Google ads that bring you CUSTOMERS ALREADY SEARCHING for what you sell.
Someone is typing what you sell into Google right now. We run Google ads that help your business show up in that moment, on Search, Maps, Shopping and YouTube, then track what happens after the click, all the way to the sale. Google advertising for businesses in Nigeria, the UK, the USA and anywhere in the world.
24/7 Emergency Plumber | At Your Door in 60 Minutes
Fixed call-out price before we come. Rated 4.9 by 312 local customers. No fix, no fee.
An illustration, not a real business. This is what a well-built Google search ad looks like to someone ready to buy.
One page. Four ways in. Pick yours.
A clinic paying for clicks that never call, an online store that wants Shopping ads and a plumber who wants the Google Verified badge all need different Google ads. Jump to the part written for you.
I pay for clicks, but the phone is quiet
See the six places Google ads leak money, and how we plug each one.
Find My LeaksSearch, Shopping, YouTube or Local?
Every Google ads campaign type, compared honestly, with when we use each.
Compare OptionsWhat will my budget bring?
Put your budget into the free calculator and see clicks, leads, customers and return.
Run The NumbersI’m ready to hire
What our Google ads services include, how pricing works and how we report.
See The ServiceWhy most Google ads lose money, and it is rarely Google’s fault
Clicks feel like progress. But a Google ad is not working until it brings a call you can answer, or a sale you can count.
It is 7.40 on a Monday morning in Lekki. Before the first patient walks in, Dr Ngozi opens her Google Ads account. 1,900 clicks last month. For a moment, it looks like the ads are working.
Then she asks her receptionist how many people called. Six. Two wanted jobs. One wanted free treatment. She paid for 1,900 visits and got three real enquiries.
The worst part is not the money. It is not knowing what to fix. Is it the budget? The ads? The clinic? Should she spend more, or switch Google ads off and go back to waiting for referrals? Every extra naira feels like a gamble.
When we open the account, there is no single big mistake. There are three quiet leaks. “Dentist” on broad match with no negative keywords, so she paid for “dentist salary” and “free dental care”. Every click sent to the home page, where the price and the booking button were hard to find. No conversion tracking, so Google could not tell a booking from a bounce, and neither could she.
So we change the system, not the budget. Phrase and exact keywords like “emergency dentist Lekki” and “teeth whitening price Lagos”. 140 negative keywords. One page per treatment, with the price and a WhatsApp button at the top. Calls tracked, and a five-minute reply target. In this example: same budget, 64 calls and forms, 23 bookings.
Dr Ngozi is an illustration, but we meet clinics like hers in almost every Google ads review we do. She never needed more clicks. She needed the right searches and a clear next step. Paying for clicks is not the same as paying for customers.
“Dentist” on broad match. Every click sent to the home page.
1,900 clicks. Searches for jobs, courses and free care.
Budget finished. Six calls. One booking.
Exact and phrase keywords. 140 negatives. Tracking live.
A page per treatment, with the price and WhatsApp on top.
Search terms read. Losing keywords cut, winners raised.
64 calls and forms. 23 bookings. Cost per booking known.
An illustration with example numbers, not a client case study. Real results depend on your market, offer, prices and how fast you follow up.
The six places Google ads leak money
We find these in almost every Google ads account we review. Each one has a fix.
Broad keywords, no negatives
Broad match with no negative keywords can pay for every loosely related search: jobs, courses, “free” and DIY videos. The search terms report shows exactly what you bought.
Fix: phrase and exact match, negatives weeklyNo conversion tracking
Without the Google tag and enhanced conversions, Google learns to buy clicks, not customers. And you cannot see which keyword paid.
Fix: tag, enhanced conversions, call trackingEvery click to the home page
Someone searched for one thing. Your home page talks about ten. They leave before they find the price or the button.
Fix: one page per service, built to convertAds that say nothing
Weak ads drag down your Quality Score, and a low Quality Score usually means paying more per click for a lower spot.
Fix: the search words, a price and proofDefault settings, every recommendation
Search partners, Display expansion and auto-applied recommendations quietly spread your budget to places that rarely sell.
Fix: every setting chosen on purposeMissed calls, slow replies
A Harvard Business Review study found firms that contacted leads within an hour were nearly 7× more likely to qualify them. The average firm in the study took 42 hours to reply.
Fix: call alerts and a 5-minute reply targetGoogle ads are not a tap you turn on. They are a sales system, if you build all six parts.
Google ads pricing: four ways to work with us
Clear prices, in writing, before you pay anything. Our fee is separate from your ad budget, which you pay to Google from your own card. Pick your currency, then pick how much of the work you want done for you.
Launch Right
Set up right, launched right.
For businesses starting Google ads, or restarting after paying for clicks that never called: clinics, schools, estate agents, trades, shops and consultants.
See everything included · 17 items
- A 45-minute strategy call: your offer, your buyer, your numbers and what a lead is worth to you
- Google Ads account set up or cleaned up in your business name, with you as an admin and us linked through our manager account
- Billing, payment method and advertiser verification set up in your name
- Google tag and conversion tracking for calls, forms and sales, with enhanced conversions, tested end to end
- Google Analytics 4 and your Google Business Profile linked to the ad account
- Keyword research with Keyword Planner and real search data: the searches your buyers type, grouped by intent
- Match types chosen and a starter list of negative keywords, so you do not pay for jobs, courses or freebies
- Written offer and campaign strategy you approve before anything goes live
- Responsive search ads for every ad group, with sitelink, call, price and location assets
- Your first Search campaign built, launched and watched daily for the first 7 days
- Lead destination set up: your landing page, a call button or WhatsApp, with call and lead alerts to your phone
- A follow-up routine and reply scripts for your team, with a 5-minute reply target in working hours
- A 7-day results report with the first search terms reviewed, and a handover call with every login in your name
- Policy check on every ad and landing page, so your account starts clean
- A competitor check in Google’s Ads Transparency Center: what the top advertisers in your area say and offer
- A landing page review with a written fix list, ranked by what will bring more calls first
- A free 30-minute check-in on day 30, to read the first month’s search terms together
Grow Every Week
Leads every week, costs going down.
For businesses that want a steady flow of calls and leads from Google search, with a team reading the search terms and improving the account every week.
See everything included · 15 items
- Everything in Launch Right, included in your first month
- Campaigns built around calls, leads and sales, never clicks alone
- The search terms report read every week, with new negative keywords added
- New ads tested every week: headlines, offers and descriptions, with losers paused and winners kept
- Bids and budgets moved weekly to the keywords and campaigns that bring customers
- Quality Score work on what we control: tighter ad groups, more relevant ads and landing page fixes
- One landing page improved every month: headline, offer, proof and buttons, by our conversion team
- A monthly competitor and auction insights check, so you know who you are bidding against
- Daily account checks and budget pacing, so no day is wasted or overspent
- Lead quality tracking: which calls and forms your team answered, how fast, and which became customers
- Weekly numbers in plain language: cost per click, cost per lead, cost per customer and return on ad spend
- A 30-minute review call every week, with the next 7 days agreed
- Retargeting on YouTube and Display when Search is profitable and it fits your budget
- Policy monitoring, disapproved ads fixed and appeals handled if Google flags anything
- A WhatsApp line to your account manager, with replies in office hours within the hour
Run It For Me
The whole funnel, done for you.
For teams that want ads, pages, follow-up and reporting handled: online stores, clinics with several branches, schools, property developers and businesses selling abroad.
See everything included · 13 items
- Everything in Grow Every Week
- A landing page for every service or product you advertise, written and built for you
- Google Shopping ads and a clean product feed in Merchant Center for online stores
- Performance Max, YouTube video ads and Demand Gen added when your tracking can support them, with video scripts written for you
- Local Services Ads set up and managed where your trade and country are eligible
- Call tracking for every ad and landing page, with missed-call alerts to your team
- CRM set up: every lead logged, tagged by campaign and keyword, and followed up automatically
- Email and WhatsApp follow-up sequences for new leads, no-shows and old leads
- Meta ads added when they fit, managed by the same team
- A live dashboard: spend, leads, customers and revenue, by campaign, updated daily
- A monthly growth meeting with the founder, with the next month planned
- Two new tests every month: new offers, new keywords, new campaign types or new locations
- Priority support with a 2-hour reply target in office hours, 7 days a week
Own Your Market
A dedicated team, across every market you sell in.
For corporations, groups and multi-country brands that need Google ads run like an in-house department: several markets, several brands, a sales team to feed and a board to report to.
See everything included · 13 items
- Everything in Run It For Me
- Several countries, brands or branches run under one manager account, with a budget plan and a report for each
- A dedicated team of three: a strategist, a Google ads specialist and a creative lead, with the founder on a weekly call
- Search, Shopping, Performance Max, YouTube and Demand Gen run at scale, with Meta, TikTok and LinkedIn added where they earn their place
- Offline conversion imports from your CRM, so Google learns which leads became paying customers
- Server-side tagging and a reporting warehouse that joins Google Ads data to your real sales records
- Lead scoring and a CRM built for a sales team: routing, call tasks and revenue by campaign and keyword
- Four landing pages a month, with conversion rate optimisation on the pages that get the most traffic
- Geo and holdout tests, so you know what the ads added, not just what the platform claimed
- Competitor ad tracking in Google’s Ads Transparency Center and brand keyword protection every week
- A quarterly strategy day: next quarter’s budget, offers and markets, planned with your leadership
- A service agreement with a 1-hour response in office hours, 7 days a week, and a named backup
- A monthly board-style report: spend, customers, revenue and profit by market
Every plan is scoped and staffed to reach the outcome on its card, and we commit to every item listed. Nobody can promise an exact cost per lead, because every platform sells ads through an auction, which is why every plan tests every week and shows you the numbers as they are. The fee structure is the same on every platform; what changes between plans is how many platforms, ads, pages and people you get.
| What you get | Launch Right | Grow Every Week | Run It For Me | Own Your Market |
|---|---|---|---|---|
| Our fee | ₦500,000 one-off$500 one-off£400 one-off€450 one-off | ₦450,000 a month$850 a month£680 a month€765 a month | ₦700,000 a month$1,750 a month£1,400 a month€1,575 a month | ₦1,450,000 a month$4,250 a month£3,400 a month€3,825 a month |
| Or 20% of ad spend | – | Whichever is greater | Whichever is greater | Whichever is greater |
| Minimum ad budget | ₦300,000 a month$1,500 a month£1,200 a month€1,350 a month | ₦300,000 a month$1,500 a month£1,200 a month€1,350 a month | ₦300,000 a month$1,500 a month£1,200 a month€1,350 a month | ₦3,000,000 a month$10,000 a month£8,000 a month€9,000 a month |
| Markets and brands | One | One | One brand, any country | Several countries, brands or branches |
| Setup: tag, conversions, Analytics | Included | Included | Included, plus call tracking | Included, plus offline conversions and server-side |
| Keywords and negatives | Researched at launch | Search terms read every week | Every week, plus new keyword tests | Every week, across every market |
| Ads and testing | Ads and assets at launch | New ads tested every week | Every week, plus 2 new tests a month | Every week, plus geo and holdout tests |
| Campaign types | Search | Search, plus YouTube and Display retargeting when it fits | Search, Shopping, Performance Max, YouTube, Demand Gen and Local Services Ads | Every Google campaign type, plus Meta, TikTok and LinkedIn |
| Landing pages | Reviewed, with a written fix list | One page improved every month | Built for every service or product | 4 new pages a month, plus CRO |
| Competitor checks | At launch | Every month, with auction insights | Every month, with auction insights | Every week, plus brand keyword protection |
| Lead follow-up | Routine and scripts | Quality tracked weekly | CRM and automated sequences | Lead scoring, routing and a sales CRM |
| Reporting | 7-day report | Weekly numbers and call | Live dashboard and monthly founder meeting | Live dashboard, monthly board report, quarterly strategy day |
| Support | Handover call and a day-30 check-in | WhatsApp line, office hours | Priority, 2-hour target, 7 days | 1-hour target, 7 days, named backup |
| Policy and account health | Day-one check | Monitored, appeals handled | Monitored, appeals handled | Monitored, plus brand keyword protection |
| Who you talk to | Your ads lead | Your account manager | Account manager and the founder | A dedicated team of three and the founder |
Google charges you mostly per click, through an auction. Your ad budget goes to Google. Our fee is separate, and we never mark up your spend.
You set an average daily budget and pay Google from your own card, so every receipt is yours. On a busy day Google may spend up to twice that daily budget, but over a month you will not be charged more than 30.4 times your average daily budget. What you pay per click depends on your bid and your Ad Rank, which rewards relevant ads and good landing pages, so better pages can cost less per click. New advertisers are sometimes offered promotional credit: ad credit after you spend a set amount, not cash. Ad spend is paid to Google, separate from our fee, and we show you both every week.How we count what is in each plan
A price only means something when you know what counts. This is ours, in writing.
Our fee and your ad budget
Two separate payments. Your ad budget goes to Google, from your own card, in your own Google Ads account. Our fee is for the work, paid to us. We never mark up your spend and you see both every week.
The 20% rule
You pay the flat monthly fee until 20% of your monthly ad spend is bigger than it. The percentage replaces the flat fee; it is never added on top. On a ₦3,000,000$5,000£4,000€4,500 budget, Grow Every Week costs ₦600,000$1,000£800€900 that month.
The minimum ad budget
₦300,000$1,500£1,200€1,350 a month, paid to Google, and ₦3,000,000$10,000£8,000€9,000 for Own Your Market. Below this, most markets do not give Google enough clicks and conversions to learn from, and you would be paying us to manage a budget that cannot win. We say so before you start.
An ad and an asset
An ad is one responsive search ad: up to 15 headlines and 4 descriptions that Google mixes and tests. Assets are the extras that make it bigger and more useful: sitelinks, call buttons, prices, locations and images.
A lead and a customer
A lead is a call, form or chat that Google Ads recorded as a conversion. We remove spam, duplicates and wrong numbers before we report, and a call under 60 seconds does not count. A customer is a lead that paid. We report both, because 100 cheap leads nobody can reach are worse than 20 calls that buy.
A month
Thirty days from the day your campaign goes live, not the calendar month, so a mid-month start does not cost you days. Cancel with 14 days notice. Your Google Ads account, tracking and data stay yours.
Pay in naira, dollars, pounds or euros by card or bank transfer. No long contract: monthly plans stop with 14 days notice. Not sure which plan fits? Use the free budget calculator further down, or message us and we will tell you honestly, even if the answer is the smaller one. Need Google ads as part of a bigger plan, with SEO, a website that sells and WhatsApp to close? See our growth plans and pricing.
Why Google ads still work in 2026, with the data
When someone types what you sell into Google, they have already decided to buy. The only question is from whom. Google ads put you first in that moment, and search engine optimisation keeps you there between campaigns, without paying per click.
Nearly 9 in 10 searches in the world happen on Google.
StatCounter puts Google at 89.94% of all search worldwide in September 2026, with Bing a distant second. NP Digital estimates that is about 13.7 billion searches a day.
Google ads catch people at the moment they ask. Someone searching “3 bedroom flat Lekki price” or “emergency dentist near me” is not browsing. They are choosing. That is why our Google ads work hand in hand with Meta ads, which create the want, and local SEO, which wins the free map results.
Three facts that decide whether your Google ads pay
From Google’s own reports and independent research, with the sources linked.
WordStream by LocaliQ, 2026. Across 13,474 US search campaigns in 23 industries, roughly 8 in 100 clicks became a lead or a sale, at a typical $5.42 per click and $66.69 per lead. US numbers, not a forecast for your market. Good accounts beat them. Leaky ones never get close. Source.
Google Ads Help. Google scores each keyword on expected click-through rate, ad relevance and landing page experience. Better ads and better pages can win a higher spot for less. Source.
Harvard Business Review. Google brings the lead. Speed closes it. That is why call alerts and follow-up are part of every Google ads campaign we run. Source.
“Nobody clicks Google ads any more. Everyone asks ChatGPT now.”
Alphabet reported $63.3 billion from Google Search and other in one quarter, up 17% in a year, and its chief executive said AI features are driving search query growth. Businesses do not keep spending more on something that stopped working. That proves people still search and advertisers still pay for it, not that any one campaign will. Badly built Google ads do not work, and that is what most people have tried. We also help you show up in AI answers through our AI SEO service.Search, Shopping, YouTube or Local Services Ads? The honest comparison
Google ads is the umbrella. Underneath it sit very different campaigns, each built for a different buyer and paid for in a different way. We run all of them for our clients, and start with the one your buyers are already using.
| COMPARE | Search ads | Shopping ads | YouTube, Display and Demand Gen | Performance Max | Local Services Ads |
|---|---|---|---|---|---|
| Best for | Almost every business people search for: services, clinics, schools, B2B and high-ticket sales | Online stores with a product catalogue | Making more people want what you sell, and winning back visitors who left | Stores and lead businesses with solid tracking and steady conversions | Plumbers, electricians, cleaners, lawyers and other local services |
| Where it shows | Google search results, and Google Maps with location assets | Search results, the Shopping tab, Images and YouTube | YouTube, Shorts, Gmail, Discover and the Google Display Network | Google’s eligible channels, from one campaign | The very top of search and Maps, with the Google Verified badge |
| You pay | Per click | Per click | Per view, click or conversion, depending on bidding | Per click or conversion, with Google setting the bids | Per lead, not per click |
| Your control | Highest. You choose every keyword and every word in the ad | Medium. Google matches searches to your products | Medium. You choose audiences, not keywords | Lowest. Google decides where each ad shows | Low. Google ranks you on reviews, distance and how fast you reply |
| We choose it when | Usually first, when people already search for what you sell | You sell products online and can keep a clean feed in Merchant Center | Search is working and you want more people searching for you | Tracking is solid and Search has already proven the offer | Your service is eligible in your country, which today means places like the US, UK, Canada and parts of Europe |
How we usually decide: when people already search for what you sell, we start with Search ads on phrase and exact keywords, because that is where the buyer is closest to paying. When nobody searches yet, we start elsewhere. Shopping comes in for stores, YouTube and Demand Gen come in once Search pays, and Performance Max only when the tracking can teach Google who buys. For “near me” searches we add location assets so your ads can also show on Google Maps, since Google does not sell Maps-only ads, and Local Services Ads where your trade and country are eligible.
Google ads services: how Greenlearners Technologies turns searches into customers
We are a Google ads agency that cares about two numbers: cost per lead and cost per customer. Whether you call it Google advertising, Google PPC, pay per click or Google paid search, these six services work together to bring both down. We show you what your Google ads budget is buying, where the waste is, and what has to change for clicks to become customers. You do not have to buy all six. The free review shows what your account actually needs.
Account and tracking, done right
A Google Ads account in your name, the Google tag and Google Analytics 4, enhanced conversions, call tracking, Merchant Center for stores and your Google Business Profile linked. Set up properly, so Google gets clean conversion signals from day one.
Set up right, onceKeyword research and strategy
The Google keywords your buyers actually type, found with Keyword Planner and real search data, the right match types, a negative list from day one and a budget split you approve.
Buy searches, not clicksAds that earn the click
Responsive search ads with the searcher’s own words, your price and your proof, written by our content team. Plus sitelinks, call assets, price, location and image assets, so your ad takes up more of the page.
A reason to click youThe right campaign for the search
Search ads first, then Google Shopping ads, Performance Max, Google video ads on YouTube with our YouTube marketing team and Display retargeting when they earn their place, and Local Services Ads where you are eligible, for lead generation or sales.
Search, Shopping, YouTube, LocalLanding pages and follow-up
One fast page per service or product, built with our conversion team. Then instant call and lead alerts to WhatsApp, email or your CRM, a five-minute reply target and automation where it helps.
Fewer leads go coldWeekly optimisation and numbers
The search terms report read every week, bids and budgets moved to what pays, Quality Score improved where we control it, and a plain-English report tracked through our analytics and tracking service.
Know what worksWe look at your account, keywords, search terms and landing pages, and show you where the money leaks.
Account, Google tag, enhanced conversions, call tracking, keywords, negatives and the page brief.
Search campaigns on phrase and exact keywords, with every call and form tracked end to end.
We read the search terms, add negatives, cut losing keywords and move the budget to winners.
New ads tested, careful budget increases and a report you can read in two minutes.
What you see every week
Clicks are not customers. These are the Google ads numbers we track with you, every week, so decisions come from data, not feelings.
A click is not a customer. That is why we track the whole journey, from the search someone typed to the money they paid, and we tell you plainly which numbers are measured and which are estimates.
What will your Google ads budget bring? Put a number on it.
Two free tools, no sign up. The first turns a budget into clicks, leads, customers and return. The second scores your Google ads account. Nothing you type is sent to us unless you choose to send it.
The Google ads budget calculator
Put in a monthly budget, your margin and what you know about your clicks and leads. See what Google ads could bring, and what you keep after ad spend and our fee. An estimate, not a promise.
Your Google Ads Account Health Score
Nine honest yes or no questions. You get a score out of 100, your level and your three most urgent fixes. It checks the foundations that decide whether Google ads can pay. A free self-check, not an official Google score and not a full audit: some answers can only be confirmed inside your account.
Answer the questions to see your score
Tap Yes or No on each one. Be honest: nobody sees this but you.
Want to learn the system yourself? Google’s free Skillshop training covers Google Ads from the basics to certification, our digital marketing courses show how it fits a real business, and our digital marketing strategies hub shows where Google ads sit in the bigger picture.
Your Google Ads account, your data: and no suspensions
Two things ruin Google ads for small businesses: an agency that owns the account, and ads that break Google’s advertising policies and get the account suspended. Our Google ads services are built so neither happens to you.
What gets Google Ads accounts suspended
A suspended account can take weeks to recover, and some never do. Google explains suspensions here. We would rather say no to an ad than lose your account.
How we keep your account safe
Local rules apply too, from ARCON in Nigeria to the ASA in the UK and the FTC in the US. We write ads that pass them.
We set everything up in your business’s name: the Google Ads account, the Google tag, Analytics and Merchant Center. If we ever stop working together, you keep it all, including every search term, conversion and Quality Score Google has learned from your ads. Whoever you hire, insist on this.
Results from Google and from paid ads, straight from the dashboards
Results are easy to promise and harder to prove. These come from our clients’ own Google Search Console and Meta Ads Manager dashboards, and the full stories are in our digital marketing case studies. Each card says which channel did the work. When a client lets us publish a Google Ads dashboard, it goes here too.
LearnWithPride, tech training, London. Google search, from SEO. Average position moved from 43.4 to 28.4 across the whole website, measured in Google Search Console.
Read the case studyJ Artistry Clinic, body and wellness clinic, Coventry. Google search and Maps, from SEO and local SEO. Google Business Profile views went from under 100 to 534 in under two months.
Read the case studyArya Marketplace, B2B wholesale, Lagos. Google search, from SEO. 1.06K clicks from 7.98K impressions in six months to August 2026, measured in Google Search Console.
Read the case studyStudy With FM, student recruitment, London and Nigeria. Google search, from SEO, for its Nigeria section only, with paid ads running alongside.
Read the case studyArya Marketplace. Paid ads, on Meta. The Boutique and Retail Leads campaign, 9 to 13 July 2026, from ₦19,574.88 of ad spend. The same lead-first build we use on Google.
Read the case studyStudy With FM. Paid ads, on Meta. The Master UK Leads campaign: 776 leads in under three weeks from 29 October 2025, at ₦337.22 per lead.
Read the case study
Why show search results on a Google ads page? Because paid and organic results fight for the same searches. The work that lifts a page in Google’s free results, a page that matches the search, loads fast and makes the offer plain, is the same work that lifts your Quality Score and lowers what you pay per click. Run both, and you can show up twice on the same page. Our SEO services handle the free half.
Google ads for your industry, not a template
Every industry searches differently, so our Google ads services start with the play that fits yours. Here is one we run for each.
Google Shopping ads with a clean product feed in Merchant Center, search ads for your best sellers, and Performance Max once sales data can teach Google who buys.
Ecommerce marketingSearch and Maps ads for “dentist near me” or “skin clinic Coventry”, the price and reviews in the ad, call buttons in business hours and a booking page that loads fast. Written to pass Google’s healthcare rules.
Healthcare marketingExact keywords like “emergency plumber”, call-only hours when someone can answer, location assets for Maps and Local Services Ads with the Google Verified badge where your country allows.
Local SEOSearch ads for “land for sale in Epe” or “3 bedroom flat Lekki price”, one page per estate, a three-question form and WhatsApp follow-up within five minutes, for buyers at home and abroad.
Real estate marketingSearch ads for people comparing courses and schools, YouTube video ads for parents and students still deciding, and a follow-up sequence of value, proof and deadline.
Education marketingSearch ads for the exact problem your buyer types, from “bulk fabric supplier Lagos” to “payroll software UK”, a form that qualifies before the sales call and offline conversion imports, so Google learns which leads became deals.
B2B marketingWhat Google ads cannot do, and who should not hire us
Good Google ads are powerful. They are not magic. You deserve to hear the limits before you spend a single naira, pound or dollar.
Google ads cannot
Ads bring the lead. The rest of the system closes it, which is why we connect Google ads to conversion, WhatsApp and email. When nobody searches for what you sell yet, Meta ads create the demand first.
We are probably not right for you if
If you want to learn it yourself first, start with Google’s free Skillshop or our digital marketing courses.
Meet the people who run your Google ads
Google’s system does the bidding. People do the thinking: the keywords, the offer, the ad, the page and the call back five minutes after the lead lands. Your strategist plans, your developer tracks, your writer writes and your account manager reports, and you can message any of them. No hand-offs to a stranger after you sign. Meet the whole team.
01Chukwuemeka Maduka
Founder & Chief Growth StrategistLeads every Google ads strategy, from the keywords and the offer to the numbers that matter. Read his story.
02Akeem Ola
Full-Stack DeveloperInstalls the Google tag, enhanced conversions and call tracking, builds the landing pages and connects the lead alerts and CRM.
03Anastasia Orafu
Content Marketing ManagerWrites the headlines, descriptions, sitelinks and landing page copy that turn a search into a click and a click into a call.
04Ada Catherine
Customer Acquisition SpecialistYour day-to-day contact. Sets up the call and follow-up routine and keeps the weekly numbers moving.
For us at Greenlearners Technologies, marketing is getting the right product or service to the right person, at the right time, through the right channel, with the right message.
Google ads: your questions, answered
What are Google ads?
Google ads, also called Google sponsored ads or simply ads by Google, are the paid adverts you see marked “Sponsored” at the top of Google search, plus ads on Google Maps, Shopping, YouTube, Gmail and millions of partner websites. You build them in your Google Ads account, choose the searches or audiences you want, set a daily budget and usually pay only when someone clicks. That is why Google advertising is often called pay per click, Google PPC ads or Google paid search. Done well, Google ads bring calls, leads and sales from people who are already looking for what you sell.
How much do Google ads cost?
Two costs. Your ad budget goes to Google through an auction, so there is no fixed Google ads price per click. It depends on your market, keywords, Quality Score and competitors, and we take on budgets from 300,000 naira, 1,500 dollars, 1,200 pounds or 1,350 euros a month. Our management fee is separate and fixed: Launch Right is a one-off 500,000 naira, 500 dollars, 400 pounds or 450 euros; Grow Every Week is 450,000 naira, 850 dollars, 680 pounds or 765 euros a month, or 20% of ad spend, whichever is greater; Run It For Me is 700,000 naira, 1,750 dollars, 1,400 pounds or 1,575 euros a month, or 20% of ad spend; Own Your Market, for corporations and multi-country brands, is 1,450,000 naira, 4,250 dollars, 3,400 pounds or 3,825 euros a month with a minimum ad budget of 3,000,000 naira, 10,000 dollars, 8,000 pounds or 9,000 euros. On the monthly plans you pay the flat fee or 20% of ad spend, whichever is greater, never both. For context, WordStream by LocaliQ studied 13,474 US search campaigns and put the typical Google advertising cost at 5.42 dollars a click and 66.69 dollars a lead. Those are US numbers, not a prediction for your business: your cost depends on your industry, location, competition, offer and conversion rate. If Google ads are part of a bigger plan, see our growth plans and pricing.
Is Google Ads the same as Google AdWords?
Yes. Google AdWords became Google Ads in July 2018, when Google brought Search, Shopping, YouTube and Display ads under one name. People still search for AdWords, Google AdWords advertising and AdWords campaigns, but it is the same platform and the same account.
Is Google Ads the same as Google AdSense?
No, they are opposite sides of the same system. Google explains the difference: Google Ads is for businesses that pay to show ads, and AdSense is for website and YouTube owners who get paid to show them. If you want customers, you need Google Ads. If you want to earn from your blog or channel, that is AdSense.
Which Google ads campaign is right for my business?
Usually Google search ads first, because the person searching already wants what you sell. Online stores add Google Shopping ads. YouTube video ads, Google display ads on the Google Display Network and Demand Gen, which replaced the old Google Discovery ads, help more people want what you sell once Search pays. Performance Max runs across all of Google, and works best when your tracking is solid. Local trades can add Local Services Ads where they are eligible. Our free review tells you which Google ads campaign fits your budget and your buyers.
What are Google Local Services Ads, and what happened to Google Guaranteed?
Local Services Ads, also called Google LSA or local services by Google, show local businesses like plumbers, cleaners and lawyers at the very top of search and Maps, and you pay per lead, not per click. Google is replacing the old Google Guaranteed, Google Screened and licence badges with one Google Verified badge. Local Services Ads are only available for certain trades in certain countries, such as the US, UK, Canada and parts of Europe, and are not yet available in Nigeria. Where they are not, we use search ads with call and location assets instead.
Can I advertise on Google Maps?
Yes. Google Maps advertising, often called Google Maps ads, works through search and Performance Max campaigns with location assets linked to your Google Business Profile, so your business can appear as a promoted pin or at the top of Maps results when people nearby search. Google does not sell Maps-only ads, so these campaigns can also show on other Google surfaces. Google explains how ads on Maps work. For local business ads, we pair Maps ads with our local SEO work, so you show up in both the paid and the free map results.
How do you choose Google ads keywords?
We start with the words your buyers actually type, using Google Ads Keyword Planner, your website and sales data, and the questions your customers ask. Then we choose the right match types, so “dentist near me” does not also buy “dentist salary”, and build a list of negative keywords from day one. Every week we read the search terms report, add new negatives and move budget to the Google keywords that bring customers, not just clicks.
How long before Google ads bring results?
Clicks can start soon after your ads are approved and live, because people are already searching. Calls and sales depend on how many people search, your offer, your budget and the page after the click. Setup takes one to two weeks. Smart bidding then needs enough conversions, often over a few of your sales cycles, to settle, and the real gains come from reading search terms, cutting waste and improving ads and pages week by week. As a planning guide, not a promise, treat 30 days as a first read and 90 days as a fair verdict.
Who owns the Google Ads account and the data?
You do, from day one. We set up the Google Ads account, billing, Google tag and Analytics in your business’s name, with you as an admin. Our team works through our Google Ads manager account, which you can unlink at any time. Ad spend is paid to Google from your own card, so every receipt is yours. If we ever stop working together, you keep your Google ads account and all its history, including every search term and conversion.
Should I hire a Google ads agency, a specialist or a consultant?
It depends on how much you want done. A Google ads consultant usually advises and your team does the work. A freelance Google ads specialist or Google ads expert can run the account, but rarely builds pages, tracking and follow-up too. A Google ads agency like Greenlearners Technologies runs the whole Google ads management system: keywords, ads, landing pages, tracking, follow-up and reporting, with named people you can message. Whoever you hire, make sure the account is in your name and ask to see real results, not just a badge.
Are you Google Ads certified?
Google Ads certification is free on Google Skillshop, and it proves someone passed Google’s exams on how the platform works. It is a good start, but it does not prove anyone can make your ads profitable. Ask any Google ads specialist, including us, for results from real accounts, a clear plan for your budget and a written scope. That is what our free review gives you.
Do Google Ads vouchers, coupons and promo codes work?
Sometimes, for new advertisers. Google offers promotional credit to some new Google Ads accounts: you spend a set amount within a set time, and Google adds ad credit to your account. It is ad credit, not cash, the terms vary by country, and it cannot pay for spend before it was applied. Be careful of anyone selling Google ads vouchers or coupons. We will tell you if a genuine Google ads promo is available for your account when we set it up.
Is there free advertising on Google?
Some, yes. A Google Business Profile is free and puts you on Google Maps and local search, and online stores can show products in free listings through Merchant Center. Ranking in the normal search results through SEO is also free per click, though it takes work and time. Google ads are how you can appear at the top today, when your ads are eligible and competitive in the auction, while the free channels grow.
Do Google ads work for small businesses?
Yes, when the budget matches the market. Google business advertising works for small firms, and Google ads for small business work best with a tight list of high-intent keywords, a clear offer, one strong landing page and someone who answers the phone. A small budget spread across every keyword wastes money. A small budget on the right searches can bring steady Google leads. Our small business marketing plans keep it realistic, and we tell you honestly if your budget is too small to win.
Do you guarantee results from Google ads?
No, and nobody honest can. Google’s auction, your competitors and your offer all move. What we do promise is the work, written into the scope: the right setup, honest ads, weekly search term reviews, fast follow-up and a plain report of what every naira, pound or dollar brought. If a campaign is not working, we tell you and change it.
Do you run Google ads for businesses outside Nigeria?
Yes. We run Google ads campaigns for businesses in the United Kingdom, United States, Canada, Australia, New Zealand, Ireland and the Netherlands, as well as across Nigeria and Africa, and our diaspora marketing team runs Google ads for Africans abroad selling back home. Google ads are remote work, run through your Google Ads account, WhatsApp, email and video calls.
Where Google ads fit in the rest of the system
Google, Meta, TikTok, LinkedIn and YouTube, run as one system with one budget plan.
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Read moreFast landing pages and websites built to sell, because the page decides what each click is worth.
Read moreTurn Google leads who prefer to chat into paid orders, fast.
Read moreSomeone is searching for what you sell. Let your ad be the one they click.
Before you spend another naira, pound or dollar on Google ads, find out what needs to change. Send us your business name and website. We will review your Google ads, or plan your first ones, and show you what is costing you calls and what to fix first. Lagos, London, Toronto or Los Angeles, the review is the same, and it is free.
What you get, free: a plain-English review of your Google Ads account, search terms and landing pages, or of your plan if you have never run ads, with your three biggest leaks and the first fixes, usually within two working days. No obligation, and no honest agency can promise an exact cost per click before testing.