Google Ads Course: Get Customers Who Are Already Searching For You
Set up, test and scale Google Search, Performance Max and YouTube ads that bring buyers, not just clicks.
- Taught by Chukwuemeka Maduka
- Category Paid Advertising
Requirements
- A laptop and an internet connection
- A business, client or practice brand to advertise
- A small test budget for the practical, at an amount you choose
Who it is for
- Business owners who want customers from Google
- Marketers adding paid search to their skills
- Freelancers who want to manage Google Ads for clients
- Anyone who has paid for ads before and lost money
What you will be able to do
- Set up a Google Ads account, billing and conversion tracking the right way
- Find the keywords buyers type, and block the ones that waste money
- Write search ads that earn the click and a high Quality Score
- Build a landing page that matches the search and converts
- Run a 7 to 9 day test, read the numbers and decide what to scale
- Launch Performance Max and YouTube campaigns once you have data
- Report cost per lead and return on ad spend in plain language
Your customers are searching right now.
Someone in your city just typed “emergency plumber near me”. Another typed “best school for IELTS”. They are not scrolling for fun. They have a problem, and money to solve it.
Google will show them three or four businesses first. Those businesses did not get lucky. They paid for the spot, and they set it up properly.
This course shows you how to be the business they find, without wasting your budget on clicks that never buy.
What a winning search ad looks like
Burst pipe or blocked drain? A licensed plumber at your door in 60 minutes. Fixed price before we start.
Plumbing services for homes and offices.
Compare local plumbers and read reviews.
An example search. The first ad answers the exact search, shows proof and tells the buyer what to do next. You will learn to write that ad.
What you will build
A clean account
Billing, conversion tracking and Google Analytics connected, so every lead is counted.
A keyword plan
Buyer keywords grouped by intent, with a negative list that protects your budget.
Search ads that match
Headlines, descriptions and assets written around what people actually type.
A landing page that converts
One page, one offer, one action. Built to match the ad and the keyword.
A 7 to 9 day test
A small daily budget, clear rules and a simple sheet for reading the results.
A scale plan
When to raise budgets, when to add Performance Max and YouTube, and when to stop.
Tools you will use
How you learn
- Watch the lessonShort, clear lessons in simple English. No jargon left unexplained.
- Do it on a real businessEvery module ends with a task you complete on your own business or a practice brand.
- Submit your workYou upload what you built, not answers to a test.
- Get feedback and your certificateFinish the practical work and your certificate carries a code anyone can verify on this website.
Google Ads take more work than Meta ads, which is why most people set them up wrong and then blame the platform. I set up tracking first, test small for 7 to 9 days, and scale only what the numbers support. That is the method in this course.
Chukwuemeka Maduka · Founder, Greenlearners Technologies · Read my storyWhat you get
- Keyword and negative keyword sheets
- Search ad copy templates
- A campaign test and scale tracker
- A certificate you can verify online
- Templates, checklists and a prompt pack
- Practical tasks on your own business
- Feedback on the work you submit
- A private community of learners
- Updates as the platforms change
Be the business they find
Have a question before you start? Message me and I will answer it myself.
Chat on WhatsAppWeek 1: How Google Ads works5 lessons
- Video lessonHow the auction, Ad Rank and Quality Score decide who shows first
- Video lessonCampaign types: Search, Performance Max, Shopping, YouTube and Display
- Video lessonSetting up the account, billing and access the safe way
- Video lessonConversion tracking with Google Tag Manager and Google Analytics 4
- AssignmentPractical: set up your account and track one conversion
Week 2: Keywords and search intent6 lessons
- Video lessonHow buyers search: problem, solution and brand keywords
- Video lessonKeyword research with Keyword Planner and other tools
- Video lessonMatch types and when to use each
- Video lessonBuilding your negative keyword list
- Video lessonStudying competitor ads in the Ads Transparency Center
- AssignmentPractical: your keyword plan
Week 3: Ads and landing pages5 lessons
- Video lessonWriting responsive search ads that match the search
- Video lessonSitelinks, callouts, call and location assets
- Video lessonThe landing page that matches the ad: one offer, one action
- Video lessonBidding: starting with Maximize Clicks, then moving to conversions
- AssignmentPractical: launch your first Search campaign
Week 4: Test, read and improve5 lessons
- Video lessonThe 7 to 9 day test and the learning phase
- Video lessonReading the numbers: CTR, CPC, conversion rate and cost per lead
- Video lessonThe search terms report: finding waste and new winners
- Video lessonImproving Quality Score and conversion rate
- AssignmentPractical: your test report and next steps
Week 5: Scale with Performance Max and YouTube7 lessons
- Video lessonWhen to scale and how to raise budgets safely
- Video lessonPerformance Max: assets, signals and feeds
- Video lessonShopping ads for online stores
- Video lessonYouTube ads: formats, targeting and simple video scripts
- Video lessonRemarketing to people who visited but did not buy
- Video lessonReporting return on ad spend to a client or a boss
- AssignmentFinal project: your campaign case study
Is this Google Ads course for beginners?
Yes. It starts with opening the account and ends with scaling a campaign that works. If you can use a browser, you can follow it.
How much money do I need for ads while learning?
You choose your own test budget. I teach you to test small for 7 to 9 days before you spend more, so you learn from real numbers without risking much. In Nigeria I suggest a test budget of at least $10 a day.
Do I need a website?
You need one page to send people to. The course shows you how to build a simple landing page that matches your ad, even if you have no website yet.
Which campaign types does the course cover?
Search first, because it reaches people who are already looking. Then Performance Max, Shopping and YouTube, which work best once your account has conversion data.
Will I get a certificate?
Yes. Complete the lessons and the practical tasks and you receive a Greenlearners Technologies certificate with a code anyone can verify on this website. It is our own certificate, not one issued by Google.
Is Google Ads better than Facebook ads?
They do different jobs. Google reaches people who are searching for a solution now. Facebook and Instagram reach people before they search. Many businesses use both, and the course explains when to use each.