Lead generation that brings you BUYERS, NOT BROWSERS.
We build the system that turns strangers into booked calls and paying customers: the offer, the ads, the form that asks the right questions, and replies in minutes, not days. For businesses in Nigeria, across Africa, the UK and the US.
9:04 PM. Adaeze sees your ad while scrolling at home.
- The ad: a buyer sees your offer while scrolling.
- The form: three quick questions, no long form.
- The score: every lead is scored before anyone calls.
- The alert: your sales phone buzzes in under a minute.
- The reply: you answer in 2 minutes, not tomorrow.
- The booking: a visit or call is booked, with a reminder.
- The sale: the lead becomes a paying customer.
- The loop: buyers teach the ads who to find next.
Real result: ₦41.30 per lead, 474 leads in 5 days for Arya Marketplace, July 2026. The story above is an example, not a real client.
More leads is easy. More customers is the work.
This page is our complete guide to lead generation for businesses in Nigeria, the UK and the US, and the page where we sell our lead generation services. Before channels and budgets, one question decides everything: what happens in the first five minutes after someone says “I’m interested”? Hold that thought, then jump to what you came for.
Why your leads are not turning into customers
You paid for the ads. The form filled up. Your team called a few, got no answer, sent a WhatsApp to some, and moved on to the day’s work. A week later someone asks, “Did those leads work?” Nobody really knows. That money could have paid a salary, and you are left thinking lead generation is a scam. It is not. But most of the leads you lose are lost after the ad did its job.
Two studies, two companies, and a test you can run today
In 2011, three researchers did something simple. They sent a web enquiry to 2,241 US companies and timed the reply. 37% answered within an hour. 24% took more than a day. 23% never answered at all. The firms that did reply took 42 hours on average, according to the study published in Harvard Business Review and reported by SmartCompany.
Four years earlier, MIT’s James Oldroyd and InsideSales.com had studied more than 15,000 web leads and 100,000 call attempts. The odds of reaching a lead were 100 times lower when the first call came after 30 minutes instead of 5, and the odds of qualifying them 21 times lower.
Old numbers, from American companies. But anyone who has run lead ads in Lagos or Abuja knows the feeling. The person who filled your form at 9pm messaged two other businesses at 9.05pm, and one of them answered.
Rosebank College in South Africa found its paper lead cards could sit uncaptured for weeks, so it moved to real-time capture and one queue that shows who still needs a reply. A Mexican property developer went the other way round: it raised its ad budget only after instant WhatsApp replies were working, and its monthly viewings rose six times. Both stories are further down.
That is the gap we find when businesses come to us after lead generation “did not work”. The ad was fine. The form was the quickest instant form with no questions. The leads went into a spreadsheet nobody owned, the callbacks happened tomorrow, and the answer was always more budget to buy more of the same.
So try this today. From another phone, send your business WhatsApp the kind of message a new lead would send. Then time how long your team takes to answer. The free reply test in section 05 times it for you.
38 never hear back that day
Half had no budget, no need or a wrong number
One call, no follow-up, so the rest went quiet
- 1Does every new lead ping a phone within a minute?
- 2Does someone answer within 5 minutes in working hours?
- 3Does your form ask who is a real buyer?
- 4Can you see which ad brought each paying customer?
Reply figures from the 2011 Harvard Business Review audit, as reported by SmartCompany, and the 2007 MIT and InsideSales.com study. The 100-lead pipeline is an illustration.
Four mistakes that waste lead generation budgets
These are the problems we find most often when we audit a business that is paying for leads and not getting customers.
Buying the cheapest leads
An instant form with no questions fills up fast and closes slowly. US Facebook lead campaigns cost $27.66 a lead in 2025, but their conversion rate fell from 8.67% to 7.72%, says WordStream. Cheap is not the same as good.
Fix: judge cost per customerForms that ask too little, or too much
In NP Digital’s study of 404 landing pages, one-field forms converted at 18.2% and forms with nine or more fields at 4.2%. Too short brings junk. Too long brings nobody.
Fix: 3 to 5 questions that matterNobody owns the reply
Leads land in an email inbox or a spreadsheet, everybody thinks somebody else called, and the hottest leads wait the longest.
Fix: alerts, an owner and a 5-minute ruleNo line from lead to sale
If you cannot see which ad, keyword or page brought the people who paid, the budget follows the cheapest leads instead of the best ones.
Fix: track every lead to its sourceLeads are interest. Replies are respect. Only customers pay the bills.
That is why Greenlearners Technologies runs lead generation as one system: an offer worth leaving details for, the right channel for your buyer, a form or chat that asks the right questions, someone answering in minutes, and tracking that shows which leads became customers. Sometimes the answer is one WhatsApp ad and a faster reply. Sometimes it is four channels and a CRM. The aim is never more leads. It is more customers, at a cost you can live with. The free tools further down show how we plan it.
Lead generation pricing: four ways to work with us
Clear lead generation prices, in writing, before you pay anything. We do not charge per lead, because per-lead pricing rewards junk. You pay for the system that brings and qualifies leads, and your ad budget goes to the platforms from your own card. Pick your currency, then pick how much of the work you want done for you.
Launch Right
Your lead system, built and switched on.
For businesses getting their first steady leads, or starting again after ads brought form fills nobody could close: clinics, schools, property, B2B suppliers, professional services and local businesses.
See everything included · 16 items
- A 45-minute strategy call: your offer, your buyers, what one customer is worth and how many leads your team can really answer each week
- Your lead numbers worked out with you: the most you can pay for one lead and for one customer and still make money, written down before we spend
- Your ideal customer written in one page, with the 3 to 5 questions that separate a buyer from a browser
- One offer worth leaving details for, written with you: a free quote, a consultation, a price list, a site visit, a checklist or a demo
- One landing page built and tested on phones, or an instant form inside Meta, TikTok or LinkedIn, with your qualifying questions on it
- WhatsApp click-to-chat set up with a ready message, so a lead only has to press send
- Tracking installed and tested: Meta Pixel and Conversions API, Google tag, form submits, calls and WhatsApp clicks, with UTM tags on every link
- Lead alerts to your phone and email within a minute, and every lead logged in one sheet or CRM, tagged by the ad that brought it
- Your first lead campaign built and launched on one platform, Meta, Google, TikTok or LinkedIn, with 4 ads, watched daily for 7 days
- Ad accounts set up or cleaned up in your business name, with you as the owner and our team added as a partner
- Consent wording and a privacy notice on every form, written for the rules in your market: Nigeria’s NDPA, UK GDPR or the US rules
- A speed-to-lead routine for your team: who answers first, how fast, and the first three messages to send
- A 7-day report: leads, cost per lead, how many your team reached and how many were real buyers
- A free lead-leak audit of your current website, forms and reply times, so we fix the holes before we pour in budget
- A bank of 10 follow-up messages for WhatsApp and email, ready to paste, for leads who go quiet
- A handover call, and a free 30-minute check-in on day 30 to read the first month together
Grow Every Week
More qualified leads, for less, every month.
For businesses that want a steady weekly flow of leads their sales team can close, with someone testing ads, pages and follow-up every week.
See everything included · 13 items
- Everything in Launch Right, included in your first month
- Lead campaigns on up to 2 platforms, optimised for qualified leads, not the cheapest form fills
- 8 new ads a month, video, image or carousel, with new hooks tested every week
- One landing page or form test every month: the headline, the offer or the questions, and we keep the winner
- Lead quality scored every week with your team: reached, qualified, booked and bought
- Junk filtered out: spam, duplicates and wrong numbers removed before we report, and stricter forms where junk runs high
- Retargeting for people who visited the page or opened the form and did not finish
- An automatic follow-up sequence of 5 WhatsApp and email messages for new leads who go quiet
- Your best leads sent back to Meta and Google as offline conversions where your tracking allows, so the ads find more people like your buyers
- Weekly numbers in plain language: spend, cost per lead, cost per qualified lead and cost per customer
- A 30-minute review call every week, with the next 7 days agreed
- A monthly reply-time check: how fast your team answered, and how many leads waited too long
- A WhatsApp line to your account manager, with replies in office hours within the hour
Run It For Me
Ads, pages, CRM and follow-up, done for you.
For sales teams that want the whole pipeline handled: B2B companies, property, schools, clinics, finance and firms selling to the diaspora.
See everything included · 12 items
- Everything in Grow Every Week
- Up to 4 channels run as one system: Meta, Google Search, TikTok and LinkedIn, plus SEO pages and email when they fit
- 16 new ads a month across your channels
- Up to 3 new landing pages a month, for different offers, audiences or cities
- A CRM set up for you, HubSpot, Zoho or the one you already use, with pipeline stages, lead scoring and routing to the right salesperson
- Nurture for leads who are not ready yet: a monthly email or WhatsApp broadcast, sent only to people who agreed to hear from you
- Appointment booking with calendar links and reminders, to cut no-shows
- A sales script and objection sheet for your team, refreshed monthly from the questions real leads ask
- For B2B: LinkedIn lead gen forms, and cold email to a verified list, only where the law in that market allows it
- A live dashboard: spend, leads, qualified, booked, won and revenue by channel, updated daily
- A monthly growth meeting with the founder, with the next month planned
- Priority support with a 2-hour reply target in office hours, 7 days a week
Own Your Market
A dedicated lead team, across every market.
For corporations, groups and multi-branch businesses that need lead generation run like an in-house department: several markets, a sales team to feed and a board to report to.
See everything included · 12 items
- Everything in Run It For Me
- Several countries, brands, branches or sales teams, each with its own lead targets, budget and report
- A dedicated team of three: a strategist, a paid media specialist and a CRM and automation lead, with the founder on a weekly call
- 30 or more new ads a month across every channel
- The full system: SEO content, paid ads, email, WhatsApp, webinars or events, planned as one budget
- Your CRM joined to your ad platforms, so closed sales, not form fills, teach the ads who to find
- Lead routing by territory, product and score, with an alert when a lead waits too long
- Holdout and market tests, so you know what the ads added, not just what each platform claimed
- A data protection review of every form, list and tool, with consent records kept in one place
- A quarterly strategy day with your leadership: next quarter’s targets, offers, channels and markets
- A service agreement with a 1-hour response in office hours, 7 days a week, and a named backup
- A monthly board-style report: pipeline, revenue and cost per customer by market
Every plan is scoped and staffed to reach the outcome on its card, and we commit to every item listed. Nobody can promise an exact cost per lead, because every platform sells ads through an auction, which is why every plan tests every week and shows you the numbers as they are. The fee structure is the same on every platform; what changes between plans is how many platforms, ads, pages and people you get.
| What you get | Launch Right | Grow Every Week | Run It For Me | Own Your Market |
|---|---|---|---|---|
| Our fee | ₦650,000 one-off$800 one-off£640 one-off€720 one-off | ₦600,000 a month$1,200 a month£960 a month€1,080 a month | ₦1,200,000 a month$2,500 a month£2,000 a month€2,250 a month | ₦2,500,000 a month$6,000 a month£4,800 a month€5,400 a month |
| Or 20% of ad spend | – | Whichever is greater | Whichever is greater | Whichever is greater |
| Suggested ad budget | One campaign above the platform’s minimum | ₦500,000 a month$1,000 a month£800 a month€900 a month | ₦500,000 a month$1,000 a month£800 a month€900 a month | ₦3,000,000 a month$8,000 a month£6,400 a month€7,200 a month |
| Channels | One | Up to 2 | Up to 4, plus SEO and email | Every channel, every market |
| Landing pages and forms | 1 page or form | 1 test a month | Up to 3 new pages a month | As many as the plan needs |
| New ads | 4 at launch | 8 a month | 16 a month | 30 or more a month |
| Tracking | Pixel, tags, forms, calls, WhatsApp | Plus offline conversions | Plus CRM and live dashboard | CRM sales sent back to every platform |
| Lead quality | Qualifying questions | Scored weekly with your team | Scored and routed in your CRM | Scored, routed and timed by territory |
| Follow-up | Speed-to-lead routine and 10 messages | 5-message automatic sequence | Plus nurture and booking reminders | Plus alerts when a lead waits too long |
| Reporting | 7-day report | Weekly numbers and call | Live dashboard and monthly founder meeting | Live dashboard, monthly board report, quarterly strategy day |
| Data protection | Consent wording on every form | Kept up to date | Kept up to date | Full review, consent records kept |
| Support | Handover call and day-30 check-in | WhatsApp line, office hours | Priority, 2-hour target, 7 days | 1-hour target, 7 days, named backup |
| Who you talk to | Your lead generation lead | Your account manager | Account manager and the founder | A dedicated team of three and the founder |
Your ad budget goes to the platforms. Our fee pays for the system that turns clicks into customers.
Meta, Google, TikTok and LinkedIn all sell ads through an auction, so the price of a lead moves with your offer, your audience, your season and your ads. Each platform has its own minimum daily budget, and a lead campaign needs enough budget to bring results every week, or the platform cannot learn who your buyers are. That is why we suggest a monthly ad budget from ₦500,000$1,000£800€900 for our monthly plans, and we will tell you honestly if your numbers say SEO or WhatsApp should come first instead.How we count what is in each plan
A price only means something when you know what counts. This is ours, in writing.
Our fee and your ad budget
Two separate payments. Your ad budget goes to Meta, Google, TikTok or LinkedIn, from your own card, in ad accounts in your name. Our fee is for the work, paid to us. We never mark up your spend, we never charge per lead, and you see both every week.
Why we do not charge per lead
Pay-per-lead pricing pays the agency for volume, so it rewards cheap, junk leads. We would rather be paid to make your leads better. Every plan reports cost per lead, cost per qualified lead and cost per customer, and the last two are the ones we work to lower.
The 20% rule
You pay the flat monthly fee until 20% of your ad spend is bigger. On Grow Every Week with ₦2,000,000$4,000£3,200€3,600 of spend, 20% is ₦400,000$800£640€720, so you pay the flat ₦600,000$1,200£960€1,080. On ₦5,000,000$10,000£8,000€9,000, 20% is ₦1,000,000$2,000£1,600€1,800, so you pay that. The percentage replaces the flat fee; it is never added on top.
A lead
A person who left their details or started a conversation through one of our ads, pages or forms: a form, a WhatsApp chat, a call or a booking. We remove spam, duplicates, test entries and wrong numbers before we count.
A qualified lead
A lead who fits the buyer you defined with us, answered the qualifying questions the right way and could be reached by your team. Your team marks them, not us, so the number is honest.
A month
Thirty days from the day your campaign goes live, not the calendar month, so a mid-month start does not cost you days. Cancel with 14 days notice. Your ad accounts, pages, lists, CRM and data stay yours.
Pay in naira, dollars, pounds or euros by card or bank transfer. No long contract: monthly plans stop with 14 days notice. Not sure which plan fits? Use the free lead budget planner further down, or message us and we will tell you honestly, even if the answer is the smaller one. Want lead generation inside a bigger plan, with SEO, social media and content? See our growth plans and pricing, or the ad prices for Meta ads, Google ads and TikTok advertising.
What is lead generation, and how does it actually work?
Lead generation is getting the right people to raise their hand and say “I might buy from you”, by leaving a phone number, an email, a WhatsApp message or a booking, so your team can turn that interest into a sale. A lead is not a customer yet. It is permission to start a conversation, and the whole craft is getting more of the right ones, then not wasting them.
Lead generation for consumers
Clinics, schools, property, car dealers, events and home services. Decisions are faster and emotional, leads come in volume, and speed of reply wins. WhatsApp and Meta usually do the heavy lifting.
Volume and speedB2B lead generation
Suppliers, SaaS, logistics, finance and professional firms. Fewer leads, bigger deals, several people deciding and weeks or months to close. Search, LinkedIn, content and email nurture matter more.
Fit and patienceLeads from abroad, buying home
Nigerians in the UK, US and Canada buying land, school places, healthcare or gifts for family back home. They need more proof and more trust, and they reply on WhatsApp across time zones.
Trust across bordersInbound or outbound: you probably need both
Inbound lead generation brings people to you: search, ads, content and referrals. They chose you, so they are warmer. Outbound lead generation is you going to them: cold email, calls and LinkedIn messages. It is faster to start for B2B, but only lawful when you follow the rules for that country, which we cover in section 09.
Lead generation channels, rated honestly
Our own ratings from running campaigns since 2019, out of five, for a typical small or mid-sized business. Your numbers will differ, which is why every plan starts with a test, not a promise.
| Channel | Speed to first leads | Buyer intent | Typical cost per lead | Best for | Learn more |
|---|---|---|---|---|---|
| Google Search ads | High | People searching for a service right now: clinics, lawyers, repairs, B2B suppliers | Google ads | ||
| Meta lead forms | Low to medium | Clinics, schools, property, events and local services | Meta ads | ||
| Click-to-WhatsApp ads | Low to medium | Businesses that close the sale in a chat, which is most of Nigeria | WhatsApp marketing | ||
| TikTok lead and messaging ads | Low to medium | Younger buyers and offers that show well on video | TikTok advertising | ||
| LinkedIn lead gen forms | High | B2B and big deals, aimed by job title and company | Paid advertising | ||
| SEO pages | Low, over time | Anything buyers google before they buy | SEO services | ||
| Google Business Profile | Free to run | Local businesses people find on Google Maps | Get on Google Maps | ||
| Email to people who opted in | Very low | Leads not ready yet, and past customers | Email marketing | ||
| Webinars, events and lead magnets | Medium | Schools, B2B and high-ticket offers that need trust first | Content marketing | ||
| Referrals and partners | Low | Trust-heavy sales, like property and professional services | Ask us | ||
| Cold email and outreach | Low cash, a lot of time | B2B only, and only where the law in that market allows it | The rules |
How much does lead generation cost? What a lead costs, and what agencies charge
Nobody can honestly tell you what your leads will cost before you test. Every ad platform sells through an auction, so the price moves with your offer, your audience, your season and your ads. What we can show you are the best published benchmarks, what agencies charge around the world, and a planner that works out what you can afford to pay.
WordStream and LocaliQ, 2026. 13,474 US search campaigns, April 2025 to March 2026. The first fall in five years, with an 8.18% conversion rate. Source.
WordStream and LocaliQ, 2025. 726 US lead campaigns, April 2024 to June 2025. Up 20.94% from $22.87 a year before. Source.
Our research, October 2026. We found no published cost per lead benchmark for Nigeria or the UK with a clear method. Anyone quoting one as fact is quoting their own accounts, or guessing. You see your real numbers from week one.
Cost per lead by industry: search against social
The same US datasets, by industry. A search lead costs more because that person was already looking. A social lead costs less because you interrupted them. Both can be the right buy, if you judge them by cost per customer.
| Industry | Google search ads, 2026 | Facebook lead ads, 2025 | What it tells you |
|---|---|---|---|
| Legal | $131.63 | $18.17 | Search finds people with a case today. Social finds people curious about one |
| Real estate | $102.51 | $16.61 | Cheap social leads need fast, careful qualifying |
| Home improvement | $90.92 | $41.26 | Urgent jobs come from search |
| Education | $77.48 | $28.22 | Social works well for courses and schools |
| Dentists | $72.97 | $76.71 | One of the few industries where social costs more |
| Health and fitness | $67.36 | $52.98 | Close on both; test both |
| Beauty | $39.25 | $51.42 | Search is cheaper here |
| Restaurants | $30.57 | $3.16 | Social wins for bookings and offers |
| All industries | $66.69 | $27.66 | Medians, US only |
What lead generation agencies charge, and the catch in each model
Most lead generation companies hide their prices behind a “request pricing” button. These are the ranges they publish in their own guides, so you can compare any quote, including ours.
| Pricing model | Typical range | The catch |
|---|---|---|
| Monthly retainer, B2B outbound | $2,000 to $25,000 a month, most agencies at $6,000 to $8,000 | Check what a “lead” or “meeting” means before you sign. Source: Belkins |
| Retainer plus setup fee | The retainer plus $5,000 to $15,000 to set up | You pay twice before the first lead. Same source |
| Pay per appointment | $200 to $600 per appointment | Rewards booked calls, not calls that turn up or buy. Same source |
| Pay per lead, US local services | $20 to $500 or more per lead | Rewards volume, so junk creeps in. Source: Clicks Geek |
| Dedicated outbound team | $16,000 to $32,000 a month, one quarter minimum | Built for enterprise budgets. Source: Callbox |
| Greenlearners Technologies | From ₦600,000 or $1,200 a month, or a one-off setup from ₦650,000 or $800 | No per-lead pricing, no long contract, and everything in your name. See our plans |
Under ₦500,000 or $1,000 a month for ads? Start with the free channels first.
A complete Google Business Profile, a WhatsApp Business account with quick replies, a referral ask after every happy sale and one useful page on your website can bring leads before you pay for a single click. Our guide to putting your business on Google Maps and our list of free lead generation tools show you how. When those work and you want more, our one-off Launch Right plan builds the paid side on top.Lead budget and cost per lead planner
Start from your monthly budget. See roughly how many leads and sales it can buy, what each sale costs you in ads, and the most you can pay for one lead before you lose money.
- Type your budget to see your plan.
Speed to lead: why the first five minutes decide the sale
Of everything in lead generation, reply speed is the lever with the most evidence behind it, and the one almost no agency promises anything about. It costs nothing in ad spend. It only needs someone to own it.
minThe best windowThe 2007 MIT and InsideSales.com study found the best odds of reaching and qualifying a lead here.
min100 times lower oddsOf reaching the lead, compared with 5 minutes, in the same 2007 study.
hourOnly 37% get hereOf the 2,241 companies in the 2011 Harvard Business Review audit.
hrs+24% took this longAnd 23% of the companies never replied at all.
How fast does your team really reply? Test it now
Type your business WhatsApp number. The button opens WhatsApp with a message like a new lead would send. Send it from your personal phone, and the timer starts. Press Reply Received when your team answers, and see how you compare.
What late replies are costing you
Count the enquiries that get a late reply or none, then what they would be worth at the rate you choose. Every number comes from you; nothing is borrowed from a study.
Our blog on how to get leads has a day-by-day follow-up schedule for the first 14 days. The short version: answer in minutes, try 3 to 5 times across calls, WhatsApp and email, and move quiet leads to a monthly email instead of deleting them.
How to get qualified leads, not just more form fills
Ask any sales team what is wrong with their leads and you will hear the same three things: wrong numbers, people who never asked to be called, and people with no budget. Cheap leads are easy to buy. Qualified leads are built, one question and one filter at a time.
A lead
Someone left their details or started a chat. They might be a buyer, a student doing research, a competitor or a bot. Nothing is known yet.
Count it, do not trust itA marketing qualified lead
They fit your buyer on paper: the right location, the right need, a budget in range, and they answered your questions in a way that says they mean it. Marketers call this an MQL.
Worth a fast callA sales qualified lead
Your team spoke to them and confirmed it: they want it, they can pay, they can decide, and they want it soon. This is an SQL, and it is the number we work to grow.
Worth your best closerFive questions that sort buyers from browsers
Every extra question on a form costs you some leads. The right question costs you only the wrong ones. These are the questions we start from, then cut to the three or four that matter most for your business.
- What do you need? A choice, not a blank box, so the answer is easy to score.
- When do you want to start? This month, in three months, just looking. Timing is the best single filter we know.
- What budget are you working with? Ranges, never an exact number, so people answer honestly.
- Where are you? Area, city or country, so you never pay for a lead you cannot serve.
- Who decides? For B2B and big purchases: are they the buyer, or will someone else sign?
Hot leads go to your best closer first, with an alert to their phone. Cold leads get a helpful email instead of a call.
How we keep junk out of your pipeline
Forms that ask for effort
Instant forms are fast, which also makes them easy to fill by accident. When junk runs high, we switch to higher intent forms with a review step and a question people must think about.
Fewer, better leadsNumbers checked fast
A quick WhatsApp message or call within minutes confirms the number is real and the person remembers asking. Wrong numbers come out of the report.
Real people onlyBots and spam blocked
Hidden fields, spam checks and duplicate checks on every website form, so your team never wastes a morning on fake entries.
Clean dataTargeting by who buys
We build audiences from your real customers, not guesses, and exclude people already in your CRM, so you only pay to reach people you do not have.
Pay for new buyersSales fed back to the ads
When your team marks a lead as qualified or won, that signal goes back to Meta and Google, so the ads learn to bring more of those people and fewer of the rest.
The ads learn your buyerJudged by cost per customer
We move budget to the ad that brings customers, even when another ad brings cheaper leads. The cheapest lead is rarely the cheapest customer.
The number that paysEight real lead generation campaigns, and the lesson each one teaches
Africa first, then the rest of the world: chat, B2B, property, finance and manufacturing. Every number comes from the case study linked on the card, and all of them were published by the platform or tool that sold the service, so read them as wins, not typical results. You will not copy the number. You can borrow the move.
NIVEA #MyCocoaShade
For its cocoa body lotion, NIVEA invited people to send a photo on WhatsApp and get back an image styled to their skin shade. QR codes at shop tills, posters, billboards and influencers pushed people into the chat, and the bot asked for consent before using anything.
The lesson: Give people a fun reason to start a chat, and collect consent inside the conversation. A QR code at the till can feed your lead list.
Try it here: Put a WhatsApp QR code on your counter, packaging and flyers, with a small reward for messaging you.
Infobip case studyRentokil Initial
The hygiene and pest control company built buyer personas, useful content, landing pages and personalised follow-up emails with its partner, tracked everything on dashboards, and changed its messages fast when COVID-19 hit.
The lesson: Inbound ROI reached 310% in eight months, then 671% marketing ROI the next year. B2B service leads respond to a system, not one-off campaigns.
Try it here: For B2B services in Lagos or Abuja: one buyer, one useful guide, one landing page and a follow-up sequence, before any ads.
HubSpot case studyMukuru
The remittance company moved sign-up into a WhatsApp chatbot in 10 languages, and collected WhatsApp opt-ins on its Facebook page, during sign-up and on service calls.
The lesson: Every step you remove keeps more leads. People will sign up inside a chat if the chat does the work.
Try it here: Count the steps between your ad and a booked call or a paid order. Cut them to three or fewer.
Infobip case studyLomas de Angelópolis
The property developer ran ads that open WhatsApp and added Meta’s Business Agent to reply instantly, even after hours, with lot prices, answers and viewing bookings. They raised the ad budget only once instant replies worked.
The lesson: Fix the reply first, then spend more. Fast answers turned chats into site visits.
Try it here: Lagos and Abuja estates selling to the diaspora: have prices, photos and viewing slots ready to send before you run a single ad.
WhatsApp Business case studyPrima AFP
With its agency, the pension fund sent ad clicks into an automated WhatsApp conversation that qualified each lead, then passed only the most promising to its team, and used marketing messages to bring quiet leads back.
The lesson: Let the chat ask the first questions, so your salespeople only call serious leads.
Try it here: Insurance, pensions and loans: ask two or three qualifying questions in the WhatsApp chat before a person calls.
WhatsApp Business case studyPayhawk
The spend management company stopped showing “book a demo” ads to strangers. It warmed people up with useful content first, its best was a CFO’s guide to remote working, then asked the warm audience to convert.
The lesson: “Lead quality matters more than lead quantity,” said its head of growth. Do not ask strangers for a meeting; earn it.
Try it here: Selling to finance directors or HR heads? Offer a genuinely useful guide first, then a call.
LinkedIn case studyHDFC Life
Leads from display ads were hard to validate, so the insurer moved to LinkedIn: retargeting people who engaged with its content and finding lookalikes, with messages about financial and job stability.
The lesson: A slightly dearer lead can be the cheaper one once you count only the leads that are real.
Try it here: Judge your channels by cost per qualified lead, not cost per form. The cheapest source is often the worst.
LinkedIn case studyCold Jet
The industrial equipment maker replaced a CRM with no mobile app, added automatic outreach sequences, a quoting tool and dashboards, and trained teams in ten languages.
The lesson: Its sequences reached 17,219 contacts and booked 216 meetings. The CRM and follow-up are part of lead generation, not an extra.
Try it here: Put every lead in one place with an owner and a due time. A spreadsheet nobody checks is not a CRM.
HubSpot case studyWe looked hard for a Nigerian click-to-WhatsApp case study with published numbers and found none we could verify, which is why our own results sit in section 10 with the dates and dashboards behind them.
How Greenlearners Technologies runs your lead generation
Most lead generation companies sell you one piece: the ads, or the page, or a list. Then the leads land in an inbox nobody watches. Our lead generation services run the whole loop, six steps that feed each other, and every step is measured against one question: did it bring a customer?
Attract the right people
Ads on the platform where your buyers already are, with an offer worth leaving details for: a quote, a site visit, a demo, a checklist. Search for people looking now, social for people who do not know they need you yet.
Meta, Google, TikTok, LinkedIn, SEOCapture the lead
A landing page that loads fast on a phone, an instant form, or a WhatsApp chat that opens with a ready message. One clear next step, never five. Built with our conversion rate optimisation team.
Pages, forms, WhatsApp, callsQualify before you call
Three to five questions that sort buyers from browsers: budget, timing, location, need. A score on every lead, so your best salesperson calls the best leads first.
Questions, scoring, junk filtersFollow up in minutes
An alert to the right phone, a reply in minutes, then 3 to 5 tries over WhatsApp, calls and email. Leads who are not ready get a monthly email instead of a forgotten spreadsheet. See our marketing automation.
Alerts, scripts, sequencesHelp your team close
Booking links, reminders that cut no-shows, and a sales script built from the questions real leads ask. Every lead moves through clear stages in your CRM: new, reached, qualified, booked, won.
CRM, booking, scriptsMeasure, then feed it back
Which ad, keyword and page brought the leads who actually paid. Those sales go back to Meta and Google as offline conversions, so the ads learn to find more people like your buyers. See our analytics and tracking.
Back to step 01, smarterA lead is a promise. A reply keeps it. A customer pays for it.
Our lead generation services
Lead strategy and offer
Your ideal customer, your lead numbers and an offer people want, written down before a single naira or dollar is spent. Part of our wider digital marketing strategies.
Numbers firstLead generation ads
Lead forms and WhatsApp ads on Meta, search ads on Google, video lead ads on TikTok and lead gen forms on LinkedIn, run as one budget by our paid advertising team.
Where your buyers areLanding pages and forms
Pages and forms built for one offer and one action, tested on cheap phones and slow networks, with every field earning its place. Full websites through our web development team.
One page, one jobWhatsApp, email and CRM follow-up
Reply scripts, quick replies and broadcasts through our WhatsApp marketing services, nurture sequences through our email marketing, and a CRM that never forgets a lead.
No lead left waitingB2B lead generation
Decision makers reached by job title and company, content that earns the meeting, lead magnets, webinars and cold email to verified lists only where the law allows. For suppliers, SaaS, finance and professional firms.
Meetings, not likesOrganic lead generation
Pages that rank for what buyers ask before they buy, through our SEO services, and useful content marketing that keeps bringing leads after the ads stop.
Leads you do not pay per click forYour first 30 days, step by step
How we launch every new lead generation system. Typical timing when account access, approvals and your feedback arrive on time; some take longer.
What you sell, who buys, what one customer is worth.
Lead targets, qualifying questions and the offer agreed.
Page or form, tracking, alerts and the reply routine.
Ads go live. Every lead answered and scored.
Budget moves to the ads that bring buyers, not just forms.
The lead numbers you see every week
Cost per lead is in every report, but it never decides where the money goes on its own. These do.
Cost per qualified lead is ad spend divided by the leads your team marked as real buyers. A cheap lead nobody can close is the most expensive lead you will ever buy, so this is the number we judge ourselves by, next to cost per customer.
Lead generation rules in Nigeria, the UK and the US, in plain words
Most lead generation pages say “we are GDPR compliant” and stop there. That does not help you. These are the rules that decide whether you may message a lead at all, checked in October 2026, with the source beside each one. General information, not legal advice.
The Nigeria Data Protection Act 2023 makes consent one lawful basis for using personal data, and the business must prove the consent. The NDPC’s GAID 2025, in force since 19 September 2025, requires consent for direct marketing, consent records, and an easy way to withdraw. Foreign businesses targeting Nigerians can be covered too.
On 11 June 2026 the Federal High Court in Abuja ordered GTCO to stop unsolicited marketing to a man who was not its customer, and to say where it got his details. Bought and scraped lists are now a real legal risk in Nigeria.
We add a consent line, a privacy link and a consent record to every form and WhatsApp opt-in.
Under the ICO’s PECR guidance, marketing emails, texts and social media direct messages to consumers and sole traders need specific consent. The soft opt-in covers existing customers who bought something similar and were offered an opt-out. It never covers prospects or bought-in lists.
You may email companies without consent if you say who you are and give a working opt-out. The Data (Use and Access) Act 2025 raised the top PECR fine from £500,000 to £17.5 million or 4% of global turnover, with most of the Act in force from 5 February 2026.
Consumer forms get an unticked opt-in box. B2B lists are checked against a do-not-email list.
CAN-SPAM allows marketing email without prior consent, but needs honest headers and subject lines, an ad disclosure, a postal address and an opt-out honoured within 10 business days. It makes no exception for B2B email, and fines run up to $53,088 per email.
Autodialled or prerecorded calls and texts need prior express written consent. The FCC’s stricter one-to-one consent rule was struck down on 24 January 2025, and people can revoke consent by replying “stop” since 11 April 2025.
US forms carry a clear, seller-named consent line for calls and texts, even where the law asks less.
Every lead form needs a privacy policy
Meta, Google and TikTok all require a privacy policy link on their lead forms. Google does not allow lead forms for lead resellers at all.
No policy, no formGmail and Yahoo filter bulk senders
Since 2024, Gmail and Yahoo expect bulk senders to authenticate their domain with SPF, DKIM and DMARC, offer one-click unsubscribe, act on it within 2 days and keep spam complaints under 0.3%.
Or your email goes to spamOpt-in before you broadcast
Reply to anyone who messages you first. Before you send broadcasts or offers, get a clear opt-in, the way Mukuru did on its Facebook page, at sign-up and on service calls. See our WhatsApp marketing services.
Ask, then sendCan you contact this lead? The lead consent checker
Four answers, and the checker tells you whether you may contact the lead that way, what to fix, and a consent line you can copy onto your form.
Yes, [Your business] may contact me by WhatsApp, phone and email about my enquiry and related offers. I can opt out at any time. See the privacy policy.
Real leads, from our own clients’ dashboards
Every number here comes from the platform that recorded it, for the dates shown. The full stories are in our digital marketing case studies.
Arya Marketplace, B2B wholesale, Lagos. A Meta leads campaign, 9 to 13 July 2026, from ₦19,574.88 of ad spend, now feeding a WhatsApp community of 1,000+ buyers.
Read the case studyStudy With FM, student recruitment, London and Nigeria. 776 leads at ₦337.22 each from a Meta campaign that started on 29 October 2025, reaching 59,632 people.
Read the case studyLearnWithPride, tech training, London. Part of a 40,000+ person email list we run, with leads sent straight to the sales team every day.
Read the case study“We’d struggled with lead quality for years. They rebuilt our funnel and today we pull thousands of high-intent leads every month.”
Akin Oladeji, CEO, LearnWithPride Ltd, London. Rated 4.9 across 67+ verified reviews of Greenlearners Technologies.The honest part: a cheap lead is not the same as a good one. Arya’s ₦41.30 leads were wholesale buyers signing up on a website, which costs far less than a property buyer or a B2B decision maker. We show it because it is real, not because your leads will cost the same. Comparing lead generation companies? Our guide to the best digital marketing agencies in Nigeria lists the questions worth asking any agency, including us.
What lead generation cannot do, and who should not hire us
We can fill your pipeline. What happens next depends on your offer, your price and how fast your team picks up the phone. You deserve to hear the limits before you pay.
Lead generation cannot
We are probably not right for you if
Meet the people who run your lead generation
Your strategist sets the numbers and the offer, your content manager writes the ads and pages, your account manager makes sure every lead is followed up, and your developer makes sure every lead is counted. Meet the whole team.
01Chukwuemeka Maduka
Founder & Chief Growth StrategistWorks out your lead numbers, approves the offer and the budget split, and decides when to scale and when to stop. Read his story.
02Anastasia Orafu
Content Marketing ManagerWrites the ads, the landing pages, the lead magnets and the follow-up messages, and keeps every claim within the platforms’ rules.
03Ada Catherine
Customer Acquisition SpecialistYour day-to-day contact. Scores the leads with your team every week, watches reply times and makes sure no lead goes cold.
04Akeem Ola
Full-Stack DeveloperBuilds the landing pages and forms, installs the tracking, connects the CRM and tests every event, so every lead can be traced to its ad.
For us at Greenlearners Technologies, marketing is getting the right product or service to the right person, at the right time, through the right channel, with the right message.
Lead generation: your questions, answered
What is lead generation?
Lead generation is getting the right people to show interest in your business by leaving a phone number, an email, a WhatsApp message or a booking, so your team can turn that interest into a sale. A lead is not a customer yet. It is permission to start a conversation. Good lead generation brings more of the right people, asks the questions that separate buyers from browsers, and makes sure every lead is answered fast.
What do lead generation services include?
Our lead generation services include the strategy and lead numbers, an offer worth leaving details for, landing pages and instant forms, lead ads on Meta, Google, TikTok and LinkedIn, tracking from each lead back to its ad, lead alerts and a reply routine, WhatsApp and email follow-up, CRM setup, lead scoring and weekly reporting. Which of these you get depends on the plan you choose.
How is a lead generation agency different from a normal marketing agency?
A marketing agency is often judged on reach, clicks or followers. A lead generation agency should be judged on qualified leads and, in the end, customers. That means it has to care about what happens after the click: the form, the questions, the reply speed, the follow-up and the CRM. We report cost per lead, cost per qualified lead and cost per customer every week, and the last two are the ones we work to lower.
How much does lead generation cost?
There are two costs: your ad budget, paid to the platforms, and the agency fee. Agency fees around the world range from about $2,000 to $25,000 a month for B2B outbound retainers, and $200 to $600 per booked appointment, according to the pricing guides of agencies such as Belkins. Our plans start at ₦650,000 or $800 for a one-off setup and ₦600,000 or $1,200 a month for ongoing management, or 20% of ad spend if that is higher. See our lead generation pricing.
What is a good cost per lead?
One that leaves you a profit after the sale. Multiply what one sale is worth by your profit margin and by how many leads in 100 buy, and you have your break-even cost per lead. For reference, US medians were $66.69 per lead on Google search ads for April 2025 to March 2026, and $27.66 on Facebook lead campaigns for April 2024 to June 2025, according to WordStream. No reliable benchmark exists for Nigeria or the UK. Our lead budget planner works out your break-even for you.
How much does a lead cost in Nigeria?
We found no published cost per lead benchmark for Nigeria with a clear method, so we will not quote one. In our own work it has ranged widely: Arya Marketplace paid ₦41.30 per website lead in July 2026, and Study With FM paid ₦337.22 per instant-form lead for student recruitment. A property or B2B lead usually costs far more. Your real number shows up in the first week of testing.
Do you charge per lead?
No. Pay-per-lead pricing pays the agency for volume, so it quietly rewards cheap, junk leads. We charge a fee for the work, set out in writing before you pay anything, and we report cost per lead, cost per qualified lead and cost per customer, so you can see whether the leads are getting better, not just more.
Can you guarantee a number of leads?
No honest agency can guarantee an exact number of leads or sales, because every ad platform sells through an auction and your offer, price and follow-up matter as much as the ads. What we do commit to is every item in your plan, a test every week, and the real numbers every week. If a channel is not working, we tell you and move the budget.
How long does lead generation take to work?
Paid ads with a good offer can bring leads within days of launch, and our Launch Right plan aims to have leads landing on your phone within 2 weeks. Lowering the cost per qualified lead usually takes 4 to 12 weeks of testing. SEO, content and outbound take months to build, but keep bringing leads after the ads stop.
What is the difference between B2B and B2C lead generation?
B2C lead generation targets consumers: decisions are faster, leads come in volume and a fast reply wins, so Meta, WhatsApp and TikTok usually do the heavy lifting. B2B lead generation targets businesses: fewer leads, bigger deals, several people deciding and weeks or months to close, so Google search, LinkedIn, useful content and email follow-up matter more.
What is the difference between lead generation and demand generation?
Demand generation makes people aware of a problem and want your kind of solution. Lead generation captures the details of people who are ready to talk. You need both: Payhawk, a UK fintech, cut its cost per lead to 85% below its industry benchmark on LinkedIn by warming people up with useful content before asking for a meeting.
What is a qualified lead, and what is the difference between an MQL and an SQL?
A marketing qualified lead, or MQL, fits your buyer on paper: the right place, need and budget range. A sales qualified lead, or SQL, has spoken to your team and confirmed they want it, can pay, can decide and want it soon. We write down what counts as each with you before we start, and your team marks the leads, not us, so the numbers are honest.
How do you get quality leads instead of junk leads?
We ask 3 to 5 qualifying questions on every form, switch to higher intent forms when junk runs high, check numbers fast with a WhatsApp message or call, block bots and duplicates, exclude people already in your CRM, and send your qualified and won leads back to Meta and Google so the ads learn who your real buyers are. Then we move budget to the ads that bring customers, not the cheapest leads.
How fast should we respond to a new lead?
Within 5 minutes in working hours if you can. In a 2007 study by MIT and InsideSales.com of more than 15,000 web leads, the odds of reaching a lead were 100 times lower at 30 minutes than at 5. In a 2011 audit published in Harvard Business Review, 23% of 2,241 US companies never replied to a web enquiry at all. Try our free reply speed test to time your own team.
Can I get leads on WhatsApp?
Yes, and in Nigeria it is often the best way. WhatsApp is installed on 95% of Nigerian smartphones, according to KPMG and Orange’s 2026 smartphone study. Click-to-WhatsApp ads on Facebook and Instagram open a chat with a ready message, and the first questions in the chat can qualify the lead before a person calls. Prima AFP in Peru cut its cost per lead by 18% this way. See our WhatsApp marketing services.
Should I use instant forms or a landing page?
Instant forms on Meta, TikTok and LinkedIn bring more leads, more cheaply, because people never leave the app. Landing pages usually bring fewer, better leads and let you track more. We often start with an instant form that has good qualifying questions, then test a landing page against it and keep whichever brings cheaper customers.
Which lead generation channel is best?
It depends on how your buyers look for you. If they search for what you sell, start with Google search ads and SEO. If they do not know they need you yet, start with Meta or TikTok. If you sell to businesses, LinkedIn, Google and email matter more. Local businesses should always have a complete Google Business Profile. Our channel ratings compare eleven channels side by side.
Is it legal to buy lead lists?
It is risky almost everywhere. In Nigeria, GAID 2025 expects consent for direct marketing, and on 11 June 2026 the Federal High Court in Abuja ordered GTCO to stop unsolicited marketing to a man who was not its customer. In the UK, the soft opt-in never covers bought-in lists. In the US, marketing texts and autodialled calls need prior express written consent. We do not buy or scrape lists. Try our lead consent checker. This is general information, not legal advice.
Is cold email legal?
In the US, CAN-SPAM allows marketing email without prior consent, including to businesses, if you use honest headers, label it as an ad, include a postal address and honour opt-outs within 10 business days. In the UK, PECR allows marketing email to company addresses without consent, but not to consumers or sole traders. In Nigeria, GAID 2025 expects consent for direct marketing. Gmail and Yahoo also filter bulk senders with high spam complaints. General information, not legal advice.
Do you follow the NDPA, UK GDPR and US rules?
Yes. Every form we build links to your privacy policy, states who will contact the lead and how, and keeps a record of the consent: the date, the source and the exact wording. Consumer forms in the UK get an unticked opt-in box, and US forms get a clear consent line for calls and texts. Meta, Google and TikTok all require a privacy policy on lead forms too.
Do you do B2B lead generation?
Yes. For B2B we combine Google search ads for people already looking, LinkedIn lead gen forms and ads aimed by job title and company, useful content and lead magnets, and email follow-up. Cold email goes only to verified lists, and only where the law in that market allows it. Rentokil Initial in South Africa grew leads and sales 76% in eight months with this kind of inbound system.
Can you generate leads in the UK and the US, or for Nigerians abroad?
Yes. We run lead generation for businesses in Nigeria, across Africa, the UK and the US, and for Nigerian businesses selling to the diaspora, such as estates, schools and healthcare. Each market gets its own consent wording and rules. Our dollar, pound and euro prices are for businesses outside Africa.
Do you set up a CRM?
On Run It For Me and Own Your Market, yes: HubSpot, Zoho or the CRM you already use, with pipeline stages, lead scoring, routing to the right salesperson and alerts when a lead waits too long. On the smaller plans we log every lead in one sheet or CRM, tagged by the ad that brought it. CRM subscriptions are paid by you directly, and quoted before we start.
Do I need a website for lead generation?
Not to start. An instant form on Meta, TikTok or LinkedIn, or a click-to-WhatsApp ad, can bring leads without a website. But a simple, fast landing page usually lifts lead quality and lets you track more, and TikTok asks for an official business website before it approves an ad account. If you need one, our web development team builds it.
What do you need from me to start?
What you sell and to whom, what one customer is worth, how many leads your team can answer each week, access to your ad accounts or permission to create them in your name, a card that can pay the platforms, your privacy policy, and someone who can reply to leads quickly. We handle the rest. It all starts with one WhatsApp message.
Who owns the leads, the ad accounts and the pages?
You do, from day one. Ad accounts, pages, forms, lists and the CRM are set up in your business’s name, with our team added as a partner you can remove at any time. Your ad budget is paid to the platforms from your own card. If we stop working together, you keep everything.
Can I cancel?
Yes. Launch Right is a one-off project. Monthly plans run 30 days from the day your campaign goes live, and you can cancel with 14 days notice. There is no long contract, and everything we built stays yours.
What should I ask before hiring a lead generation company?
Ask what counts as a lead and a qualified lead, in writing. Ask what happens with junk leads, who owns the ad accounts and the data, how fast leads get a first reply, how they collect consent, what you pay when results are slow, and what you keep if you leave. Our guide to the best digital marketing agencies in Nigeria has more questions worth asking any agency, including us.
Where lead generation fits in the rest of the system
Practical ways to get more leads for your business, free and paid, step by step.
Read moreThe free tools worth using to find, capture and follow up leads before you pay for anything.
Read moreLead forms and WhatsApp ads on Facebook and Instagram, the steadiest lead source for most of our clients.
Read moreCatch the people already searching for what you sell, at the moment they are ready.
Read moreFollow-up that runs itself, so every lead hears from you within minutes and again until they decide.
Read moreThe full growth system lead generation sits inside, and how every channel connects.
Read moreStop paying for leads nobody closes. Let’s build a pipeline your sales team can live on.
Looking for a lead generation company in Nigeria, the UK or the US that shows its prices and its numbers? Tell us what you sell, who buys it and what one customer is worth to you. We will look at where your leads come from today, where they leak, and tell you honestly which channel to start with and what each lead should cost. Lagos, Abuja, London or Houston, the first conversation is free.
What you get, free: a short lead-leak review of your page, forms and reply times, the channel we would start with and the most each lead should cost you. No obligation.