons, stock and prices change every week. What we do guarantee is the work listed in your plan, honest reporting, and testing every week so more of your money goes to what sells. We tell you plainly which numbers are measured and which are estimates.

Message us on WhatsApp for a free store audit. Send your store link, your platform and roughly what you sell each month. Within about two working days, you get a written review of your store, checkout, ads, emails and tracking, with the three fixes worth the most money, in order. You can make them yourself, or ask us to.