Marketing automation that turns leads into CUSTOMERS, even while you sleep.

Marketing automation is software that sends the right message when someone does something: fills a form, clicks an ad, leaves a cart, books a call or goes quiet. It connects email automation, SMS, WhatsApp, your CRM and your ads, so every lead gets an instant reply and a clear next step without someone typing it. You may also hear it called automation for marketing, marketing and automation, or automated digital marketing. Done well, it means no lead waits, no booking is forgotten and no customer is left without a reason to buy again.

Three costs. Your platform charges a subscription, your SMS and WhatsApp provider charges per message, and our fee is separate and fixed: Launch Right is a one-off 450,000 naira, 750 dollars, 600 pounds or 675 euros; Grow Every Week is 400,000 naira, 900 dollars, 720 pounds or 810 euros a month; Run It For Me is 800,000 naira, 1,950 dollars, 1,560 pounds or 1,755 euros a month; Own Your Market is 1,800,000 naira, 4,500 dollars, 3,600 pounds or 4,050 euros a month. For platforms, HubSpot has free tools and Professional from 890 dollars a month plus a 3,000 dollar onboarding fee, ActiveCampaign starts from 19 dollars a month, and GetResponse pricing starts at 19 dollars a month for 1,000 contacts. For a bigger plan, see our growth plans and pricing.

The best marketing automation platform is the one that fits how you sell and that your team will use. HubSpot suits B2B teams that want a CRM and marketing in one place, ActiveCampaign gives deep automation for less, Zoho suits businesses on the Zoho suite, Klaviyo and Omnisend suit online stores, and Mailchimp and GetResponse suit smaller teams. Among the top marketing automation platforms for large companies are Salesforce Marketing Cloud, Adobe Marketo Engage, Oracle Eloqua and Braze. Mautic is a free, open-source option you host yourself. B2B marketing automation platforms, marketing automation SaaS tools and other marketing automation systems change fast, and most marketing automation solutions look the same in a demo, which is why our free audit starts with how you sell, not with a tool.

For most small and growing businesses, the best CRM with marketing automation is HubSpot, ActiveCampaign or Zoho. HubSpot keeps marketing, sales and service in one place. ActiveCampaign CRM pairs a strong automation builder with ActiveCampaign email marketing at a lower price. Zoho marketing automation works best if you already run Zoho CRM. When you compare the best marketing CRM options, check which one your sales team will open every day, because that becomes your sales automation platform too. A CRM with email automation is what turns automated customer relationship management into sales: every lead saved, scored and followed up. We set up CRM and marketing automation platforms in your business name, so you own the data.

Email automation sends emails by itself when something happens, like a welcome email or a cart reminder. Marketing automation is the wider system: email, SMS, WhatsApp, your CRM, your ads and your sales team working together. Automated email marketing is one part of it, usually the biggest, and email marketing and automation work best when they are planned together. Email automation platforms like Mailchimp, Klaviyo and Brevo give you an automated email system, while a marketing automation platform also scores leads, alerts sales and connects your other channels. See our email marketing services for the email side.

A drip campaign is a series of messages sent over days or weeks, starting when someone does something, like downloading a guide or joining a waitlist. Drip email campaigns and drip email marketing keep you in front of people who are interested but not ready yet. Mailchimp automated emails, Klaviyo flows and ActiveCampaign automations all run drip campaigns. The best ones give something useful in every message, so people look forward to the next one instead of unsubscribing.

Yes. We set up and run HubSpot marketing automation for B2B teams and service businesses: forms, lead stages, HubSpot personas, lead scoring, HubSpot email automation, workflows and sales alerts. HubSpot automation, and marketing automation with HubSpot in general, works best when the CRM is clean and the stages are agreed with sales first, so that is where we start. We are an independent agency, not a HubSpot partner, and we recommend HubSpot only when it fits your budget and your team.

Salesforce marketing automation, Adobe Marketo Engage, Oracle Eloqua, Braze, SAS and ClickDimensions are enterprise platforms built for large teams. If you already use one, we can audit your journeys, data and Salesforce email automation honestly, plan what to fix, and build on it where we have the right access and experience. If you need a certified Marketo agency or Salesforce partner for deep platform engineering, we will tell you plainly rather than learn on your budget.

Yes. Ecommerce marketing automation, or ecommerce automation, is about flows first: browse and cart reminders, order updates, post-purchase emails, review requests and win-backs. We build Shopify marketing automation and Shopify email automation in Klaviyo or Omnisend email marketing, and WooCommerce automation with AutomateWoo. Klaviyo marketing automation is usually our first choice for stores because it uses your store data in every flow. If you are looking for a Shopify automation agency, our ecommerce marketing team runs the full picture.

Yes. SMS automation and SMS marketing automation handle reminders, delivery updates and short offers, and WhatsApp automation handles instant replies, bookings and follow-ups on the WhatsApp Business Platform. Since 1 October 2026, Meta gives each business number 1,000 free service messages a month and charges for utility messages inside the 24-hour window, so we design flows to use free reply windows wherever possible. Every channel needs clear opt-in, and opt-outs are synced across all of them.

AI marketing automation, sometimes searched as marketing automation artificial intelligence, helps in three places: sorting leads by intent so hot ones reach sales first, drafting replies and messages your team reviews before they go out, and content automation for repeat tasks like product descriptions or subject line tests. AI in marketing automation should speed people up, not replace their judgement. We never let AI email automation or sales automation AI send messages a person has not approved the rules for, and every flow keeps a clear route to a human.

Automation does not create demand by itself, but it turns more of your traffic into leads and more leads into customers. Automated lead generation and automatic lead generation mean forms, lead magnets, chat and ads feeding your CRM by themselves, with an instant reply every time. Advertising automation then sends your sales back to Meta and Google, so the ads find more people like your buyers. For the ads and offers that bring new leads in, see our lead generation service.

Yes, often more than for big ones. Marketing automation for small businesses means a small team can reply to every lead in seconds, remind every booking and follow up with every customer, without hiring more people. Start with three automations: an instant reply, a follow-up sequence and a booking or cart reminder. Our small business marketing plans keep it realistic, and Launch Right gets those three live in two weeks.

Not at scale, and never to bought lists. Whether cold email is lawful depends on the country, whether you are writing to a person or a company, and how you identify yourself and handle opt-outs, so we check before we agree to send. Where it is lawful, we keep cold email automation personal, low volume and separate from your marketing list and main domain, which lowers the risk to your email reputation without removing it.

Social media marketing automation is useful for scheduling posts, saving comments and DMs as leads, and sending an instant reply when someone asks a question on Instagram or Facebook. We connect those leads to your CRM and follow-up, so a DM gets the same speed as a website form. Real conversations and community work stay with people, through our social media marketing team.

Launch Right is live within two weeks: your journey mapped, your CRM set up, every lead source connected, an instant reply and a follow-up sequence running and tested. Bigger systems with stores, CRMs, several channels and sales automation take four to eight weeks, built in stages so the first automations start paying while the rest are built.

A written map of how leads reach you and where they go cold, sent on WhatsApp or by email, usually within two working days. We look at your forms, ads, inbox, CRM, reply times and follow-up, and show you your three biggest leaks and what to automate first. You can build it yourself, or ask us to quote for the work. There is no obligation.

You do, from day one. We set up your CRM, platform accounts, WhatsApp number and every workflow in your business name, with you as the owner and our team as users you can remove. Platform and message fees are paid from your own card. If we ever stop working together, you keep your data, templates and automations.

No, and no honest marketing automation agency can. Offers, teams and markets all behave differently. What we do promise is the work, written into the scope: every lead captured, every path tested, flows checked weekly, opt-in respected, and a plain report of reply time, bookings and sales by flow. If something is not working, we tell you and change it.

Yes. Among marketing automation companies, we are built for businesses that sell across borders. We run marketing automation for businesses in the United Kingdom, United States, Canada, Australia, New Zealand, Ireland and the Netherlands, as well as across Nigeria and Africa, and our diaspora marketing team works with Africans abroad selling back home. We work remotely: discovery and reviews on video calls, access shared through your own accounts, support in your time zone and billing in naira, dollars, pounds or euros. Time zones are exactly why automation matters: your leads get an answer at 3am, wherever they are.