SMS marketing that turns texts into REAL SALES, not spam.

SMS marketing, also called text message marketing, SMS text message marketing or text marketing, is sending offers, reminders, updates and conversations by text to people who agreed to hear from you. SMS text marketing includes campaigns sent to a group, automated texts that send themselves when someone joins, buys or leaves a cart, and two-way texts where customers reply. SMS in marketing works because a text lands on the lock screen, next to messages from friends and family, which is exactly why it has to be earned with clear opt-in, a real reason to text and an easy way to stop. You may also see it called SMS messages marketing, SMS service marketing or a marketing text message service.

Three costs. Your platform charges a subscription, each text costs a small amount per segment, and our fee is separate and fixed: Launch Right is a one-off 450,000 naira, 600 dollars, 480 pounds or 540 euros; Grow Every Week is 450,000 naira, 750 dollars, 600 pounds or 675 euros a month; Run It For Me is 800,000 naira, 1,500 dollars, 1,200 pounds or 1,350 euros a month; Own Your Market is 1,500,000 naira, 3,500 dollars, 2,800 pounds or 3,150 euros a month. On SMS marketing pricing from the platforms, a US text costs about one cent, for example 0.012 dollars on Shopify Messaging, a UK text about five to six cents, and a Nigerian text about 6.50 to 7 naira a page with a local provider, before VAT. For a bigger plan, see our growth plans and pricing.

The best SMS marketing platform is the one that sends to your customers’ country, connects to your store or CRM, and your team will use. For Shopify stores, Klaviyo, Postscript, Attentive and Shopify Messaging lead. For small and local businesses, SlickText, Square and Mailchimp are simpler. For B2B teams, HubSpot and ActiveCampaign add SMS to the CRM you already use. For custom builds and many countries, Twilio is the engine underneath many text marketing platforms. For Nigerian numbers, a local SMS marketing provider with approved sender IDs works best. Our comparison table on this page shows each text messaging marketing platform with its October 2026 prices.

Klaviyo changed its SMS pricing in 2026. From 13 July 2026, Klaviyo moved from credits to per-message prices in dollars, with carrier fees included, and rates that vary by country and by number type. New and free accounts moved straight away, and existing paid accounts move on their next billing date after 13 August 2026. The Klaviyo free plan includes 5 dollars of texts a month. Klaviyo SMS marketing is strongest for online stores that want email and SMS in one place, using store data in every text.

Yes. Mailchimp SMS marketing is an add-on for the Essentials plan and above, and picture messages need Standard or above, in the US and Canada only. Mailchimp SMS uses credits: one credit for a US text, three for Canada and five for the UK, and credits do not roll over. Mailchimp texting covers 37 countries, but not Nigeria or the rest of Africa. Mailchimp SMS pricing is shown inside your account when you add it. If you already use Mailchimp for email, Mailchimp text messaging is the easiest place to start, and Mailchimp for texting keeps one list for both.

Both are built for ecommerce brands, mostly on Shopify and mostly in the US. Postscript publishes its prices: Starter is 0 dollars a month with a 49 dollar minimum spend and 0.009 dollars per text, Growth is 100 dollars a month, and US and Canada carrier fees of 0.0033 dollars per text are added. Attentive does not publish prices and suits larger brands with bigger lists. Postscript SMS marketing is often the better fit for a growing Shopify store, and Attentive SMS marketing for a big brand that wants a large team behind it. Either way, Postscript marketing and Attentive both need clean, recorded opt-in.

Yes, in three ways. Shopify added SMS to Shopify Messaging in December 2025, at 0.012 dollars a text in the US, 0.025 in Canada and 0.06 in the UK, in 12 countries. Shopify SMS marketing apps like Klaviyo, Postscript and Attentive add stronger flows and segments. SMS marketing on Shopify should start with a welcome text and a cart reminder, because those shoppers already chose what they want. Our ecommerce marketing team runs the full Shopify SMS picture.

Text message marketing for small business should be simple, cheap and mostly automatic. SlickText pricing starts at 29 dollars a month for 500 credits, with a 14-day free trial. Square text message marketing includes 500 texts a month on its Plus plan, then 3 cents a text. Constant Contact text messaging and Constant Contact SMS work for US businesses already on Constant Contact email. For SMS marketing for small business, start with booking reminders, a welcome text and one offer a month. Our small business marketing plans keep it realistic.

Yes. Twilio SMS marketing means building on Twilio, at 0.0083 dollars per US segment plus carrier fees, usually with a tool on top or a custom build from our developers. HubSpot SMS marketing is an add-on at 75 dollars a month for 1,000 segments, on Marketing Hub Professional or Enterprise, for US numbers only. ActiveCampaign SMS is available on the Plus, Pro and Enterprise plans. We set up all three, connected to your CRM, and recommend them only when they fit.

Yotpo closed its SMS and email products at the end of December 2025. If you were on Yotpo SMS, your subscribers do not have to be lost. We move your list into Klaviyo, Postscript or Shopify Messaging with the consent records that prove each person opted in, then rebuild your welcome, cart and win-back flows. Never import a list without its consent records.

Free trials, yes. Free sending at any real size, no. Every text costs the network something, so someone always pays. Klaviyo’s free plan includes 5 dollars of texts a month, Postscript and SlickText offer free trials, and Shopify Messaging lets you send 25 free test texts a week. Be careful with free text message marketing tools and free SMS blast sites that send from random numbers: carriers block them, they rarely record consent, and the texts can break the law. Free text marketing is best for testing, not for your customers.

Bulk SMS marketing, also called SMS blasting or mass texting for businesses, is sending one text to a large list at once. It is still common in Nigeria and across Africa, where many customers are not on email. Bulk texting services, blast texting services and SMS blasting service providers sell units, but units are not delivered texts: your sender ID must be approved by each network, promotions are blocked to people on full NCC Do-Not-Disturb, and to people on partial DND who did not choose your category, and a dashboard can say sent when the text never arrived. We run each bulk SMS campaign on the right route, read delivery reports by network, and keep blasting SMS to people who agreed to it.

Yes, when people agree to it and can stop at any time. In the US, marketing texts need written consent under the TCPA, US business numbers must be registered, and opt-outs must be honoured within ten business days. In the UK, texts need consent or the soft opt-in, and the maximum fine is now 17.5 million pounds or 4% of turnover. In Nigeria, the Nigeria Data Protection Act and the NCC’s Do-Not-Disturb rules apply. Canada’s anti-spam law needs consent, your identity and a way to stop. We are marketers, not lawyers, and we tell you when to get legal advice.

Give them a clear reason and a clear promise. The best SMS opt-in points are a website pop-up, a box at checkout, a keyword like Text JOIN on your packaging or menu, a QR code at the till, and lead ads. The sign-up must say it is for texts, roughly how often, that message rates may apply, and how to stop, and you must record when and where each person agreed. In 2024 the UK regulator fined HelloFresh 140,000 pounds partly because its sign-up box never mentioned texts. A first-order discount or early access usually doubles sign-ups without making the list worse.

A good SMS campaign says who you are in the first few words, uses the customer’s name, gives one reason to reply or one link, says how to stop, and fits in one segment of 160 characters. It goes to a segment that cares, at a sensible hour in their time zone. The best text message campaigns and text marketing campaigns feel like a message from a person: a launch for people who asked, a quiet-night offer for regulars, or a last call for people who clicked but did not buy. Creative SMS is short, specific and human, never shouting. Test your next SMS marketing campaign in the free checker on this page before you send it.

A good SMS marketing strategy starts with flows, not blasts: a welcome text, a cart or booking reminder and a win-back. Then add two to eight campaigns a month around real sales moments, never more texts than you promised at sign-up. Split your list by what people bought and what they clicked, so each text fits the person. Plan SMS with email, so nobody gets both at once. Track revenue per text and opt-outs on every send. These SMS marketing best practices protect the list that pays you.

Yes. Email and SMS marketing work best as one plan: email tells the story, and SMS taps the shoulder. Send the email first, then a short text only to people who did not open or click. Email and text message marketing on one platform, like Klaviyo, Mailchimp or Shopify Messaging, keeps one list, one set of opt-outs and one report. An email and SMS marketing platform, or an SMS and email marketing platform as some call it, also stops people getting the same message twice. See our email marketing services for the email side, and our marketing automation for how both connect to your CRM.

Yes, with different texts. SMS marketing for restaurants fills quiet nights with offers to regulars, birthday treats and table bookings by reply. Real estate SMS marketing answers property enquiries in seconds, reminds buyers about viewings and tells matched buyers about price drops. B2B SMS marketing is for demo reminders, event check-ins and renewals, not blasts. The use cases on this page show the first five texts we build for each, including ecommerce and local businesses.

Text message advertising usually means paying to put a message in front of people who are not on your list yet, and most networks only allow that through their own opt-in programmes. SMS marketing means texting your own subscribers who agreed to hear from you. Be wary of anyone selling SMS ads or text advertising to bought lists: that is SMS advertising without consent, and it breaks the law in most countries. To grow your list, use your website, your shop and Meta ads with an SMS opt-in, then use SMS promotion to the people who joined.

Conversational SMS is two-way texting: customers reply YES to book, ask a question, or choose an option, and either an automated reply or a person answers. It turns a text from an announcement into a conversation, which is where sales happen. Automated SMS marketing handles the simple replies instantly, like confirming a booking or sending a link, and hands anything else to your team with the full history. We set clear rules for when a person takes over.

Yes, but each country needs its own route and its own rules. Texts to UK numbers need consent that names texts, under the UK’s PECR, and a platform that sends to the UK, like Klaviyo, Mailchimp or Twilio. Texts to US numbers must come from a US number registered for business texting, through 10DLC or toll-free verification, with written consent under the TCPA. Texts to Nigerian numbers go best through a local provider with sender IDs approved by each network. Many diaspora businesses need two routes, one for customers abroad and one for customers at home, with one list and one set of opt-outs. Our diaspora marketing team can set this up for you.

Delivery only means the text arrived. Sales need four more things: the right person, a reason to act now, a link that works on a phone, and a page that makes buying easy. The usual causes are texting the whole list instead of a segment, offers that are not worth opening, texts sent at the wrong hour, and slow or confusing landing pages. Fix the segment and the offer first, then the page, with help from our conversion rate optimization team. Use the free text checker on this page to see whether the text itself is the problem.

Use each for the job it does best. Send a text for anything that matters right now: a flash sale, a booking reminder, a cart waiting, a delivery on its way. Send an email for the full story: new collections, guides and receipts. Use WhatsApp for long conversations, voice notes, catalogues and customers who live in WhatsApp, especially across Nigeria and Africa. Most businesses need two or all three, planned together so nobody gets the same message three times. See our WhatsApp marketing services and email marketing services.

Take the revenue from orders that came from the text, multiply it by your profit margin, then subtract the message cost and any fees. What is left is the campaign’s contribution. Also work out how many orders you need to break even, so you know before you send whether the campaign can pay. Track orders with a unique link or code per text, and on bigger lists hold back a small group who get no text, to see what the text really added. The free SMS campaign calculator on this page does the maths for you.

Because the hard parts of SMS are not the sending. They are registration, consent, timing, length, segments and knowing what each text earned. The SMS marketing market is crowded with texting services for businesses that sell units and leave the rest to you. A good SMS marketing agency, or SMS agency, sets up your platform in your name, registers your senders, grows a clean list, writes texts people answer and reports revenue, not sends. Greenlearners Technologies offers SMS marketing for business in Nigeria, the UK, the US and beyond, with the strategy, the writing and the technical work done by one team. The best SMS marketing services and SMS marketing solutions are judged by results, not by units sold. Compare us with other SMS marketing companies, text marketing companies and text message marketing companies on what they own, what they report and what they promise.

You do, from day one. We set up your SMS platform, phone numbers, sender IDs and every consent record in your business name, with you as the owner and our team as users you can remove. Platform and message fees are paid from your own card. If we ever stop working together, you keep your list, your numbers, your flows and every text we wrote.

No, and no honest SMS marketing agency can. Offers, lists and markets all behave differently. What we do promise is the work, written into the scope: senders registered, consent recorded, every text checked for length and cost, opt-outs honoured at once, and a plain report of delivery, clicks, replies, orders and opt-outs. If something is not working, we tell you and change it.

A written check of your SMS marketing, sent on WhatsApp or by email, usually within two working days. We look at your sign-up forms and consent wording, your sender set-up, your last three texts, your timing and your opt-out handling, and show you your three biggest fixes. You can fix them yourself, or ask us to quote for the work. There is no obligation.