Website Questions, Answered Before You Build

A good business website does two jobs: it gets found on Google, and it turns the visitor into an enquiry before they leave.

Most websites are online brochures that nobody finds. Yours should load fast on a phone, answer the buyer's questions and make the next step obvious: call, WhatsApp or buy.

• Plan the pages around what people search for, one page per service.
• Build it fast, mobile-first and easy for Google to read.
• Write copy that speaks to the customer's problem and shows proof.
• Add tracking, forms and WhatsApp so every visit can become a lead.

J Artistry Clinic's traffic rose 1,028% in the 14 days after its new site launched. Want a free review of your current site? Ask us.

Read next: Web development · Conversion rate optimization

Yes, we can build one for you. We design and develop websites made to bring enquiries and sales, not just to look good.

Every build includes mobile-first design, fast loading, SEO foundations, tracking, WhatsApp and contact routes, and training so you can update it yourself. You own the domain, the hosting and the site.

I have been building websites since 2018, and we have delivered 238+ websites and funnels since. Packages and what each includes are on the web development page. What kind of business is the website for?

Read next: Web development · Business Growth Pricing Plans

The price depends on what the site must do, how many pages it needs and how much is custom.

• Size: a five-page company site costs less than a fifty-page one.
• Function: an online store, bookings, payments or a learning area add work.
• Design: fully custom design costs more than an adapted layout.
• Content: writing, photos and video, if we produce them.
• Running costs: domain, hosting and maintenance each year.

Our packages and current prices are on the web development page. Tell us what you need it to do and we will point you to the right one.

Read next: Web development · Business Growth Pricing Plans

A standard business website usually takes two to six weeks. Online stores and larger sites take longer.

The timeline covers planning, design, building, content, testing and launch. The most common delay is content: text, photos and approvals arriving late.

Having your logo, service details, prices and photos ready can cut the time in half. We agree a schedule at the start, and the work is covered by the 90-day delivery guarantee set out in our terms.

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If you want customers to find you on Google, trust you quickly and buy at any hour, yes.

Social pages are rented space. The platform controls who sees you and can restrict the account. A website is yours. It ranks on Google, feeds AI answers, takes orders, tracks visitors and makes your ads work harder.

A business selling to friends and neighbours can run on WhatsApp alone. Once you want strangers to buy, a website pays for itself.

Read next: Web development

For most businesses, WordPress is the practical choice: flexible, strong for SEO, and you fully own it.

• WordPress: business sites, blogs, stores and course sites. Needs proper setup and maintenance.
• Shopify: stores that want simplicity for a monthly fee.
• Wix or similar builders: very small sites with a small budget.
• Custom code: unusual products or software that off-the-shelf tools cannot do.

Choose by what the site must do in three years, not just today. Most of what we build is WordPress, with custom plugins where a client needs something specific.

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You should own all three, registered in your own name with your own login. With us, you do.

The domain is your address, the hosting is the space the site lives on, and the website is the files and content. If a developer registers them in their own name, they control your business online.

Before any build, ask whose account the domain and hosting will be in, and get full admin access at handover. I have helped businesses recover domains from developers who had vanished, and it is slow and painful. If your current developer holds yours, we can help you move them.

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The domain is your address on the internet, such as yourbusiness.com. Hosting is the computer space where your website's files live.

You need both. Visitors type the domain, and it points to the hosting, which sends them the pages. Both are rented, usually yearly.

Choose a domain that is short, easy to spell and matches your business name. Choose hosting for speed, backups and support, not only price. Cheap, slow hosting costs more in lost visitors than it saves.

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Yes. We redesign and rebuild existing websites, and keep what is already working.

Before changing anything, we check which pages rank and bring enquiries, so the new site keeps that traffic. Old addresses are redirected to the new ones.

A redesign is worth doing when the site is slow, hard to use on phones, off-brand or not bringing enquiries. J Artistry Clinic's traffic grew 1,028% in the 14 days after our launch.

Read next: Web development · Digital Marketing Case Studies

Yes. We build so that you can change text, images, prices, blog posts and products yourself, without code.

At handover we train you and your team, and give you full admin access. Routine edits take minutes.

Larger changes, such as new features or layouts, are better handled by a developer, so nothing breaks. You can ask us for those when needed, or take a maintenance plan.

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Maintenance is the routine care that keeps a website secure, fast and working: updates, backups, security checks and fixes.

Websites run on software that is updated often. Left alone, they slow down, break or get hacked, usually at the worst time.

• Software, plugin and theme updates.
• Regular backups stored off the server.
• Security monitoring.
• Uptime and speed checks.

You can do this yourself with some discipline, or have us handle it. A recovered hack costs far more than a year of care.

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Most hacked sites were running outdated software or weak passwords, so the basics prevent the majority of attacks.

• Keep the system, plugins and themes updated.
• Use strong, unique passwords and two-factor login.
• Install only trusted plugins, and remove unused ones.
• Use SSL, the padlock, on every page.
• Keep daily backups off the server.
• Add a firewall such as Cloudflare.

SSL is essential and usually free with good hosting. Without it, browsers warn visitors that your site is not secure.

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The usual causes are oversized images, too many plugins or scripts, and weak hosting.

• Compress images and use modern formats such as WebP.
• Remove plugins and tracking scripts you do not need.
• Turn on caching.
• Use a content delivery network.
• Move to better hosting if the server responds slowly.

Test with Google's PageSpeed Insights to see what is holding your pages back. Speed is designed into every site we build, because slow pages lose both rankings and buyers.

Read next: Web development · Conversion rate optimization

Start with the pages a buyer needs to decide and act.

• Home: what you do, for whom, and the next step.
• A page for each service or product group.
• About: who is behind the business, with real faces.
• Proof: reviews, case studies or a portfolio.
• Contact: phone, WhatsApp, form, address and hours.
• Privacy policy and terms.

A page per service helps you rank for each one. Add a blog or FAQ later to answer customer questions. A clear ten-page site beats a confusing fifty-page one.

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Yes. We connect your website to email, WhatsApp, payment and CRM tools, so routine work happens without you.

• Instant replies and follow-ups when someone fills a form.
• Online booking with reminders.
• Order confirmations and delivery updates.
• Leads saved straight into your CRM or a spreadsheet.
• Abandoned cart reminders.
• A chat assistant that answers common questions.

Tell us the tasks you repeat every day and we will show what can be automated. The details are on our marketing automation page.

Read next: Marketing automation · Web development

You can. Builders and WordPress make a simple site possible without code, and it is a reasonable start on a small budget.

The trade is time and results. Most do-it-yourself sites look acceptable and still struggle to rank, load slowly and convert poorly, because structure, speed, SEO and tracking need experience.

Build it yourself if you enjoy learning it and your needs are simple. Hire a professional when the website is meant to bring customers and your time is better spent running the business.

Read next: Web development · Courses

A clear picture of your business and the materials that show it.

• Your logo and brand colours, if you have them.
• A list of your services or products, with prices.
• Photos of your work, team and premises.
• Reviews and results from customers.
• Your contact details, hours and locations.
• Two or three websites you like, and why.

Do not worry if some are missing. We help with the writing and the structure. The clearer the goal, the better the site.

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Yes. Every site we build is designed for phones first, then scaled up to tablets, laptops and large screens.

Responsive design means the layout adjusts to the screen: text stays readable, buttons stay easy to tap and images resize. Since most visitors arrive on a phone, and Google ranks sites by their mobile version, this is essential.

We test on small phones, ordinary phones, tablets, desktops and TVs before launch, on slow connections as well as fast ones.

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A new site can appear on Google within days of launch for its own name, but ranking for competitive searches takes months of work.

We build the foundations in: clean structure, fast pages, proper titles and descriptions, structured data, a sitemap and Search Console setup. That makes the site ready to rank.

Reaching the first page for the searches your buyers use then needs ongoing content, links and local work, which is what SEO services cover.

Read next: SEO · Web development

Yes. We build online stores with product pages, cart, checkout, payments, delivery options and order emails.

Stores can accept cards and bank transfers through gateways such as Paystack and Flutterwave, and international payments where needed. Stock, orders and customers are managed from one dashboard.

We also set up the tracking and marketing a store needs to sell: product SEO, abandoned cart reminders and ad pixels. We are building our own store, Greenlearners Gadgets, the same way.

Read next: Web development · Ecommerce marketing

Yes. We build for schools, churches, non-profits, clinics, professional firms and membership organisations as well as companies.

Depending on the need, that can include admissions and enquiry forms, online giving and payments, event calendars, sermon or resource libraries, member logins, course areas and booking systems.

Tell us who will use the site and what they should be able to do on it, and we will recommend the right setup.

Read next: Web development · Contact

Launch is the start. After it, the site needs visitors, measurement and care.

• We hand over all logins and train you to manage it.
• Search Console and Analytics are connected, so you can see visitors.
• We fix anything that surfaces after launch.
• You choose whether to take a maintenance plan.

To bring traffic, most clients continue with SEO, ads or both. A website without marketing is a shop on a street nobody walks down.

Read next: Web development · Digital Marketing Strategies

Web design decides how the site looks and feels. Web development builds it so it works.

A designer plans the layout, colours, typography and the path a visitor takes. A developer turns that into a working website: pages, forms, payments, speed, security and the connections to other tools.

A business website needs both, plus content and SEO. Many agencies, including ours, cover design and development together, so one team is responsible for the result.

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Check their past work, how they communicate and who will own the website when it is finished.

• Open websites they built, on your phone, and test the speed.
• Speak to a past client if you can.
• Ask who will own the domain, hosting and logins. The answer should be you.
• Get the scope, price, timeline and number of revisions in writing.
• Ask what happens after launch: training, fixes and maintenance.
• Pay in stages tied to delivery, not everything upfront.

Be careful with very low prices and vague promises. A good developer asks about your business goals before talking about design.

Read next: Web development · Digital Marketing Case Studies

Build each page around one visitor need and one next step, then send the right traffic to it.

• A headline that says what you do and for whom.
• A page for each service, written for what buyers search.
• Proof near every call to action.
• Short forms, tap-to-call and a WhatsApp button.
• A useful free offer for visitors who are not ready.
• Tracking on every form, call and click.
• Fast loading on mobile.

Then bring visitors through search and ads. A website cannot convert people who never arrive, and traffic cannot rescue a page that does not ask for the enquiry.

Read next: Web development · Lead generation

We have built 238+ websites and funnels, and the ones we publish as case studies come with numbers, not just screenshots.

J Artistry Clinic in Coventry, a wellness clinic site whose traffic rose 1,028% in the 14 days after launch. Avillah Homes, an estate sales platform with 217 individual plot pages. Course and training sites for education clients. Our own store, Greenlearners Gadgets, which I am building and optimising live. And this website, every page of which is our own work.

Ask on WhatsApp for examples in your industry and I will send the closest matches with their results.

Read next: Digital Marketing Case Studies · Web development

WordPress gives my clients ownership, flexibility and SEO strength without a monthly platform fee, and it is what I have built on since 2018.

With WordPress, you own the files and the database, you can move hosts, and there is a plugin for almost anything, including the custom ones we write ourselves when a client needs something specific. This website runs on WordPress with plugins we built for forms, courses, schema and the assistant in the search box.

I build on Shopify when a client wants the simplest store and accepts the fees, and I write custom code where the product demands it. For most businesses, WordPress is the right call.

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Yes. Several of our published results are UK businesses, including J Artistry Clinic in Coventry and the education clients LearnWithPride and Study With FM in London.

Building remotely changes nothing about the work. Design reviews happen on video calls, content is shared in documents, and you see the site on a staging link before launch. Payment is in dollars, pounds or euros, by card or transfer.

What matters more than location is whether the developer understands your market. We have run SEO and ads in the UK and US for years, so the website is built for how those buyers search and buy.

Read next: Web development · Digital Marketing Case Studies

Every package includes the things most developers charge extra for or forget, because a website that cannot be found or measured is not finished.

• Mobile-first design tested from small phones to large screens.
• Speed work: caching, image compression, a content delivery network.
• SEO foundations: structure, titles, schema, sitemap and Search Console.
• Tracking: Google Analytics 4 and conversion events on every button.
• WhatsApp, call and form routes on every page.
• Training and full admin access at handover.

The packages differ in page count, store features and content. Current prices in four currencies are on the web development page.

Read next: Web development · Business Growth Pricing Plans

Speed is designed in, not added at the end. The stack on this website is the stack we use for clients: good hosting, server caching, Cloudflare in front and disciplined images.

• Images compressed and sized for the screen before upload.
• Caching at the server, and a content delivery network for global visitors.
• Few plugins, and none that load scripts on every page for no reason.
• Fonts and scripts loaded only where needed.
• Tested on PageSpeed Insights on mobile, not desktop.

We aim for the main content to appear within 2.5 seconds on a phone, which is Google's own threshold. Hostinger, LiteSpeed and Cloudflare, the combination behind this site, gets most sites there.

Read next: Web development

Every site we build launches with the protections most sites add only after they are hacked.

• SSL on every page and security headers set correctly.
• A firewall and limits on login attempts.
• A hidden login address and two-factor login for admins.
• Daily backups stored away from the server.
• Only maintained plugins, kept updated.

We also lock down the parts of WordPress that attackers probe first, such as user listing and XML-RPC. Security is a routine, and we offer maintenance plans for clients who would rather we keep it.

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Yes. You see the design first, then the built site on a private staging link, and nothing goes live until you approve it.

We agree the structure and content, show you the design, build it, then share a staging address you can open on your own phone and laptop. Changes are made there. On launch day we move it to your domain and check every page and form again.

Revisions are built into every package, and the fastest projects are the ones where the client gives feedback in one round rather than drip by drip.

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Yes. Landing pages are part of our ads and funnel work, and we build them on their own too.

A good landing page has one offer, one audience and one action, with tracking on every button. We build them to match the ad that sends people there, test them on phones first, and connect them to WhatsApp, email and your CRM.

Pricing depends on whether you need one page or a full funnel with follow-up. The sales funnel page lists the options, and we quote single pages on request.

Read next: Sales funnels · Web development

Yes. After handover you can manage the site yourself, or take a maintenance plan where we handle updates, backups, security, speed checks and small changes each month.

A maintained site stays fast and safe. An unmaintained WordPress site is the one that gets hacked a year later, usually through a plugin nobody updated. I have rebuilt enough of those to recommend the plan to anyone without a technical person in-house.

Plans are priced on the web development page. If you prefer to manage it yourself, the training at handover covers everything you need.

Read next: Web development