Paid advertising THAT BRINGS CUSTOMERS, not just clicks.

Paid advertising is paying a platform to show your message to the people you choose, when they search, scroll, watch or work. On Google you pay when someone clicks your ad after searching, which is why it is called pay per click advertising, PPC or paid search advertising. On Facebook, Instagram, TikTok, LinkedIn and YouTube you pay to reach people by who they are and what they do, which is paid social media advertising. Paid traffic, paid media, paid promotion and paid adverts all mean the same family of work. Done well, paid advertising brings leads and customers every day at a cost you can measure, and it can speed up growth when the offer, the numbers and the follow-up are ready for it.

If people already search Google for what you sell, start with paid search advertising on Google, because that buyer is ready now. If they do not, or you sell to consumers who need to see the product first, start with Meta ads on Facebook and Instagram. Add TikTok for buyers under 35 with strong video, LinkedIn when companies buy from companies, and YouTube when the offer needs explaining. Most businesses should run two paid advertising platforms well before adding a third. The free platform picker on this page gives you a starting answer in 60 seconds.

Two costs. The ad budget goes to the platform through an auction, so there is no fixed price per lead, and we take on budgets from 300,000 naira, 1,500 dollars, 1,200 pounds or 1,350 euros a month. Our pay per click management fee is separate and fixed, and the same on every platform: Launch Right is a one-off 250,000 naira, 500 dollars, 400 pounds or 450 euros; Grow Every Week is 200,000 naira, 600 dollars, 480 pounds or 540 euros a month; Run It For Me is 450,000 naira, 1,500 dollars, 1,200 pounds or 1,350 euros a month; Own Your Market, for corporations and multi-country brands, is 1,200,000 naira, 4,000 dollars, 3,200 pounds or 3,600 euros a month with a minimum ad budget of 3,000,000 naira, 10,000 dollars, 8,000 pounds or 9,000 euros. On the monthly plans you pay the flat fee or 20% of your ad spend, whichever is greater, never both. Everything is written down before you pay anything. If paid ads are part of a bigger plan, see our growth plans and pricing.

A paid advertising agency, also called a paid ads agency, a PPC agency or a paid marketing agency, runs your ad accounts for you: choosing the platforms, writing and designing the ads, building the pages and forms, setting up tracking, managing budgets and bids every day, testing every week and reporting what each naira, pound or dollar brought back. The best pay per click advertising companies also tell you when the ads are not the problem. At Greenlearners Technologies, every plan includes a named person you can message, and everything is set up in your name.

Neither. They do different jobs. Google paid search ads catch demand that already exists: someone typing what they need right now. Facebook and Instagram paid ads create demand: showing the right person something they did not know they wanted. In many accounts Google costs more per click and converts sooner, while Meta brings a lower cost per lead and needs more creative testing, but that varies by market, offer and page. The best accounts we run use both, with Meta creating the interest and Google catching the search it causes, and retargeting on each.

Google search ads can bring enquiries in the first days, because the searches already exist. Meta and TikTok ads usually need one to two weeks of testing before the cost per lead settles. LinkedIn and YouTube take two to four weeks and longer sales cycles. The first month usually gives early evidence, and how fast you can trust the numbers depends on how many leads come in, how long your buyers take to decide and what we change along the way. The real improvement comes from weekly testing, not from the launch.

Yes. Our content team writes the search ads, hooks and scripts, and we produce the images, Reels, TikToks and videos sized for every placement, using your real products, team and customers where we can. Our web development team builds the landing pages and forms, with WhatsApp one tap away, and our conversion rate optimization work keeps improving the page after the click, because that page decides what every lead costs.

You do, from day one. We set up the Google Ads account and tag, the Meta Business portfolio and pixel, and the TikTok and LinkedIn accounts in your business’s name, and our team works through manager or partner access that you can remove in one click. Ad spend is paid to each platform from your own card, so every receipt is yours. If we ever stop working together, you keep everything.

Yes. We run Google, Meta, TikTok, LinkedIn and YouTube paid ads for businesses in the United Kingdom, United States, Canada, Australia, New Zealand, Ireland and the Netherlands, as well as across Nigeria and Africa, and our diaspora marketing team runs ads for Africans abroad selling back home. Costs, platforms and buying habits differ by country, so we plan each market on its own numbers. Paid ads are remote work, run on the platforms, WhatsApp, email and video calls.

No, and nobody honest can. Every platform sells ads through an auction, and your market and your offer move. What we do promise is the work, written into the scope: the right platform, honest creative, weekly testing, a fast follow-up routine and a plain report of what every naira, pound or dollar brought. If a campaign is not working, we tell you and change it, as we did at Study With FM.

They work best together. Paid advertising brings customers this week and can be switched up or down in a day. SEO takes months to build and then brings customers every month without paying per click. The search terms that convert in your pay per click campaigns tell us which pages to build for SEO, and a page that already ranks makes your ads cheaper. Most of our clients start with paid ads for speed and add SEO for compounding growth.

Yes. Our Facebook ads course teaches account setup, creative, targeting, tracking and scaling step by step, and our digital marketing strategies hub shows where paid ads fit in the bigger system. When you would rather have it done for you, that is what our paid advertising services are for.